eCommerce is a lucrative business for the forward-thinking online vendor. Competition is fierce, web shoppers enjoy enviable technological skills and low patience levels, preferences shift constantly and product ranges need to respond to the challenge.
When e-tailers are hard pressured to exceed these already high expectations to keep their competitive edge, Autonomy comes to the rescue.
Our award-winning technology can help you achieve efficient and accurate product discovery, high performance, improved management of cross-promotion and up-selling, increased average size of online transactions, and higher retention rates. As customers locate the products they're looking for almost instantaneously, Autonomy suggests relevant accessories and complementary products, or alternatives if the desired item is out of stock. Web shoppers are guided to products they didn't know they wanted based on their explicit and implicit profiles, together with special offers, thus boosting cross-promotion and up-selling. Simultaneously, online vendors are alerted to newly emerging trends in buyers' behavior thus providing them with the opportunity to react to demand in real-time, as soon as preferences change. Finally, Sentiment Analysis enables e-tailers to monitor that the highest standards of customer service are observed.
"Autonomy acts as an online caddy for our shoppers, helping customers select the right clubs among the world's largest collection of Certified Pre-owned Callaway golf equipment. Our tracking reveals those who use Autonomy at www.callawaygolfpreowned.com are among our best customers. Autonomy has helped us the most in those instances in which customers are trying to locate something really unique such as a club with a certain shaft. Previously, we might have missed these opportunities."
Callaway, Brian Henley, Chief Marketing Officer
Turn Browsers into Buyers
Directed Parametric Navigation
eCommerce websites consistently face the challenge of successfully integrating structured data such as size, color and manufacturer with unstructured content such as product descriptions. Harnessing the value of this rich information stored in disparate databases does not have to be an ongoing challenge. Autonomy's customized interface derives meaning from structured and unstructured sources and allows buyers to find products quickly and easily by filtering information from a series of drop-down options that guide them to the product of their choice.
Automatic Query Guidance
One of the biggest challenges in online retail has traditionally been that keyword searches bring back too many results that require human intervention before they can be successfully grouped into categories. Automatic Query Guidance (AQG) dynamically clusters results into relevant product groups. Buyers can then select their preferred category and AQG will automatically suggest further products through the clustering of complementary items as customers refine their navigation. Autonomy's AQG is unique, because the guidance suggestions are created automatically and in-real time based on a user's special interests. Unlike other approaches, AQG does not rely on intensive and subjective manual tagging. Your customers are guided to the products that are most likely to grab their attention and convert them from browsers into buyers i.e. the most relevant products available.
"Using Autonomy's software one realizes that search is neither just a fancy feature at the top of an html page, nor a sophisticated but impenetrable 'black box'. A real search and retrieval solution focuses on the user's information need, surfaces the required information and empowers the process of consuming your goods and information."
Thomas Wies, eBusiness Analysis Expert at T-Mobile
Increase Average Order Size
Automatic Hyperlinking
Hyperlinking facilitates impulse buying by guiding online customers to related products they didn't know they wanted. Owing to its unique capability of conceptual search, Autonomy derives meaning from information and identifies linkages between disparate pieces of information that are not immediately obvious. Hyperlinks are generated in real-time, as a client browses through the product range. In addition to promoting cross and up-selling, Automatic Hyperlinking reduces the costs of maintaining detailed product information as well as the time to find a desired product.
Implicit and Explicit Profiling
Another approach Autonomy employs to gauge customer's preferences is through profiling their interests based on their explicit and implicit search history. Through the content of their web queries, their purchases, their product reviews or any other interaction with the website, Autonomy automatically creates customized profiles of online shoppers. Additionally, users can create ‘agents' listing their interests which are automatically updated and alert clients to the newest relevant products as soon as they appear. As suggestions are based on relevance and a user's individual preferences rather than ranking or reviews, they are highly targeted and more likely to result in a purchase.
"Autonomy is providing businesses with a 'one-click access' to information on global developments in their precise areas of business interest. It places the DTI at the forefront of e-government and eCommerce."
Christine Mitchell, Program Manager for the U.K.'s Department of Trade and Industry
Adopt a Proactive Approach to Supply and Customer Care
Automatic Clustering
Autonomy's unique Automatic Clustering (AC) functionality allows online vendors unprecedented visibility into web shoppers' dynamically changing preferences. AC draws a real-time map of online transactions revealing the most sought-after products, the least desired items, the ones that are slowly gaining popularity, and the ones customers have remained loyal to regardless of newer, trendier alternatives. Marketing teams, manufacturers and distributors can adopt a proactive rather than reactive approach in a highly competitive environment.
Sentiment Analysis
Autonomy's unique technology allows advanced categorization based upon degrees of sentiment and tonality. Sentiment Analysis can be performed on customers' blogs, comments and online reviews to ensure a high level of customer service. In addition to alerting online vendors to faulty products or alarming trends, Sentiment Analysis can serve as an excellent enterprise monitoring tool guaranteeing that customer care rules are meticulously observed by staff.
