Autonomy, an HP Company, Delivers Marketing Performance Suite Designed for the Human Information Era
Comprehensive offering allows marketers to understand, attract, engage and convert customers in real time
FRANKFURT, Germany, Dec. 4, 2012 - Autonomy, an HP Company, today delivered a comprehensive offering designed to help organizations dramatically increase market share, optimize marketing spend, and increase revenue across all channels.
The Autonomy Marketing Performance Suite provides chief marketing officers (CMOs), digital marketers and customer experience managers with a single solution that enables them to understand, attract, engage and convert customers in real time. Powered by Autonomy's Intelligent Data Operating Layer (IDOL), the suite automatically recognizes concepts, patterns and ideas in unstructured, human information, and enables organizations to deliver contextualized, multichannel experiences that result in increased customer engagement, conversions and revenue.
As part of today's announcement, Autonomy is unveiling several new innovations in the Marketing Performance Suite. These innovations, which are the result of a collaborative, strategic effort between Autonomy, HP Software, HP Labs, and HP Printing and Personal Systems, include the following:
Executive Scorecards - CMOs Marketing Officers and digital marketers can now benefit from HP Software's innovative Executive Scorecards. HP Software Professional Services or an HP Software Services partner can leverage this technology service to deliver scorecards that meet the unique needs of marketers. The dashboard could track multiple key performance indicators, including customer satisfaction, lead conversion, online advertising effectiveness, social impact and SEO ranking. HP Software and Autonomy offer this as a consulting service that leverages best practices, methodology and software to give marketers a powerful console that allows them to detect and act on signals of opportunity in real time.
Facebook Advertising Bid Optimization - Proven online advertising optimization solution Autonomy Optimost Campaign has been enhanced with new bidding algorithms for social advertising. This capability enables marketers to identify the most cost-effective price points for purchasing advertisements on Facebook, and deliver more targeted, relevant ads to targeted segments on the social platform.
Enhanced Segmentation - Autonomy Optimost, the company's multivariate testing solution has been enhanced with dynamic segment discovery capabilities. The solution takes advantage of new classes of user and behavior data to automatically detect and target content to new customer segments in real-time, resulting in increased revenue by audience.
Integrated Customer Experience Management and Social Awareness - Autonomy TeamSite and LiveSite have been enhanced so that content within websites can be correlated with activity within social networks in near real time. For example, within minutes of launching a product, initiating a campaign or interesting news story, Autonomy Explore can show associated activity and emerging trends within social networks including tweets. Correlating emerging trends within a short window of marketing activities provides an extremely efficient closed loop system enabling rapid targeted engagements to constantly improve customer interest.
Integration with Market - Leading eCommerce Engines - New integration between Autonomy Web Content Management and multichannel commerce solutions, including Hybris, enables businesses to manage its customers' entire shopping experience using a single platform. By rapidly creating and deploying dynamic sites that are optimized with personalized content, companies can provide relevant content for customers across all channels.
Intuitive and Integrated User Interface - A revamped user interface for Web Content Management and Marketing Optimization now gives marketers easy-to-use, task-oriented interfaces that allow them to manage multiple functions from one console, allowing marketers to more easily create compelling websites.
Augmented Reality and Web Content Management - Autonomy Web Content Management customers can now use Aurasma, the groundbreaking augmented reality technology, to extend dynamic, personalized experiences to the mobile channel. With more than 10,000 partners and 4 million downloads to date, Aurasma is helping leading brands engage with their fans and customers in a highly engaging, interactive manner.
Autonomy LiveSite and HP Exstream - In order to bring the digital and print worlds together, integration of LiveSite's dynamic content rendering with HP Exstream's customer communications management solution is now available. Organizations can leverage this integration to deliver much more relevant, personalized content to their customers to both online and offline channels.
"Marketers today have huge responsibilities for driving business performance, but are confronted with multiple, siloed solutions, an onslaught of new forms of data that legacy systems cannot comprehend, and a constantly evolving customer base consisting of thousands of micro-segments across multiple channels," said Rafiq Mohammadi, general manager, Promote, Autonomy, an HP Company. "Autonomy enables chief marketing officers to thrive in this new world with a comprehensive suite that understands, attracts, engages, and converts customers, and empowers marketers with an integrated, intuitive interface to detect and act on signals of opportunity in real time."
Autonomy Marketing Performance Suite
The Autonomy Marketing Performance Suite, powered by Autonomy IDOL, uniquely enables marketers to develop a deep, contextual and actionable understanding of the meaning in both unstructured and structured data. The suite includes the full spectrum of marketing solutions to understand, attract, engage and convert customers in real time, resulting in increased customer engagement, market share and revenues. The Autonomy Marketing Performance Suite consists of the following market-leading offerings:
Customer Experience Management-including web content management, rich media management and augmented reality solutions.
Marketing Optimization-including online advertising optimization and multivariate testing solutions.
Multichannel Analytics-including social media and call center analytics.
About Autonomy
Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
Summary: ...of different customer segments and creates significant cost savings, removing manual marketing processes such as single channel analysis, profiling and building targeting rules. The Benefits Autonomy Optimost’s advanced revenue optimization capabilities enable Boden to develop a much clearer understanding...
Summary: ...Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find...
Summary: ...eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have...
Summary: ...emerging trends and themes in real-time as data is generated from crime reporting facilities. Classification tools automatically analyze statistics as they are received and convert them into an intuitive visual representation to show the topographical concentration of crimes within a given area.Autonomy...
