Founded in 1952, ANA is headquartered in Tokyo. Online sales are critical to ANA's business, and it must deliver an exceptional online experience in order to succeed. ANA's Web Sales Division was established in 2002 specifically to meet this goal.
ANA has worked with HP Autonomy to deploy Autonomy TeamSite as its Web Content Management platform, enabling its marketers to create and deliver an engaging and compelling online experience. ANA had previously been trying to improve its online customer experience through trial and error based on ad hoc data analysis. ANA selected Autonomy Optimost because it was able to offer both powerful multivariate testing capabilities and world-class consulting services.
In the first phase of the Optimost deployment, ANA generated a 30-percent benchmark uplift in click-thrus to purchases of domestic air tickets in just one month, leading to a subsequent uplift in annual revenue.
Autonomy Optimost allows marketers to create and run highly sophisticated multivariate and A/B tests on HP Autonomy's eCommerce sites, testing multiple combinations of content, design, layout, pricing and offers with real customers to identify the combinations that generate the best results. Optimost can be delivered hosted, on-premises or as a self-service platform.
"We are dedicated to providing the best possible experience for our customers, whether that be in the cabin, at the airport or while booking a flight online," said Mr. Yoshinobu Maeda, senior manager, Marketing Communication, All Nippon Airways. "Autonomy Optimost helped us successfully adapt our websites to suit the demands of our customers, without any negative performance impact on our systems or page-load times. This has resulted in a better experience for our customers and helped us to increase our online revenue."
For the next stage of the project, ANA plans to introduce context-based personalization to its website, to match different customer behavior profiles.
"HP Autonomy offers proven technology which allows businesses to take the guesswork out of their marketing," said Rafiq Mohammadi, general manager, Promote, HP Autonomy. "This takes the burden off the marketing and web teams, and allows companies to provide the best possible online experience for their customers."
Additional information about the HP Autonomy Marketing Performance Suite is available at http://promote.autonomy.com/.
About HP Autonomy
HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text, and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a powerful tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management, and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization, and rich media management.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
Summary: ...receive updated assets through the same interface. Plans for the Future While EDMC continues to roll out its Autonomy solution across its schools, the company is already looking ahead to the next phase. The company recently purchased the Autonomy Revenue Optimization solution, Autonomy Optimost, which...
Summary: ...for A|B and multivariate testing to ensure marketing initiatives work effectively to direct traffic to, and through, the online order process. The company chose Optimost because it is supported by a proven methodology that allows unlimited combinations of testing content to determine the impact each variable...
Summary: ...TrustedID - Case Study. “Things that have worked for one company or industry may not work for another, so you still need to test a variety of different ideas and proceed based on actual findings.” Take a holistic approach: “It’s not just about the page that closes the deal. By looking at the entire...
Summary: ...media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing,...
Summary: ...LexisNexis - Case Study. It’s a long-term commitment to keep testing, apply lessons learned, and continually leverage the solution to adapt to market pressures and changing business conditions.” “Historically, we would have overlooked small changes in search of a big bang kind of impact, but it’s...
Summary: ...Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services...
Summary: ...to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure...
Summary: ...warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions. 20130220_RL_CS_HP_AUT_ Mannheimer_Swartling...
Summary: ...possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information...
Summary: ...as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP...
Summary: ...and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing,...
Summary: ...uplift as proven by one of many recent tests resulting in an increase of over 4.5% in revenue per visitor. Delighted by the dramatic and measurable improvement in the bottom-line performance it had experienced from tests on its UK and USA sites, Boden chose in 2011 to roll out the Autonomy Optimost technology...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together...
Summary: ...in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions. autonomy.com 20130312_ PI_ HP_ AUT_TeleForm
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Summary: ...Deliver personalized customer experiences and drive revenue. By continually testing different concepts, you can quickly adapt to changes in online visitor preferences and capitalize on new opportunities. As the only WCM platform to ofer multivariate testing, TeamSite helps you to • Drive marketing decisions...
Summary: ...is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors...
Summary: ...radically different page concepts and gain initial insights and direction for Multivariate Testing • Simpl eMultivariate Testing allows marketers to easily test offers, price points, images, and content on their sites simultaneously • Full-Page Multivariate Testing is the most powerful and flexible...
Summary: ...management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management....
Summary: ...optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates...
Summary: ...Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services...
Summary: ...media management. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions...
Summary: ...and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal...
Summary: ...and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal...
Summary: ...to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure...
Summary: ...optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that...
Summary: ...more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer...
Summary: ...to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure...
Summary: ...optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...improve the quality of each individual test. The specific choice of Experimental Design matters tremendously, particularly if marketers want to…gain the greatest flexibility and power in their testing programs. Understanding the Essentials of Multivariable Testing 5 The table below summarizes the comparison...
Summary: ...time creating a new marketing program, which would you choose? How should I tag this file? Another shortfall of metadata is the high instance of spelling, grammar, and punctuation errors. The result: files are improperly categorized. The reality is that the majority of users do not check for basic errors,...
Summary: ...sales, click-through rates, registrations, leads, downloads, page views, or other measures of online success. Multivariate testing dramatically reduces the time involved in building different test versions by providing multivariate testing from within its own user interface, accelerating the development...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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