AUTONOMY UNVEILS TECHNOLOGIES TO RADICALLY IMPROVE SOCIAL, MOBILE, AND SEARCH MARKETING PERFORMANCE
New Analytics and Optimization Capabilities Allow Marketers to Better Understand Customer Behavior and Optimize Online Spend and Conversion
Cambridge, UK and SAN FRANCISCO – September 29, 2011 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, announced today new modules designed to help businesses significantly increase the return on their social, mobile and search engine marketing spend. These innovations enable marketers to better understand customer sentiment and optimize key elements of their digital campaigns, such as pay per click spend, natural search engine rankings, and landing page and microsite optimizations, to drive maximum customer acquisition.
The new optimization and analytics capabilities further extend Autonomy Optimost's cloud-based offering. Autonomy Optimost is part of the Autonomy Promote Suite, a comprehensive marketing solution that helps businesses automatically understand and detect customer trends, deliver engaging and optimized content, and dramatically increase online conversions and revenue.
Online marketers spend more than 60% of their budgets on search, and now must address emerging channels like social and mobile. Autonomy gives marketers a differentiated approach, by providing a single platform for online marketing optimization. Marketers can gain insight into a constantly proliferating volume of unstructured customer data, including tweets, blogs, videos, phone calls and web visits, connect the dots and automate and optimize their spend, resulting in the highest rate of conversions for the business.
Autonomy Optimost allows marketers to:
Improve the performance of online advertising campaigns through a new comprehensive bid management and optimization system
Improve natural search rank and optimize pages for higher customer conversion through an IDOL-powered SEO module
Author landing pages, web pages, and microsites quickly and easily without IT involvement
Drive revenue across all customer touchpoints by intelligently testing multiple combinations of content, design, layout, pricing, offers, and recommendations
Track campaign performance with KPIs to measure success from tested page throughout success funnel
Monitor campaign performance with a visually rich marketing dashboard to gain insight into actionable data
Discover under-performing segments that are prime targets for improved marketing revenue optimization
Identify and proactively deliver the most persuasive content for each segment to the visitor in real-time, through automatic segmentation and targeting
"Autonomy is tackling one of the great challenges – and opportunities – in online advertising," said Andrew Joiner, CEO of Autonomy Optimost. "We're helping businesses break free from manual, inefficient online advertising methods, by providing a solution that delivers an automatic, conceptual understanding of all forms of customer data. As a result, businesses can obtain a greater volume of high quality traffic, which leads to more revenue, faster."
"Launching an online advertising campaign is the moment of truth for marketers – they bet significant dollars and resources to reach their target audience and generate an instant response," said Matt Malden, Vice President of Autonomy Promote. "Autonomy Optimost's new innovations give marketers an advantage in ensuring success – based on a conceptual understanding of where and how to place their spend, and the ability to continuously test and improve conversion rates in order to maximize returns."
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 25,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...without making onerous investment in complex IT tools, Boden turned to Autonomy Optimost’s meaning-based revenue optimization solution. Removing pure opinion and guesswork traditionally involved in designing persuasive site pages and processes, Autonomy Optimost helped Boden meet and exceed its customer...
Summary: ...Bikes uses Optimost Campaign first and foremost to manage their growing PPC campaigns across the Google, Yahoo! and Bing search engines. During the initial first three months of their engagement, their clickthrough rate (CTR) doubled and their cost-per-click (CPC) remained constant. As they continued...
Summary: ...The company chose Optimost because it is supported by a proven methodology that allows unlimited combinations of testing content to determine the impact each variable has on conversion. TransUnion Interactive relies on Autonomy Optimost not only for these advanced testing capabilities, but for guidance...
Summary: ...Virgin Mobile Transforms Its Online Business for Speed, Relevancy and Impact with Autonomy - case study. TeamSite makes this insight fully actionable for our business users; they can easily make any needed adjustments to make sure we’re reaching the right customers with the right message in the right...
Summary: ...LexisNexis - Case Study. PROMOTE POWER PROTECT LexisNexis Drives Customer Value through Improved Online Conversions with Autonomy Optimost The Martindale.com and Lawyers.com online properties are the most widely used and trusted resource for buyers of legal services worldwide. Both are produced by the...
Summary: ...ability to find and contact the industrial suppliers with the products and services that they need, ultimately helping to build leads and sales for these suppliers Benefits of Using Autonomy Optimost • A rebuilt website based on Autonomy Optimost findings has helped more than double key conversion metrics...
Summary: ...ideas and proceed based on actual findings.” Take a holistic approach: “It’s not just about the page that closes the deal. By looking at the entire conversion funnel, you can optimize every part of the customer’s visit to exponentially increase your success. Rather than focusing on a single page...
Summary: ...130,000 people, including Joint Ventures across 5 continents with more than 110 sites. It has annual sales of around £13 billion. The company offers a global capability in air, sea, land and space with a world-class prime contracting ability supported by a range of key skills. BAE SYSTEMS designs, manufactures...
Summary: ...all powered by Autonomy’s unique Meaning Based Marketing approach. Delivered both on premise and as software-as-a-service, Autonomy helps businesses deliver more relevant customer experiences and increase conversion rates using advanced analytics, pattern-matching, multivariable testing, and targeting...
Summary: ...Aurasma Wetherspoon- case study. The campaign Wetherspoon, in partnership with Bacardi BrownForman Brands (BBFB) and their Digital Agency Ogilvy Action, decided to take a more engaging route than the traditional voucher, commissioning a national poster campaign in university campuses across the UK called...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...design, layout, pricing, offers, and recommendations • Trac kcampaign performance with KPIs to measure success from tested page throughout success funnel • Monitor campaign performance with a visually rich marketing dashboard to gain insight into actionable data • Discover under-performing segments...