Summary: ...Callaway Case Study - Retail eCommerce. IDOL K2 also helps shoppers at www.callawaygolfpreowned.com find what they mean with advanced spelling and thesaurus tools that can effectively interpret a query—even if it is misspelled or doesn’t link to items in the catalog. For example, when a shopper looks...
Summary: ...and the content they’ve previously viewed on www.thenewsmarket.com. “With IDOL, we are not only tracking what people are looking for over their user session, but also what content is likely to be of interest to them based on their explicit and implicit profiles, which Autonomy updates on ongoing basis,...
Summary: ...Autonomy Case Study - Wall Street on Demand. Automatic Clustering IDOL can analyze financial research and news to automatically identify inherent themes or information clusters. As a result, investors can recognize trends in real time and make buy or sell decisions before the rest of the market can respond....
Summary: ...IDOL K2 has also improved the e-commerce potential of GSA Advantage! Using IDOL K2’s classification technology, GSA is able to take advantage of pre-defined classification rules that promote up-selling and cross-selling capabilities. A customer buying a printer, for instance, will be told what toner...
Summary: ...documentation they need without having to go to the County Administration Building. While the early results from LiquidOffice have been favorable, Napa County’s Department of Information Technology Services is not about to rest on its laurels. The County will soon deploy the software to simplify key...
Summary: ...set of stages while still providing for flexibility,” Cartwright observed. “They embedded online form instructions and tips, so that users would know what they had to enter. In addition, initiators are alerted when items have arrived. They automatically receive an email that LiquidOffice generates...
Summary: ...Thomas Net Case Study. A simple in-house A/B test comparing the existing site ThomasNet Delivers an Optimized Online Marketplace with Interwoven Optimost For a century, Thomas Publishing Company, through the directory, Thomas Register of American Manufacturers helped buyers and engineers locate suppliers...
Summary: ...and usability. At the same time, designed to serve multiple audiences including owners, enthusiasts, and shoppers, the site hadn’t been designed with a single-minded focus on driving sales. “We wanted to better leverage Honda’s online presence to drive conversions into key shopping activities such...
Summary: ...extranet, called Internet FYI, which allowed TABS dealer and distributor networks to place orders and retrieve status online, 24/7. Immediately popular, Internet FYI grew and new applications were developed and delivered. However, the site soon proved burdensome to the company’s understaffed IT department...
Summary: ...solution was implemented quickly and painlessly—and not a moment too soon; by this time, Worldox was crashing its server several times each day. “Interwoven made it easy on me as the customer—I didn’t have to worry about anything,” reports Ellingson. A stable foundation for responsive client...
Summary: ...users. Six-week Implementation According to Hillebrand, Fellowes was able to get its MediaBin system up-and-operating within six weeks. “MediaBin delivered tremendous value right out of the box with little modifcation,” says Hillebrand. “As a result, I didn’t have to hire a ton of developers to...
Summary: ...Karstadt Quelle Finanz Service Case Study. “We didn’t have the luxury of increasing our staff size. With Interwoven, we could enable a small number of non-technical users to deliver optimised customer information through seven different Internet portals, each with its own identity and target groups,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...onto individual communications. Clustering also facilitates product searches for users by grouping similar items together. Clustering Visualization These clusters can be represented visually through several different interfaces, including the spectrograph and the 2D/3D cluster map. The spectrograph, in...
Summary: ...based on user similarities to improve targeting and mark-et ing effectiveness across diverse audiences based on their interests, attitudes, or buying behaviors. Profling Autonomy accurately understands individuals’ implicit interests based on their browsing history, buying behaviors, product reviews,...
Summary: ...Query refinement by example • Wildcard search • Result restriction by date, source, conceptual relevance and fields • Result sorting by date, conceptual relevance, database or clusters • Automatic suggestion of result related content • Automatic suggestion of alternative queries • Agent creation...
Summary: ...Profiling IDOL accurately understands individuals’ implicit interests based on browsing, c-on tent consumption, and content contribution. By generating a multifaceted conceptual profle of each visitor based on both explicit profles (visitor-added information) and implicit profles (from the concepts...
Summary: ...Autonomy Optimost Segmentation & Targeting. • Using advanced clustering technology, Autonomy Optimost discovers significant variance in price sensitivity by geographic region and significant creative preferences by demographics where there are larger groups of older people. • With clear segment defnitions...
Summary: ...Drill-down into conceptual clusters Automatic hyperlinking of related content Implicit and explicit profiling Automatic alerting Leveraging the power of IDOL, Autonomy Virage IPTV allows viewers and content providers to derive maximum value from television content at minimal cost and effort. Once video...
Summary: ...transactions, content consumption or contributions, explicitly stated or implied preferences, or any other realtime or historic interaction. Profiling can even gather implicit information such as geographic location from IP address, clickstream data, referrer URL (where a visitors was referred from),...
