Cars.com Drives Online Conversions with Autonomy, an HP Company
Leading online car shopping destination turns to Autonomy Optimost to create compelling, engaging experience
PALO ALTO, Calif., Sept. 5, 2012 - Autonomy, an HP Company, today announced that Cars.com, the leading destination for online car shoppers, has implemented Autonomy's Multivariate Testing solution to increase sales leads and online conversions.
Cars.com property NewCars.com® is using Autonomy Optimost to test multiple combinations of content, design, layout, pricing and offers with real customers. A critical component of Cars.com's marketing optimization initiative, Autonomy Optimost helps NewCars.com continually identify the winning combination of content and layout, resulting in significantly higher online conversions.
"We are focused on offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy, and how much to pay for a car," said Vince King, director, Consumer Publishing, Cars.com. "Autonomy plays an important role in this mission, as their technology enables our marketers to deliver a relevant, engaging, and useful online experience."
"Cars.com represents the business model of the new age - dynamic, digitally savvy organizations that understand how to connect and serve customers in ways that drive engagement and, ultimately, revenue," said Rafiq Mohammadi, chief executive officer, Promote, Autonomy, an HP Company. "We are working with Cars.com as they continue on this journey, and will continue to deliver the innovation, service, and support required to help them succeed."
About Cars.com
Visited by more than 11 million car shoppers each month, Cars.com is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.
With comprehensive pricing information, dealer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts car buyers in control of their shopping process with the information they need to make confident buying decisions.
Other divisions of Classified Ventures include Apartments.com and HomeGain.com. The company also works with HomeFinder.com, its affiliate real estate partner. Classified Ventures, LLC, is owned by five leading media companies: A.H. Belo, Gannett Co. Inc., The McClatchy Co., Tribune Co. and The Washington Post Co.
About Autonomy
Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy's product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
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