Mar 10, 2014
Augmented reality integral to clients' mobile marketing campaigns
AUSTIN, Texas, March 10, 2014 - HP Autonomy today named 11 digital agencies as HP Aurasma preferred partners, recognizing their innovative work in the mobile and augmented reality (AR) market.
HP Aurasma's extensive partner network has played a key role in the tremendous growth and success of HP Autonomy's AR business, which, with 40,000 customers, has doubled in the last six months. Digital agencies have been at the forefront of the emerging AR market, and have been using HP Aurasma to bring real differentiation and impressive business results to their clients.
HP Aurasma 3.0 (full release), released today, includes an updated developer software development kit (SDK) designed to give agency partners the power, flexibility and customization needed to incorporate AR into every mobile campaign
HP Aurasma's preferred partners, and a sampling of some of the AR campaigns they've created with HP Aurasma, include:
- 87AM – Batman Live HP Aurasma campaign
- AKQA – USPS HP Aurasma campaign
- AvreaFoster – Omni Hotels & Resorts HP Aurasma campaign
- BBDO – HP X2 and Clams Casino HP Aurasma campaign
- BrandForce Health – Amgen and Onyx HP Aurasma campaigns
- Carrot – a VICE company – Jaguar for GQ HP Aurasma campaign
- ClickFire Media, a Click 3X company – MakeUpForEver HP Aurasma campaign
- GAGA Sports and Entertainment – Recent announcement
- Nimbletank – Universal and McFly HP Aurasma campaigns
- Realise – Webby Award Winner for “Beam Me Up” HP Aurasma campaign
- VMBC Mobile – AMC Theatres HP Aurasma campaign
"HP Aurasma gives us differentiated, powerful and proven technology enabling us to deliver an experience that fans told us they'd waited their whole life for," said Nathan Fulwood, business development director, Realise. "Our HP Aurasma ‘Beam Me Up' experience was enjoyed over 6,000 times in a single weekend and the app itself has been downloaded on nearly 4,000 devices. This campaign also won us the coveted People's Choice Webby Award."
"We are in the business of delivering highly engaging digital experiences for our clients, and HP Aurasma was the perfect platform for us to provide that service to Jaguar," said Mike Germano, chief executive officer, Carrot-a VICE company. "Of the 219 ads placed in the ‘GQ Live' issue, our Jaguar HP Aurasma ad ranked among the top five, in terms of views. HP Aurasma is a technology partner we're happy to be working with to ensure innovative capabilities for and meaningful results to our clients."
"Digital agencies are on the leading edge when it comes to applying emerging technologies that help their clients stand out and generate superior business results," said Annie Weinberger, general manager, HP Aurasma. "HP Aurasma's digital agencies have played a vital role in our success from the beginning, and the greatest testament to the value and business impact we deliver is the fact that these partners continue to increase their activity with HP Aurasma, for both new and existing clients."
HP Aurasma is the main sponsor of the interactive pocket guide and exhibiting at South by Southwest Interactive (SXSWi), featuring almost 100 demos of customer use cases and an Innovation Showcase focusing on the future of this emerging technology. For more information about how HP Aurasma is changing the way people interact with the world, visit the Aurasma Booth, No. 411.
Additional information about HP Aurasma is available at www.aurasma.com.
About HP Autonomy
HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy's information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at www.autonomy.com.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
© 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
Jordan Iserson, HP Autonomy
+1 415 278 1231
+1 415 278 1231