Popular Science is First Consumer Magazine to Deploy Aurasma's Augmented Reality Technology, Bringing June Cover Story to Life
New York - May 23, 2012 - The June issue of Popular Science will be the first monthly U.S. consumer magazine to bring an editorial feature to life by way of a new augmented reality technology from Aurasma that unites the physical and virtual worlds to deliver a unique and interactive experience for readers.
The editors of Popular Science joined with augmented reality pioneers at Aurasma for the magazine's Invention Awards issue, an annual feature profiling ten inventors of potentially world-changing technologies. In addition to the stories in the magazine, Popular Science readers will have the opportunity to watch supplemental videos of the inventors in action by downloading the free PopSci Interactive app, powered by Aurasma, from the App Store or Google Play.
To see a short video clip of this experience click here.
By aiming an iPad, iPhone or Android smartphone or tablet at certain pages in the magazine, readers will activate an "Aura" - an augmented reality action, such as a video or slideshow, overlaid on a static image - and will instantly be able to view and interact with this additional content. The reader can also use the in-app "screen capture" button to share the augmented reality experience via Facebook or Twitter, making it possible for others to see the digital overlay even without the magazine.
"Our June issue is already bursting with information, and this technology allows us to go ahead and overflow the riverbank," said Popular Science editor in chief Jake Ward. "It's for anyone who has ever wondered what it would be like to meet someone from our pages in real life. Aurasma has a very powerful effect on readers - it's like being able to step into the magazine's content and walk around."
By combining Aurasma's state of the art image recognition software with Popular Science's print and digital content, Aurasma seamlessly transitions the magazine's static photographs into engaging videos which reveal a richer story that goes beyond the printed page. Because Aurasma has the ability to recognize and understand the real-world, there's no need for QR codes, embed tags, markers or other visual trickery, making it easy for the magazine to implement this augmented reality experience without sacrificing space or disrupting the reader.
"Augmented reality allows more traditional forms of media to bring previously static printed stories and images to life, thrusting them into exciting, uncharted territory," said, Jennifer Rapp, general manager of Aurasma. "The Invention Awards issue from Popular Science couldn't be a more fitting vehicle to introduce the integration of this technology in editorial content."
The June issue of Popular Science will be available on newsstands and tablet on May 22.
About Popular Science
Popular Science is part of the Bonnier Technology Group, which also includes Popular Photography, American Photo, Sound & Vision, popsci.com, popphoto.com, americanphotomag.com, and soundandvisionmag.com. Founded in 1872, is the world's largest science and technology magazine, with nearly 7 million readers. Each month, Popular Science reports on the intersection of science and everyday life, delivering a look at the future now.
About Aurasma
Aurasma is the world's leading augmented reality platform that merges the physical world with the virtual. Available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called Auras. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.
Since its launch in June 2011, Aurasma has had more than three million downloads. Over 4,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy an HP Company.
Summary: ...Augmented Reality content. About Aurasma Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical and virtual worlds. Available as a free App for iPhones, iPads and high-powered Android devices or as a free kernel for developers. Since its launch in...
Summary: ...new augmented reality technology that merges the physical and virtual worlds. Available as a free App for iPhones, iPads and high-powered Android devices or as a free kernel for developers. Since its launch in June 2011, Aurasma has had more than three million downloads. Over 4000 partners in markets...
Summary: ...makes it possible for users to securely access their protected files while on the move, even natively through their mobile devices, including iPads and Android tablets. Files can be searched and downloaded to these devices for offline use with the Connected Backup Mobility apps, which provide a richer...
Summary: ...square kilometres, it is equivalent in size to the British Isles plus the whole of Western Europe. The capital, Brisbane, and the surrounding urban areas account for over half the entire state population of about four million residents, while 90 percent of the remainder live in a further eight towns....
Summary: ...This is why choosing a technology solution that utilizes a familiar, standards-based approach is very important. Initially, Leon County Schools had implemented an online effort that made forms available for download from a corporate Web site. This was limited by the use of static Microsoft Word and Adobe...
