TransUnion Transforms Digital Marketing with Autonomy, an HP Company
Global leader in credit information relies on Autonomy's digital marketing suite to deliver engaging online experience
PALO ALTO, Calif., September 27, 2012 -- Autonomy, an HP Company, today announced that TransUnion, the global leader in credit information, relies on Autonomy's digital marketing suite to deliver an engaging, helpful, and compelling online experience to its customers.
A longtime Autonomy Web Content Management customer, TransUnion serves over 45,000 businesses and approximately 500 million customers worldwide. The company uses Autonomy TeamSite and LiveSite to rapidly create and publish dynamic web content, and Autonomy Optimost to test various content combinations to determine which layout generates the highest conversions. In one test alone for TransUnion's identity theft and protection product, TransUnion increased uplift and conversion by over 30 percent with Autonomy Optimost
"Autonomy plays a key role in our mission to deliver products and services that help consumers better understand and manage credit to achieve their financial goals," said Pat Nieman, vice president of engineering, at TransUnion. "We appreciate the collaborative approach from the team at Autonomy - they are focused on helping us design, create, and test successful digital marketing strategies that serve our customers and ultimately lead to increased conversions."
TransUnion continues to expand its use of Autonomy. The organization recently integrated Autonomy LiveSite with technology from Hybris, a multichannel commerce solution, so that TransUnion can dynamically deliver appropriate content based on consumer interest and purchasing activity on the TransUnion site. Likewise, TransUnion plans to leverage the Autonomy digital marketing suite to localize content as it continues to expand its business internationally.
"TransUnion is a wonderful case study for the power and impact of a well-conceived digital marketing strategy," said Rafiq Mohammadi, general manager, Promote, Autonomy, an HP Company. "Few organizations have the scale and diversity of content, and TransUnion has pulled this off beautifully by delivering a highly elegant, intuitive website that pleases customers and grows the business."
Please visit the Autonomy Promote website to learn more about Autonomy's digital marketing solutions.
About Autonomy
Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.
About TransUnion
As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion reaches businesses and consumers in more than 32 countries around the world on five continents. www.transunion.com/business
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
Summary: ...consumers better understand and manage their credit to achieve personal financial goals,” says Nieman. “We appreciate the collaborative approach from the team at Autonomy— they are focused on helping us design, create, and test successful digital marketing strategies that serve our customers and...
Summary: ...and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing,...
Summary: ...out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve...
Summary: ...a lot of elements of a page that are candidates for testing and improvement. You can put this kind of thing into effect quickly without the pain of a complete redesign, then keep moving down the path of continued testing, validation, and optimization.” Expanding on Success LexisNexis and Autonomy have...
Summary: ...provider of proactive consumer identity theft protection solutions, delivering an optimal online experience is a business-critical requirement. “Our web channel is the only way people could sign up for our service” explains Lomit Patel, the company’s Senior Director of Marketing. “Improving our...
Summary: ...played a key role in Boden’s deployment decision. Boden leverages Autonomy’s meaning-based Revenue Optimization solution to test and target limitless permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy...
Summary: ...to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure...
Summary: ...Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services...
Summary: ...marketing optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans...
Summary: ...receive updated assets through the same interface. Plans for the Future While EDMC continues to roll out its Autonomy solution across its schools, the company is already looking ahead to the next phase. The company recently purchased the Autonomy Revenue Optimization solution, Autonomy Optimost, which...
Summary: ...management, online marketing optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together...
Summary: ...to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer...
Summary: ...management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together...
Summary: ...optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...online marketing optimization and rich media management. Learn more: visit autonomy.com About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society.
...
Summary: ...PCI-DSS Update and its Impact on Digital Call Recording. While this does satisfy the minimum requirements, it does not completely satisfy the entire standard as there is technology that can prevent the recording of this customer sensitive data. Deployment of Autonomy ICE with the Autonomy Qfiniti recording...
Summary: ...Student applications, test results, financial aid applications • Healthcare: Claim forms, prescription orders, patient encounter forms • Pharmaceutical: Case report forms, patient surveys, research forms • Finance: Loan applications, credit reports, new account applications, claims forms Intelligent...
Summary: ...optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society.
...
Summary: ...optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information...
Summary: ...Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services...
Summary: ...media management. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com. The information contained herein is subject to change...
Summary: ...content management, online marketing optimization and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings...
Summary: ...and rich media management. Please visit autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal...
Summary: ...and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal...
Summary: ...optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...marketing optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that...
Summary: ...largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com. The information contained herein is subject to change without...
Summary: ...to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure...
Summary: ...for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE:...
Summary: ...optimization and rich media management. Please visit www.autonomy.com to find out more. About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing,...
Summary: ...Using Autonomy’s solutions, Delta experienced a $30 million increase in revenue. The Financial Times likewise increased their click through rate by 350%. Autonomy Optimost allowed John Lewis to increase their online sales by $15 million and LexisNexis to grow their subscriptions by 73%. These are just...
Summary: ...and the opportunity costs from not testing are just too high to ignore. Once you’ve tested, continue to optimize your web form, as well as other aspects of your website. Until you get 100% conversion rates, there is always room for improvement. Ongoing testing allows you to quickly respond and profit...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
