Automatic Profiling
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Autonomy's automatic profiling solutions enable organizations to accurately understand individuals' interests based on browsing, content consumption or content contribution in an Autonomy environment. Generating a multi-faceted conceptual profile of each user based on both explicit profiles (agents) and implicit profiles (Click thru and submission), this then represents a very current understanding of the users' interests with no need for explicit input of any form from the user. |
Profiling can take place across multiple devices. A profile generated through a user's interaction with PDA content for example can then be used to recommend Internet content on the Web or news content via email or SMS.
Benefits:
- Provide highly relevant and accurate information to be delivered to an individual completely automatically
- Eliminates production costs while enhancing the user experience without forms, questionnaires or privacy concerns