Summary: ...be performed on rich media content, and cross-referenced with each other. Functions such as concept extraction, clustering, hyperlinking, and sentiment analysis can be used, guaranteeing marketers full access to all sources of social media information. Automatic Hyperlinking IDOL can automatically produce...
Summary: ...understands individuals’ interests based on their browsing, content consumption and content contribution. Generating a multifaceted conceptual profile of each user based on both explicit (agents) and implicit profiles (click-through and submission), IDOL forms a very current understanding of users’...
Summary: ...you didn’t know you needed to know. Dynamic Hyperlinking – Halo automatically matches related data to generate dynamic hyperlinks, providing users with links to related information they may not have known was available. Clustering – Halo automatically clusters retrieved data into groups based upon...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...individuals’ interests based on browsing, content consumption or content contribution. Generating a multifaceted conceptual profile of each user based on both explicit profiles (agents) and implicit profiles (click-through and submission), profiles represent a very current understanding of users’...
Summary: ...well as perform real-time operations on the extracted text during data ingestion. Connector for SharePoint 2007 configuration options include: • Indexing of entire SharePoint farm, or a subset • Indexing for every version of a list item or document or latest published version only • Autonomy Records...
Summary: ...information through understanding the content removing the need to drop in and out of different silos to retrieve information • Increase subscriber retention enabling users to find information that they didn’t know existed, based on relevance to the original article in any data format • Remove the...
Summary: ...therefore does not require any form of language dependent parsing, dictionaries or translation modules. Treating words as abstract symbols of meaning allows Autonomy's technology to derive understanding through the context in which symbols occur rather than a rigid definition of grammar. Slang and other...
Summary: ...Autonomy Document Management Server Technical Brief. User Interface ? Integrates seamlessly with Autonomy Portal-in-a-Box™ to provide Document Management ? Also functions as a standalone Document Management solution ? Compatible with all common browsers ? Central document repository ? Access control...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...rates. As customers locate the products they’re looking for almost instantaneously, Autonomy suggests relevant accessories and complementary products, or alternatives if the desired item is out of stock. Web shoppers are guided to products they didn’t know they wanted based on their explicit and implicit...
Summary: ...a personalized Web shopping experience and are guided to relevant results. An accurate profiling and suggestion function that alerts browsers to relevant products or appropriate alternatives if the desired item is out-of-stock is of paramount importance. A first-class user experience on a company’s...
Summary: ...Analytics 8 alerted not only to hot new additions to the product range, but are also guided to recommendations, customer reviews, and to profiles of other browsers with a similar shopping profile. Customers receive the personalized shopping experience they crave without the hassle of driving to the store...
Summary: ...their evolution, giving users a real-time snapshot of a news by day, topic, and level of interest. Journalists can immediately spot breaking news as soon as they appear and track a news story from its birth until it’s no longer popular. Alerting Journalists to Breaking Stories Autonomy allows users...
Summary: ...of customers and prospects, something the core eCommerce team couldn’t understand on its own. While offering a shared service for WCM, the eCommerce team worked closely with regional marketers to understand local customer context and didn’t require the regional teams to manage their content. However,...
Summary: ...the core eCommerce team couldn’t understand on its own. While offering a shared service for WCM, the eCommerce team worked closely with regional marketers to understand local customer context and didn’t require the regional teams to manage their content. However, the regional teams that took a more...
Summary: ...Autonomy's Advanced Search and Scalability Solutions for SharePoint. Instead of relying on metadata to determine experts and suggest communities, IDOL forms a holistic view of each user based on his/her activities (permission permitting), including content browsing and contribution. IDOL also allows users...
Summary: ...P Rather ofilingthan relying solely on manual or rigid segmentation and explicit profile processes, the solution automatically generates implicit profiles based on interactions across all touch points (Figure 1). This includes both internal data— automatically transcribed call center recordings, knowledge...
Summary: ...to accurately understand individuals' interests based on browsing, content consumption or content contribution. Generating a multi-faceted and concurrent conceptual profile of each user based on both explicit profiles (agents) and implicit profiles (click thru and submission), automatic profiling avoids...
Summary: ...Automatic profiling provides the organization with a real time tool to accurately understand individuals' interests based on browsing, content consumption or content contribution. Generating a multi-faceted and concurrent conceptual profile of each user based on both explicit profiles (agents) and implicit...
Summary: ...logged-in customers as well as prospects— all with different goals and expectations for their online experience. To deliver a more relevant experience to these audiences and maximize online revenue, the company uses Interwoven to target content according to each visitor’s explicit or implicit profle....
Summary: ...aid is disbursed. However, implicit obligations are undoubtedly associated with the intervention since regulators and governments are under significant political pressure to verify how funds are used. Explicit and implicit obligations will result in near continual requests by regulators and political...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
eCommerce is a lucrative business for the forward-thinking online vendor. Competition is fierce, web shoppers enjoy enviable technological skills and low patience levels, preferences shift constantly and product ranges need to respond to the challenge.
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