Target the right customers across all channels
Marketers invest over 60% of their online spend in search, social, and mobile marketing, but they struggle to realize the potential of these channels. HP Optimost provides an immediate and measurable way to optimize your cross-channel marketing. Quickly identify the most compelling combinations of digital content by market and customer segment to drive greater engagement, conversions, and revenue. Get started improving elements of your marketing campaigns to attract the highest value audiences.
Advanced analytics: Understand information across multiple channels and get deep insights into the performance of your marketing optimization initiatives.
Optimized landing pages: Quickly optimize landing pages to maximize ROI across digital channels.
Intelligent A/B and multivariate testing: Leverage an easy-to-use WYSIWYG interface built with marketers in mind to test multiple combinations of content, design, layout, pricing, and offers with real customers and find out what drives the greatest results.
Segmentation and targeting: Automatically generate and update customer segments in real time, identify the most persuasive content for each segment, and proactively deliver targeted content and recommendations to your website visitors.
Support from the pros: Optimization experts help you fine tune strategy, execution, and analytics, offering flexible levels of managed services to suit your business’ needs.