Summary: ...to empower Channel 4 non-technical personnel to take control of the entire online experience and rapidly and cost-effectively manage all websites for improved communication and responsiveness. Autonomy Virage MediaBin enables Channel 4 to store, manage, transform, and search rich media, including video...
Summary: ...process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management....
Summary: ...of each employee has greatly increased to create an optimized working environment and an augmented customer service and experience. About Autonomy Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio,...
Summary: ...or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies...
Summary: ...Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find...
Summary: ...Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com...
Summary: ...and implemented multiple search technologies, resulting in “islands of search” with little integration and poor customer experience. Optus needed a single enterprisewide search platform. Optus business drivers for a single search platform included improved customer experience, increased website traffic...
Summary: ...solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...website and campaign effectiveness, product and brand sentment, and competitive standing. Create optimized multichannel experiences Providing consistent and targeted customer experiences across multiple channels is key to establishing customer loyalty and strengthening your brand. This can prove challenging...
Summary: ...customer sentiment and opinions, competitive intelligence, and trending themes allows online marketers to design campaigns from an informed position. The result is more productive original campaigns even before the online advertising and conversion components are optimized. Combining the power of multichannel...
Summary: ...Autonomy Explore Product Overview. Autonomy augments the value of these data sources by finding the unpredicted relationships, trends, sentiments, and issues that develop in real time. Further, data from customer conversations in social media networks or call centers can be mined dynamically for the underlying...
Summary: ...are designed to help you regain solid control of IT and reduce the complexity of unwieldy IT environments. Autonomy solutions bring world-class, multichannel interaction analysis, customer engagement, and marketing optimization to the government enterprise. With Autonomy Supervisor, you can: • Deploy...
Summary: ...content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful...
Summary: ...of targeted content. Together with Autonomy TeamSite and Autonomy IDOL, Autonomy LiveSite supports both the manual creation and automated generation of content targeting rules, robust conceptual profiling, and dynamic segment generation to simplify and automate complex manual tasks and ensure that each...
Summary: ...Autonomy solutions, are designed to help government agencies regain solid control of IT and reduce the complexity of unwieldy IT environments. Autonomy’s solutions bring world-class, multichannel interaction analysis, customer engagement, and marketing optimization to the government enterprise. With...
Summary: ...which is built on Autonomy IDOL to help enterprise organizations analyze customer sentiment, identify emerging issues, and discover topic trends for instantly actionable insights. Key Business Benefits • Offers the largest source of social media data (Twitter, Facebook, YouTube and more) for comprehensive...
Summary: ...search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization...
Summary: ...Query Guidance Automatic Taxonomy Generation Real-Time Sentiment Analysis Automatic Clustering Cluster Visualization Directed Navigation Eduction Personalized Agents Profiling Social Search Conceptual Retrieval Full XML Support Autonomy Business Console IDOL Echo IDOL Server has over 500 functions for...
Summary: ...training all delivered and synchronized with call recordings • Multichannel architecture drives agent improvement across all communication channels • Desktop triggers • Integration with Autonomy Interaction Control Element (ICE) for application and field-based triggering Multichannel Engagement...
Summary: ...with existing, proven, scalable compliance infrastructure to allow businesses to leverage social networks while maintaining compliance with emerging laws and regulations. Primary Types of Social Media Interaction Social media interactions occur through a variety of channels, which requires organizations...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Excelling in Online Marketing - White Paper. Excelling in Online Marketing How to Effectively Attract and Convert the Best Prospects Autonomy White Paper b Excelling in Online Marketing Index The Power of Online Marketing 1 The Online Advertising Revolution 1 The Only Constant is Change 2 Big Data, Big...
Summary: ...of customer interactions, patterns, behaviors, histories and interests across multiple channels, this solution provides a competitive differentiator for enhancing customer engagement and driving revenue. Successful organizations will adopt an approach that leverages proven mathematical techniques and...
Summary: ...gaps, competitive offers, or product or service issues is a fundamental priority for customer-centric organizations. By detecting recurring questions or trends, businesses can leverage contact center insight to optimize self-service channels and website information while narrowing the volume and scope...
Summary: ...Autonomy User Experience White Paper. In particular, the issue of consistency over multiple channels can be addressed and successfully resolved without the need to stitch together many different products from different providers. IDOL sits above an organization’s multiple repositories and derives meaning...
Summary: ...to include in your experiment, multivariable optimization allows you to test them simultaneously to find the impact they have on both an individual and holistic level. Multivariable optimization is the key to performing customer-centric marketing. It helps you quantify what works based on the actual behavior...
Summary: ...business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich...
Summary: ...such as repeated interactions with a customer on the same issue. Moreover, Autonomy Explore is extendable to the rest of the enterprise. It is small-footprint, Web-based and intuitive. frost.com 10 Frost & Sullivan CONCLUSION Enhancing the customer experience is critical to business success. Firms that...
Summary: ...of the web adds to the already inherent complexities of compliance. Businesses increasingly engage with customers online, frequently updating and changing web content and offers dynamically. Websites that were once static are now targeted to engage and convert visitors. So the critical question becomes:...
Summary: ...business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich...
Summary: ...be diligent. Continually optimize copy with testing so you can constantly improve your message and respond quickly to customer changes. You can even combine testing with targeting to deliver the most appropriate content to various audience segments. There are multiple ways to target your content: new...
Summary: ...pinpoint key trends that may result in revenue loss/gain and hence require immediate attention; or compiling client activity reports can help better understand and optimize customer experience, leading to improved customer acquisition and retention rates. Bilateral Communication The ability to analyze,...
Summary: ...search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