Summary: ...the AHA no longer has to manually build hundreds of thousands of links to sites; and members can now instantly access up-to-date information and make better, more informed decisions. By consolidating the 18,000 visitors in one place, the popular new centralized portal has also opened up new revenue opportunities...
Summary: ...thus further enhancing users' search capabilities. Radioplayer is also likely to be extended beyond the Internet, to other Internet Protocol (IP)-connected devices, such as smartphones, tablet computers and IPTV. Finally, as its popularity grows, Radioplayer, and its IDOL-powered search, will likely get...
Summary: ...Georgiou Case Study. The iPad also reduced training requirements, since staff had already been using iPhones, and were familiar with the Apple operating system. With the help of Office Information Australia, a local Autonomy iManage partner, Georgiou has begun introducing the new technology first to managers....
Summary: ...Challenges • Bring the firm’s over 8 million documents under a unified, state-of-the-art system • Streamline and increase transparency in document management processes with a system that minimized impact on users • Provide greater access for mobile users via iPhone, iPad and Blackberry • Foster...
Summary: ...to grow through acquisition, the company is using Autonomy TeamSite templates to more quickly and efficiently integrate new businesses and their customers into the BT brand, including both static pre-sales content and dynamic web functionality. Just as BT’s customers are being freed from reliance on...
Summary: ...documents to IntraLinks, a virtual data room platform. Again working with SPECTRA IT Associates, Clearwater Capital Partners now has relevant documents from IntraLinks automatically downloaded and fled into WorkSite in a timely manner upon receipt of email notifcations from IntraLinks, and internally...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Connected Backup® Mobility brings the key capabilities of Autonomy Connected Backup, the number one endpoint data protection product, to popular mobile devices such as Apple iPhone®, Apple iPad, DROID®, and other browser-enabled mobile devices. Through an innovative user interface, mobile professionals...
Summary: ...expose. WorkSite Mobility WorkSite Mobility brings key capabilities of Autonomy WorkSite, an award-winning document and email management solution, to popular mobile devices such as RIM BlackBerry®, Apple iPhone®, Apple iPad, DROID®, Windows Mobile®, Windows Phone® and other browser enabled smart...
Summary: ...the key capabilities of Autonomy Connected Backup, the number one endpoint data protection product, to popular mobile devices such as Apple iPhone®, Apple iPad, DROID®, and other browser-enabled mobile devices. Through an innovative user interface, mobile professionals can now gain access to data protected...
Summary: ...Mobile Devices WorkSite Mobility brings key capabilities of Autonomy WorkSite, an award-winning document and email management solution, to popular mobile devices such as RIM BlackBerry®, Apple iPhone®, Apple iPad, DROID®, Windows Mobile® and other browser-enabled smart devices. Through an innovative...
Summary: ...Autonomy WorkSite in the Cloud - Product Brief. Access Content from Mobile Devices WorkSite Mobility brings key capabilities of Autonomy WorkSite to popular mobile devices such as RIM BlackBerry®, Apple iPhone®, Apple iPad, DROID®, Windows Mobile® and other browserenabled smart devices. Through an...
Summary: ...Mobility allows users to browse and search files from either an iPad, iPhone® or a Blackberry device, using an integrated WorkSite client, or other platforms, such as Windows® Mobile, or DROID® using a mobile browser. WorkSite Web overcomes the challenges of securely sharing business content with staff,...
Summary: ...device type or brand. Autonomy Connected Backup Mobility brings the key capabilities of Autonomy Connected Backup, our industry leading endpoint data protection solution, to address mobile access by protecting data on popular mobile devices such as Apple iPad and the Android™ tablet. An innovative user...
Summary: ...meaning from information, applying conceptual, policy-based processes to data and eliminating the need for manual intervention – and allowing for seamless integration with Autonomy Legal Hold. Connected Backup Mobility allows users to access their data on the road, from their iPads, iPhones, and Android...
