Big Data Is Only
Getting Bigger
Size Matters
How Big Is
50 Petabytes?
According to Wikipedia, Big Data is defined as data sets whose
size is beyond the ability of commonly used software tools to capture,
manage, and process the data within a tolerable elapsed time.
90% of the data in the world
today was created within the
last two years
THE CHALLENGE IS TO DERIVE
MEANING FROM 100% OF BIG DATA.
50 petabytes could hold 25
trillion pages of printed text.
It would take about 25 billion
floppy disks to store the
same amount of data.
Big Data is made
of structured
and unstructured
information.
Structured
information is
the data in databases
and is
about 10% of
the story.
Unstructured information is
90% of Big Data and is human
information like emails, videos,
tweets, Facebook posts, callcenter
conversations, closed
circuit TV footage, mobile phone
calls, website clicks.
2.2 million terabytes of new
data is created every day
A retailer comparing
sensor data with pictures
of store shelves to see in
real-time what products
are selling best
To analyze Big Data for customers,
Autonomy has built the largest private cloud
on the planet, at 50 Petabytes (April 2012)
As of January 2012, the Library of Congress had
collected about 285 terabytes of web archive data.
50 PB would hold the entire contents of the
Library of Congress 179 times.
665 77 Million 700MB CDs would occupy 50 PB, so:
Combined worldwide
album sales of Pink
Floyd (all works)
Combined worldwide album
sales of U2 & Nirvana
combined (all works)
The human mind processes
about one petabyte a
second , so 50 PB can store
everything in your brain for
nearly a minute
64 GB iPhones
The amount of information you
can store on 2,560,000,000
trees turned into paper
In 2010
40% 5.7%
179
25 TRILLION PAGES
50 PB=
2.56 bn
77 m
$3.2
BILLION
BIG DATA
MARKET
OVERALL
TECHNOLOGY
MARKET
(Information &
Communications)
$16.9
BILLION
In 2015
GROWTH IN THE BIG
DATA MARKET
International Data Corporation Forecast
WHAT IS
10%
STRUCTURED
90%
UNSTRUCTURED
FOR EXAMPLE:
2.2m 2.2m 2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m
2.2m 2.2m
2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m
2.2m 2.2m 2.2m 2.2m 2.2m 2.2m 2.2m
2012
2011
2010
2009
2008
2007
2006
2005
50
A bank green-lighting a loan application from
a credit risk assessment based upon sentiment
in a phone conversation that is statistically
correlated with credit risk data
COMPOUND ANNUAL
GROWTH RATE
SOLUTION
PETABYTE CLOUD
= 1 trillion
Years of
HD-TV video
820,300
Summary: ...Tillery Maximizes the Value of Firm Expertise with Interwoven As a small frm with a big reputation, Korein Tillery leverages the best available legal technology to achieve results that larger frms envy. But that doesn’t mean simply buying tools for their own sake; says Attorney Aaron M. Zigler, “We...
Summary: ...Frank Russell Company - Case Study. PROMOTE POWER PROTECT Frank Russell Company Invests in Partner Success with Autonomy Managing $70 billion in assets and consulting on more than $1.8 trillion in assets worldwide, Russell is a pioneer in the investment services industry. Since 1936 when it opened its...
Summary: ...chains Wetherspoon wanted to reach the thousands of new students descending on universities last September, they turned to an unexpected technology for help – Aurasma, a new Augmented Reality platform that promises to have a big impact on the way F&B brands engage with customers and increase footfall....
Summary: ...capacity − All instances support archiving from multiple database technologies • Web console − Linux operating system running on a virtual server − Current installed capacity: 20 CPU, 40 GB RAM • Repository database − Oracle 11gR2 running on Linux operating system • Target (history) databases...
Summary: ...Top 10 Financial Institution Case Study case study. POWER PROMOTE PROTECT Top 10 Financial Institution Case Study Company Background This leading global financial services firm with assets of over $2 trillion, more than 200,000 employees and world-wide operations became an Autonomy customer for archiving...
