Autonomy's Directed Navigation

Structured Data and E-Commerce

Frustrated customers who cannot find the products or services they are looking for are a nightmare for any e-commerce business, leading to the loss of potential sales opportunities and revenues. In a shopping environment where customers are no longer supported by qualified sales personnel but left completely to their own devices, it is more vital than ever to make product information as accessible as possible to remain competitive.

Autonomy's Directed Navigation helps even the most inexperienced users to locate the exact information they are seeking. The technology enables users to refine their queries intelligently, narrowing down possible results and guiding them directly to the most relevant content.

If a user is looking for a product on an e-commerce website, for example, which fulfils a certain number of characteristics, Autonomy's Directed Navigation offers the client a drop-down menu of possible features to browse and combine conveniently. Consider the product catalog of a wine merchant, for instance. Here Autonomy's Directed Navigation can supply customers automatically with sets of different attributes to choose from, such as color, grape, region and year. Hence, a customer may choose between a red or a white wine, dry or sweet, from France, Australia or Spain, between 1992 and 2005. These features can be combined according to availability, guiding users automatically to the product that best fulfils their needs.

The technology is applicable for numerous different environments and can also be combined with Autonomy's conceptual search facilities to ensure that users always receive the most pertinent answers from the product base.

Directed Navigation offers the following benefits:

• Instantly guides users to relevant information
• Drives sales and productivity
• Highly suitable even for inexperienced users
• Helps save time and increases customer satisfaction