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Autonomy Appoints Digital Marketing Industry Veteran to Expand Business Offering in EMEA

William Cook joins Autonomy's UK leadership team

CAMBRIDGE, 16 Oct. 2012 - Autonomy, an HP Company, today announced that it has appointed former Amazon executive, William Cook, as its Vice President of Multichannel Marketing for EMEA.

In his new role at Autonomy, Cook will lead marketing activities for the multichannel business unit across Europe, the Middle East and Africa. He will work with leading organisations to help them better understand customer interactions and act on insights to gain market share and increase revenue.

Cook joins Autonomy from Amazon's Merchant Services division. At Amazon, Cook led the recruitment of key retailers to the Amazon Marketplace, the adoption of Amazon's outsourced logistics services, and launched Amazon Webstore, Amazon's SaaS-based, white-label eCommerce platform.

Prior to Amazon, Will worked for leading financial data company Hemscott, providing expertise in creating bespoke corporate and investor relations websites that enable publicly listed companies to communicate effectively to their diverse stakeholder groups.

"We're thrilled to have William join the company; his vast experience in the digital marketing arena will be invaluable in further building Autonomy's presence throughout EMEA," said Rafiq Mohammadi, general manager, Promote at Autonomy. "Our software is instrumental in helping businesses attract, engage, convert, and optimize customer relationships, and William's expertise in this sector will be vital in ensuring Autonomy continues to help its customers meet their business requirements."

"I'm delighted to join Autonomy," said Cook. "Autonomy has a unique vision, backed up by market-leading software. I'm excited to join the team, and look forward to working with them to further expand the Autonomy business across the EMEA region."

About Autonomy

Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Editorial Contacts:
George Lockett
Autonomy, an HP Company
+44 207 104 5792
george.lockett@hp.com
www.hp.com/go/newsroom

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