Delivering the right customer experience is a tricky thing—86% of customers say they will pay up to 25% more for a good experience. Unfortunately, 89% of customers have already switched business to a competitor due to a poor experience.
Watch this webcast as Tim Walters, Principal Analyst at Digital Clarity Group, and Tom Brown, VP of Multichannel solutions at HP, take us through the latest research on how to deliver a modern and superior experience. You’ll learn:
- What makes up a superior customer experience
- How customers view relevance vs. personalization
- Key challenges to using data to guide customer response
- How to use data and automation to supplement marketing intuition
- How marketers can combine intelligence and content for superior experiences