Summary: ...know exactly how to optimize your advertising and marketing budgets. With Autonomy, you can optimize ad spend and improve social, mobile, and search campaigns through advanced PPC bid optimization. You can also leverage optimized SEO keywords to make sure you create content that will lead to the best...
Summary: ...merges results from different search engines into one coherent set Conversation After users perform their queries, IDOL Retina engages the users in different conversation paths to help them disambiguate their result sets. By clustering the results according to concepts and parameters, accessing the users’...
Summary: ...IDOL Eduction Product Brief. <<date>> <<name>> <<nationality>> <<time>> <<relationship>> <<place>> - landing craft is called “Eagle” In this example, IDOL understands that the term “Eagle” doesn’t relate to a bird, but to the landing craft, and that “Neil Armstrong” is the name of an astronaut....
Summary: ...application for the creation of a personalized and engaging customer experience. With a flexible delivery model, LiveSite supports both the automatic rendering and automatic display of dynamic targeted websites such as landing pages, microsites, online communities, and eCommerce sites directly to customers....
Summary: ...Expertise The Expertise Locator Portlet allows users to find people who have been dealing with a specific subject by entering a brief natural language description of the subject. It returns all agents and profiles that match this description together with the names of the users who own the agents or profiles....
Summary: ...Enabling software deduplication across the enterprise with HP Data Protector. The impact of inefficiencies Software deduplication can place a tremendous processing load on the hardware on which it’s hosted. Many software solutions use an inefficient deduplication process that reads each entire data...
Summary: ...Enabling software deduplication across the enterprise with HP Data Protector-Solution brief (U.S. English). The impact of inefciencies The deduplication process can place a tremendous processing load on the hardware on which it’s hosted. Many deduplication technologies use an inefficient process that...
Summary: ...An Agent represents a user’s persistent interests and can be defined or trained either explicitly with a natural language description or Boolean expression. Most powerfully, an Agent can be trained or re-trained by example, simply by being shown a document, video, or verbal conversation that matches...
Summary: ...that develop in real time. Further, data from customer conversations in social media networks or call centers can be mined dynamically for the underlying meaning. As a result, marketers are able to understand customer conversations and behaviors and develop actionable and real-time insights to create...
Summary: ...which is built on Autonomy IDOL to help enterprise organizations analyze customer sentiment, identify emerging issues, and discover topic trends for instantly actionable insights. Key Business Benefits • Offers the largest source of social media data (Twitter, Facebook, YouTube and more) for comprehensive...
Summary: ...Intelligent Universal Search - Autonomy Product Brief. IUS accepts search input in simple, human-friendly forms like sample data and returns results to conceptually related documents ranked by relevance to help people utilize their company’s wealth of knowledge. As a result, IUS increases the speed...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...virtually limitless permutations of copy, offers, layouts, and any other elements, resulting in dramatic increases in conversion rates and online sales. Dec Jan Feb Mar Apr May Global Conversion Rate Conversion Rates: 2-3% 6% 0% Dec Jan Feb Mar Apr May Abandonment Rate Abandonment Rates: 75% 100% 0% 7...
Summary: ...refine how effectively e-commerce sites generate customer visits, conversions and engagement. “You can really gain an understanding of who’s coming to your web site and what they like, dislike and are buying,” Malden says. Those kinds of insights have enabled retail giants Macy’s and Bloomingdale’s...
Summary: ...doesn’t see it, it doesn’t exist. And if the first thing they read doesn’t convince them to read further, they won’t. In fact, in one testing experiment, an Autonomy Optimost client found that just moving copy to the left side of the page led to an increase in conversions by 8.8%. Yet it’s not...
Summary: ...by the amount of information they are asked for. It’s not just a singular decision that is being pondered, but rather a series of minidecisions. Simple layout changes can make a big difference Simple header changes can also make a difference Best Practices: Optimizing Web Forms 3 Copy Words are powerful...
Summary: ...order to drive targeted and relevant customer experiences across all touchpoints. Autonomy Enterprise Speech Analytics 3 Meaning based technology additionally provides valuable, actionable insight into customer needs, market trends, and critical operations, in real-time, that allows the business to maintain...
Summary: ...Records and metadata in records systems outlive the software application and will always outlive the software format and indeed the media format itself. In many cases, records will be migrated many times over the life of the record, lasting 100 years or more. (Think of superannuation records, land title...
Summary: ...integration Data architecture HP Autonomy’s CEM ofers a flexible data model that allows any type of content, including personalized content, to be delivered to a site, commerce platform, microsite, landing page, mobile device, mobile application, or print. The data layer of the system uses Autonomy...
Summary: ...robust web content management platform used to generate, manage, and publish public-facing web content? Content created in a web content management platform for websites, portals, microsites, online campaigns, and blogs all need to be archived and copied into a reputable long-term archival store in a...
Summary: ...can resent a perceived lack of agility, while clients of small firms can begin to question whether their firm has sufficient office resources. With more and more firms deploying client-site extranets, the client may well ask why theirs hasn’t yet—and spend their wait time contemplating a change.
...
Summary: ...partners collaborating on projects. Again, understanding the business and maintaining contact with the ERM project vision is key, however the information gathering phase is a vital chance to spend time with those likely to be affected by the changes, and so understand and document their stories. As there...
Summary: ...Greater efficiency of staff • Reduces the proliferation and duplication of electronic documents (including email) • Better service delivery Page 14 of 23 Some of the tangible benefits that can be calculated include: Reduced Time spent Managing Information It is estimated that on average staff spend...
Summary: ...for customer experience enhancement and cost control. They help centers obtain valuable insights into agent and customer behavior that bolster contact center performance and productivity. Speech tools use a variety of word-detection techniques to drill down into customer conversations, turning voice data...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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