Fine-tune your understanding of information
To ensure greater customer satisfaction, you must first understand how your customers feel about your company. And it’s all in the details. HP Autonomy delivers next-generation sentiment analysis—granular, specific, and accurate—performed on all types of content, including social media.
With HP IDOL, you can determine the degree to which a sentiment is positive, negative, or neutral for the entire content set or a segment of the content. In addition, administrators can also apply multiple tagging functions and specific threshold cut-offs to determine the sensitivity of sentiment analysis. IDOL uses both linguistic analysis and a statistical, pattern-based approach to derive sentiment.
Understand sentiment at a granular level: IDOL can detect sentiment at a sub-sentence level so that if a sentence consists of mixed feelings (e.g., Loved the service but didn’t care for the food), you can extract each concept and its associated sentiment.
Determine the degree of the sentiment: IDOL assigns scores to the sentiment to allow you to quickly isolate extreme reactions from the lukewarm responses.
Respond quickly to influential opinions: IDOL performs sentiment classification dynamically and in real time so that you can implement appropriate strategies quickly enough to make a difference.