Gain real-time insights from social channels
Social media (SoMe) is a key channel for customer engagement and insight, but many marketers struggle with the sheer volume and complexity of social media interactions. With HP Explore for social media monitoring, you can understand human-generated information in real time, to make sense of social media and turn it into a key source of advantage for your company.
Monitor all social networks at once: Get real-time insights from all popular social media networks all in one place, including comments, posts in blogs, and online reviews.
Pinpoint influencers and trendsetters: Discover key people and groups who influence specific topics and target them for better engagement.
Analyze customer sentiment and vibe: Determine the degree to which a sentiment is positive, negative, or neutral for the entire interaction or a segment of the interaction.
Identify hot and breaking topics: Automatically detect burning topics across interactions with “hot” clusters. Be alerted to new areas of information or individual interests in real time with “breaking” clusters.
Turn social media into business advantage: Instantly understand the effectiveness of marketing campaigns through social media, and prevailing sentiment, and adapt strategies in real time for better conversions.