Leading Online Retailer Very.co.uk Selects Aurasma to Help Consumers Discover Their Technology Style
Fast-growing shopping site leverages HP Autonomy mobile technology to reach buyers in innovative ways
PALO ALTO, Calif., May 14, 2013 — HP Autonomy today announced a new augmented reality (AR) media campaign with online retailer Very.co.uk, designed to promote HP's innovative portfolio of notebook PCs and printers to the readers of eight major UK entertainment magazines.
Very.co.uk, part of Shop Direct Group, is a UK-based online department store that lets consumers shop across a variety of product areas, from fashion and footwear to furniture and electronics.
Aurasma, HP Autonomy's groundbreaking AR platform, connects the physical and digital worlds, allowing people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience.
Starting today, readers of UK magazines including Heat, New, Now and Reveal will encounter a full-page promotion enticing them to find their ideal HP notebook. Bringing the printed image to life with the free Aurasma mobile app, Very.co.uk is inviting readers to take a quiz that helps identify how they use their technology, and suggests the ideal notebook for their needs. The promotion also will include links to the Very.co.uk store.
"At Very.co.uk, we understand that everyone has their own style and needs for their technology," said Jon Owen, retail director, Very.co.uk. "With Aurasma, we are able to give consumers a superior, interactive experience, helping them identify which HP notebook is right for them. It lets us provide a far more targeted shopping experience right off the page, rather than a static advert that may not personally resonate with a broad audience of magazine readers."
These promotions also will be featured in Closer, Look and Star magazines. To view a short video of the promotion in action, click here.
Aurasma has more than 16,000 customers in 100 countries. Leading brands including Marvel, Maybelline, Sony Pictures, Teléfonica / O2, Universal Pictures and Universal Music Group use Aurasma to increase awareness and revenues for new campaigns and products. The simple and easy-to-use platform requires no software development training, and enables organizations of all sizes to quickly create and publish their own augmented reality content.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.
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