Speaker spotlight

As HP Marketing Optimization’s general manager of Aurasma, Annie Weinberger extends her years of marketing experience to bring a new medium known as Augmented Reality to mass market. In addition to advising on the overall business strategy, Weinberger ensures Aurasma maintains its market position as a leader in innovation and mobile technologies.

Prior to leading the Aurasma team, Weinberger was the vice president of marketing for Autonomy’s Meaning Based Marketing portfolio. She was responsible for the development and execution of marketing strategy for Web Content Management, Marketing Optimization and Mutlichannel solutions.

Before joining Autonomy through the Interwoven acquisition in 2009, Weinberger was a professor of Literature at the University of London.

Annie Weinberger holds a Bachelor of Arts degree from the University of California at Santa Cruz.