Summary: ...meaning from information, applying conceptual, policy-based processes to data and eliminating the need for manual intervention – and allowing for seamless integration with Autonomy Legal Hold. Connected Backup Mobility allows users to access their data on the road, from their iPads, iPhones, and Android...
Summary: ...behind the scenes, transparent to the end user. This process provides users with LAN-like performance over the WAN, and significantly reduces the bandwidth costs incurred by downloading a document over the WAN every time it is requested. Deep integration with remote monitoring and management tools enable...
Summary: ...diagnostic tool, Auminence can be accessed via the cloud, on-premise, or a hybrid approach. Auminence is available on mobile devices including the iPad, iPhone, and other smart phones. Features Suggested diagnoses based on clinical features, gender, location, and travel history Within seconds of inputting...
Summary: ...and valuable information across the enterprise. Anywhere Access for iPhone, iPad, and BlackBerry Users – Support mobile users to keep pace with the rapid adoption of mobile and cloud computing, allowing them to instantly find information stored in the cloud from mobile devices, tablets, and desktops...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...arms end users with search-based, instant access to enterprise data from their desktops, mobile devices and tablets, including the popular iPhone and iPad. Without the use of stubs or the need to install client-side software, ACA’s Anywhere Access allows users to instantly find archived and live enterprise...
Summary: ...such as commerce, ERP, and PIM, HP Autonomy’s CEM provides the core application for managing both product and inspirational content across various channels, including web, mobile, and print. Encompassing web content management, rich media management, and augmented reality solutions, HP Autonomy’s...
Summary: ...Introduction The rules of the data protection game.... Introduction The rules of the data protection game have changed. Mega-trends such as information explosion, complex virtual environments, mobile and distributed workforces, and increasingly stringent business SLAs are challenging business continuity....
Summary: ...backup and recovery with operational processing in the cloud. Autonomy Meaning Based Data Protection provides: • Mobile backup and recovery capabilities, including Apple iPhone, Apple iPad, and Droid • Support for enterprise eDiscovery, legal hold, and archiving requirements • Fully automated, conceptual,...
Summary: ...resolves the server performance issue by offloading backup. VADP also protects Linux machines. However, since VSS is a Microsoft invention, it can only achieve crash-consistent backups of Linux virtual servers. Data Protector automatically discovers VMware virtual machines to make sure that all data is...
Summary: ...Customer Experience Management offering delivers a unified, yet modular approach for managing and improving the multichannel customer experience. This unique end-to-end approach covers the management of web, print, mobile, augmented reality, social, and rich media content as well as contact center, customer...
Summary: ...Customer Experience Management offering delivers a unified, yet modular approach for managing and improving the multichannel customer experience. This unique end-to-end approach covers the management of web, print, mobile, augmented reality, social, and rich media content as well as contact center, customer...
Summary: ...Customer Experience Management offering delivers a unified, yet modular approach for managing and improving the multichannel customer experience. This unique end-to-end approach covers the management of web, print, mobile, augmented reality, social, and rich media content as well as contact center, customer...
Summary: ...such as client name, matter description, references. It is diffi cult for the dictator to dictate such data and diffi cult for any software to recognise it. LOASys therefore employs a powerful database to create and populate the static portion of the professionally-formatted document, subsequently inserting...
Summary: ...and access, users have to feel their contributions have been handled authentically and credibly. Following these approaches, change management can provide a robust communications and feedback channel and, a rapid and authentic method for issues identification and solutions design validation. In reality,...
Summary: ...seem to require very limited security, while company intranets, desktop search, enterprise and intelligence/defense applications require highly sophisticated security measures. In reality, although there is a difference, this difference is not as marked as many people believe. Nevertheless, vendors must...
Summary: ...Social Media and Information Compliance - Autonomy whitepaper. The reality of business today is quite different for most organizations than traditional operating environments. Since 2004, the world economy has produced more transistors (the building blocks of microprocessors) at a lower cost than grains...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