Summary: ...Records management system | IT case study | Department of Veterans Affairs | HP. A big part of the job was identifying which paper the OMI needed to keep and which it could—or should—discard. “We don’t need to retain VistA records, since they are stored by the medical centers,” Martin explains....
Summary: ...Canada, Rogers Communications has grown into one of the largest media conglomerates in the world. In addition to its television and radio holdings, the company reigns as Canada’s #1 cable TV operator. It also has a 52% ownership in Rogers Wireless, one of Canada’s largest mobile phone operators. To...
Summary: ...to Offer Internet-based Home Shopping in the UK Autonomy also helped Tesco successfully execute the expansion of its online offering beyond groceries. Now the online store boasts 14 major product areas, which include books, CDs, wine, fashion, baby products, and online banking—far more products than...
Summary: ...has convinced ThomasNet of the value of continued testing. “The longterm benefit of having multiple Autonomy Optimost tests under our belt has turned out to be a big win for us,” says Marren. “We’ve stepped up the pace of testing in recent months. Improving the value we drive to our users and...
Summary: ...Universal celebrates its centenary with a 21st century innovations - case study. Location events – Aurasma’s location based Auras allowed them to go one step further by setting up three of London’s famous landmarks as ‘Trigger Images’. Universal’s digital content was attached to Big Ben, Nelson’s...
Summary: ...and in the Near and Far East. Today, Iskratel offers complete solutions for fixed and mobile telephony, convergence networks, nextgeneration networks, and network management, as well as network design, training and after-sales support services. Developing and supporting such a big product portfolio requires...
Summary: ...Santiago, Sao Paulo, Stockholm, Sydney, Tokyo, Utrecht and Washington, D.C. Multivariable testing with Autonomy Optimost helped LexisNexis identify design principles based on a solid foundation of data, rather than subjective intuition. “Small things made a big difference, such as adding multiple calls-to-action...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...challenge. As a result, a tremendous amount of manual effort has been put into sorting, distilling and tagging unstructured information. However, structuring information in this way is not a viable solution, not only because of the incredible amount of manpower required, but also because the richness...
Summary: ...Autonomy eDiscovery for Financial Institutions. Autonomy operates five high security SAS70 compliant data centers in the US and UK with close to 7 petabytes or 25 billion files stored, over 1 billion pages in active litigation review and 1 billion files processed every 45 days. Our advanced eDiscovery...
Summary: ...of their information, both inside and outside the organization. 3 Using NoSQL (Not Only SQL) technology, IDOL lets users simultaneously understand and act upon documents, emails, video, chat, phone calls, and application data moving across networks, the web, the cloud, smart phones, tablets, and sensors....
Summary: ...is compounded by the nature of electronic communications; people use a variety of communication tools to carry on a single conversation. When IM, email, and phone conversations occur simultaneously, legacy technologies may review and tag each item differently, resulting in a risk of exposure or failure...
Summary: ...Autonomy IDOL 10 Today, an explosion of data from new sources is challenging traditional methods for analyzing and using information. Human information—such as emails, audio, video, social networks, blogs, call center conversations, and machinegenerated sensor data—accounts for about 90 percent of...
Summary: ...since the last backup, allowing organizations to meet RTO and RPO requirements. An optional on-site appliance provides backup and recovery over a local network, reducing downtime even further. A backup and restore data shuttle service is available for transferring large amounts of data (multiple terabytes)...
Summary: ...trademarks are registered trademarks and the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [AUT VIR PB] 06.08 Autonomy Inc. One Market, Spear Tower, 19th Floor, San Francisco, CA 94105, USA Tel:...
Summary: ...Corp. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [AUT PB] 02.09 Autonomy Inc. One Market, Spear Tower, 19th Floor, San...
