LEADING ONLINE REAL ESTATE COMPANY SELECTS AUTONOMY OPTIMOST TO EXTEND WEB OPTIMIZATION EFFORTS
Move Inc. to Use Multivariable Testing and Targeting Capabilities to Deepen Customer Engagement and Increase Online Conversions
Cambridge, UK and SAN FRANCISCO – September 29, 2011 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, announced today that Move Inc., the leader in online real estate, has selected Autonomy Optimost. Autonomy's full suite of website optimization capabilities will help Move Inc. deliver an engaging customer experience and increase online conversion rates.
Move, Inc. operates the Move Network of real estate web site for consumers and real estate professionals, including REALTOR.com, Move.com, and Moving.com. The Move Network of websites captures more than 15 million monthly visitors.
Autonomy will provide Move Inc. with new test design and authoring capabilities through the Autonomy Optimost Author module. Marketers at Move Inc. can use Optimost Author to create highly sophisticated AB and multivariate tests and campaigns, without the lengthy coding and IT involvement that all other testing platforms require. For Move Inc., this translates to more tests and higher ROI for the marketing team, without burdening the IT organization.
In addition Move.com will leverage Autonomy's expert professional services team, pioneers in online testing since 2001. Move.com will also benefit from Autonomy's cloud offering, which at 31 Petabytes is the largest private cloud in the industry.
"Consumers have come to expect dynamic and relevant experiences on the web," said Rafiq Mohammadi, CEO of Autonomy Promote. "Autonomy Optimost provides the Move Inc. marketing team with a proven technology for delivering compelling content and offers. As a result, Move Inc. can deepen customer loyalty and increase online conversions throughout their network of leading websites."
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 25,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
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