AUTONOMY DELIVERS NEW INNOVATIONS ACROSS MEANING BASED MARKETING PLATFORM
Autonomy Reshapes Marketing Landscape with New Analytics Visualization, Self-Service, and Multichannel Optimization Solutions
Cambridge, UK and SAN FRANCISCO - March 3, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced significant innovations across the company's Meaning Based Marketing platform - allowing businesses to understand, act on, and optimize all forms of information. Based on Autonomy's ability to automatically identify concepts in structured and unstructured information, Autonomy's Meaning Based Marketing platform is uniquely enabled to handle the scale, complexity, and speed required to succeed in the modern era. As a result, marketers are increasingly turning to Autonomy's end-to-end marketing platform as an engine to engage customers, capitalize on emerging opportunities, and drive growth and profits for their businesses.
"As host of CMO CLUB dinners around the world, I hear from Chief Marketing Officers every day about how their job is becoming more and more difficult," said Pete Krainik, Founder, The CMO CLUB. "They are overwhelmed with the exponential growth of new forms of information - especially social networks and video - and how to bring all this data together to move quickly on business opportunities and protect their brand. I'm hearing lots of excitement from club members about Autonomy's Meaning Based Marketing platform for allowing marketers to see what is really happening inside and outside their business, act quickly on the information, and deliver the revenue and customer engagement results they need."
Marketers today enjoy thrilling new opportunities - as well as significant risks. A new world has opened up for marketers - in the form of social media, video, and blogs - however businesses still struggle to identify the useful information amidst the ocean of data generated in these networks every day. Businesses have invested billions in CRM, business intelligence, contact center, demographic, and campaign management systems, but find it challenging to link data between these legacy systems and social networks in order to act on new opportunities or risks to their business. A small amount of chatter about a company's product today can yield a sales bonanza if recognized and acted on quickly, and likewise can turn into a major reputation hit if overlooked and unmanaged.
Autonomy's Meaning Based Marketing platform is built for the next-generation of marketers looking to understand, act on, and optimize all forms of information - linking together internal systems with external data in order to deliver the most compelling and targeted data to customers across every channel. Autonomy has delivered several significant innovations, including new self-service modules, across every part of the company's integrated, comprehensive platform.
Automatically Understand All Forms of Customer Information
At the core of Autonomy's Meaning Based Marketing platform is the Intelligent Data Operating Layer (IDOL) which allows businesses to automatically detect, analyze, and act on concepts, allowing computers to see patterns in information the way people do. This unique technology is based on hundreds of patents and powers a wide range of applications with over 20,000 customers around the world.
Autonomy has delivered a new console, called Explore, which provides marketers with a visualization interface to Autonomy IDOL's deep analytics capabilities. Autonomy Explore provides marketers with the following:
A new analytics visualization console, which connects to every customer touchpoint, including social networks, contact centers, and the web.
Discovers patterns, trends, and sentiment across all channels inside and outside an enterprise.
Includes out of the box widgets for automatically categorizing and understanding market trends and clusters of customers.
Automatically Act on Insights to Win Market Share and Manage Reputation
Autonomy provides the most comprehensive platform for allowing marketers to automatically act on the insight obtained from all customer touchpoints, whenever and wherever interactions take place. This includes information from internal systems, like corporate websites, as well as external sources like social media networks. Autonomy has added significant enhancements to the company's web content management, rich media management, and contact center solutions.
Autonomy Interwoven Web Content Management
Interwoven TeamSite - new dependency management and automatics language detection capabilities to support global web deployments, as well as several surf and edit enhancements such as keyword shortcuts, fixed area layout and in-line editing for unsurpassed usability. The product also includes new desktop tools to allow seamless integration with Microsoft Office.
Interwoven LiveSite - industry-first agnostic content delivery capabilities which allow marketers to dynamically display content to any display environment, including portal, Flash, AJAX, and .NET. The new version of LiveSite also allows marketers to more easily leverage Autonomy's full spectrum of capabilities, including explicit and implicit targeting.
VirageMediaBin - Autonomy's market-leading technology includes new capabilities that automatically tag and classify any image or video, regardless of format or language. This allows marketers to more quickly and easily find the right image through a new rich media interface, allowing them to deliver more accurate, relevant, and brand-consistent content to customers.
Autonomy eTalk Contact Center Solutions
eTalk Qfiniti - provides active "listening" across all customer interactions - including contact center, website, email, in-store, and social media. Autonomy etalk's Qfiniti platform for the contact center provides the most advanced speech analytics of enterprise voice and chat interactions. Autonomy's IDOL platform provides intelligent connectors to all forms of data - including unstructured - to bring back analysis that can be leveraged across an organization.
Automatically Optimize Customer Interactions Across All Customer Touchpoints
Autonomy's Multichannel Optimization solution combines meaning-based technology with Autonomy Optimost's multivariate testing technology to ensure businesses deliver the most compelling combination targeted content to customers across all channels.
Autonomy has added an intuitive self-service console to its Optimost offering, allowing customers to choose between managed service offerings as well as self-service. The new user interface includes a marketing dashboard, as well as a new experiment authoring process.
Now customers can more easily test and optimize content between customer touchpoints. For instance, a marketer managing a potentially damaging product recall can seamlessly test the most effective message and content across the company's contact center, web, and in-store channels.
Optimost Adaptive Targeting provides new analytics capabilities to mine all major types of customer attributes to create customer segments, including context (how the visitor arrives at the Website, e.g. search keyword), geography, time of day, and demographic, behavior, and account profile information. Once customer segments are created, multivariate tests are conducted on an unlimited number of copy ideas, offers, and layouts to determine the best solution for each audience segment.
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds Banking Group, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
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