Summary: ...Autonomy Consolidated Archive - Autonomy Product Brief. POWER PROMOTE PROTECT Highlights • Autonomy Consolidated Archive (ACA) is a proven, scalable archiving solution, managing over 31 PB of information. • Autonomy is the market leader with 24% share in the email archiving market, according to Gartner's...
Summary: ...are registered trademarks and the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [AUT PB] 05.09 Autonomy Inc. One Market, Spear Tower, 19th Floor, San Francisco, CA 94105, USA Tel: +1 415 243 9955...
Summary: ...reserved. Other trademarks are registered trademarks and the properties of their respective owners. Product specifications and features are subject to change without notice. Use of Autonomy software is under license. [AUT VIR PB] 06.08 Autonomy Inc. One Market, Spear Tower, 19th Floor, San Francisco,...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...one type of derivative and are representative of similar products that will become subject to regulation. A CDS is, in essence, an insurance policy taken out against some form of debt. A CDS holder pays a fee based on the perceived risk of default against the underlying instrument. In return, should the...
Summary: ...analyze the combined data set, the database would have to potentially sift through trillions of possible combinations of records. • Each Data Item Can Be Big. Unlike records for structured data, which are typically sized in the kilobytes, unstructured data ranges from the tens of kilobytes for web pages...
Summary: ...to decrease costs and rein in unknown risk. • Legacy content reconciliation and big data – Even organizations that have not grown significantly through acquisitions are sitting on terabytes, if not petabytes, of data known as “big data.” Policy based information governance allows these business...
Summary: ...enables it to send 1.2 billion emails and 1.26 million trading alerts per day • Citigroup uses Autonomy to search across 1.3 petabytes of data Queries per Second • ChoicePoint: 2.8 billion documents • Blinkx: 4 billion document conceptual web index Concurrent Users • Over 120,000 users within...
Summary: ...FREE from black to green and realized a 2% lift in conversions. There are multiple ways to optimize web copy. Many of them are often overlooked, but are crucial to consider. To start, here are some simple best practices to begin with. Simple changes to web copy can make a big impact. Even ideas that seem...
Summary: ...Autonomy White Paper: BIG DATA? No Big Problem.. BIG DATA? TWO DECADES AGO, engineers at Bell Laboratories received what would today be labeled a big data assignment. Executives at their parent company, AT&T, knew that a small percentage of customers cancelled service every month. They wanted to understand...
Summary: ...Excelling in Online Marketing - White Paper. Excelling in Online Marketing How to Effectively Attract and Convert the Best Prospects Autonomy White Paper b Excelling in Online Marketing Index The Power of Online Marketing 1 The Online Advertising Revolution 1 The Only Constant is Change 2 Big Data, Big...
Summary: ...by the amount of information they are asked for. It’s not just a singular decision that is being pondered, but rather a series of minidecisions. Simple layout changes can make a big difference Simple header changes can also make a difference Best Practices: Optimizing Web Forms 3 Copy Words are powerful...
Summary: ...later, Hurricane Rita, on record as being the strongest measured hurricane to ever have entered the Gulf of Mexico left behind a trail of damage estimated in the billions of dollars to a region still reeling from Hurricane Katrina. The disastrous conditions left behind by Katrina and Rita reminds us that...
Summary: ...prices. The price-tag for this crisis will reach into the trillions of dollars, but the bailout is the tip of the iceberg. After several years of declines, the crisis has led to a dramatic increase in litigation—43% of companies of more than one billion in revenue predicted a jump in litigation. See...
Summary: ...data is never produced to hard copy - 70% of companies’ digital assets are contained in email - Worldwide 52 billion emails were sent each day in 2006 (The Radicati Group) - 2.2 billion Instant Messages were sent each day (IDC Group) - 15.8 MB of email is sent or received each day per user (The Radicati...
Summary: ...short-lived, however, for the following reasons: • It is a fact of life that most organizations’ e-mail storage requirements will continue to grow exponentially. So even separate Information Stores will become too big to manage over time. • Those enterprises that have not used PST files (or other...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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