Technology The "OneBox" Model | Social Methods | Federation
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Social Methods

The success of social networking technologies in the consumer space has generated high expectations for social methods in the enterprise context. Indeed, enterprises that have opted for so-called "socialware" have found that the enthusiasm for information creation it engenders, as well as its ability to connect disparate members of the enterprise community, can yield genuine results. However, it would be imprudent to believe that the imperfections tolerated by consumers are acceptable in the enterprise.

Disorganized

The ability of social methods, such as user-defined tags, to generate masses of information is not matched by a capacity to organize it effectively. While these tools achieve adequate results on the Web, within the enterprise this form of classification is too wild and unpredictable to deliver a stable and accessible taxonomy.

Partisan

User-generated content and manual tags are subjective and idiosyncratic which allows users to further their own ends at the expense of accurate and reliable information. It creates the opportunity for internal political tussles, turf wars, and bullying or harassment on the wiki battlefield. Tag spamming, where people who want undue attention label their information inaccurately in order to generate interest, is also a significant problem.

Insecure

The granting of editing access to a large number of employees on internal wikis invites greater potential for security breaches. Inappropriate wiki use can not only exacerbate problems of version control, but can also disrupt useful resources already in existence and even spread damaging or libelous information, exposing the enterprise to litigation.

Quality Control Issues

User-generated content is of tremendous value in the consumer space where a variety of opinions are equally qualified. However, trying to privilege expert analysis over submissions from amateur enthusiasts who volunteer information beyond their expertise, is highly problematic but essential in the enterprise.

Indolence

Social methods are manually intensive by definition. Poor adoption results in incomplete and inadequate resources, that also need to be maintained manually as the context of information changes.

Autonomy's Approach

Ultimately, the enterprise has much to gain from a combination of social methods and the automatic approach. The IDOL platform incorporates a range of unique functions to automate and enhance social networking tools, automatically generating comprehensive user profiles, recommending appropriate tags and generating hyperlinks to related material. Autonomy can also monitor the evolution of content to alert management to vandalism and automatically repair damaged articles. At every stage, authorized administrators are able to modify entries and settings by a comprehensive range of parameters, delivering full control. In short, Autonomy's holistic approach provides all the benefits of social methods, but also negates the pitfalls of intensive maintenance and user bias.

Further Reference: HTML Icon The Evolution of Search
Further Reference: HTML Icon Autonomy's and Web 2.0

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Technology The "OneBox" Model | Social Methods | Federation
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Further References:
Click here to read the Forrester Wave for Enterprise Search, Q2 2008

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