AUTONOMY DELIVERS NEW INNOVATIONS ACROSS MEANING BASED MARKETING PLATFORM
Autonomy Reshapes Marketing Landscape with New Analytics Visualization, Self-Service, and Multichannel Optimization Solutions
Cambridge, UK and SAN FRANCISCO - March 3, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced significant innovations across the company's Meaning Based Marketing platform - allowing businesses to understand, act on, and optimize all forms of information. Based on Autonomy's ability to automatically identify concepts in structured and unstructured information, Autonomy's Meaning Based Marketing platform is uniquely enabled to handle the scale, complexity, and speed required to succeed in the modern era. As a result, marketers are increasingly turning to Autonomy's end-to-end marketing platform as an engine to engage customers, capitalize on emerging opportunities, and drive growth and profits for their businesses.
"As host of CMO CLUB dinners around the world, I hear from Chief Marketing Officers every day about how their job is becoming more and more difficult," said Pete Krainik, Founder, The CMO CLUB. "They are overwhelmed with the exponential growth of new forms of information - especially social networks and video - and how to bring all this data together to move quickly on business opportunities and protect their brand. I'm hearing lots of excitement from club members about Autonomy's Meaning Based Marketing platform for allowing marketers to see what is really happening inside and outside their business, act quickly on the information, and deliver the revenue and customer engagement results they need."
Marketers today enjoy thrilling new opportunities - as well as significant risks. A new world has opened up for marketers - in the form of social media, video, and blogs - however businesses still struggle to identify the useful information amidst the ocean of data generated in these networks every day. Businesses have invested billions in CRM, business intelligence, contact center, demographic, and campaign management systems, but find it challenging to link data between these legacy systems and social networks in order to act on new opportunities or risks to their business. A small amount of chatter about a company's product today can yield a sales bonanza if recognized and acted on quickly, and likewise can turn into a major reputation hit if overlooked and unmanaged.
Autonomy's Meaning Based Marketing platform is built for the next-generation of marketers looking to understand, act on, and optimize all forms of information - linking together internal systems with external data in order to deliver the most compelling and targeted data to customers across every channel. Autonomy has delivered several significant innovations, including new self-service modules, across every part of the company's integrated, comprehensive platform.
Automatically Understand All Forms of Customer Information
At the core of Autonomy's Meaning Based Marketing platform is the Intelligent Data Operating Layer (IDOL) which allows businesses to automatically detect, analyze, and act on concepts, allowing computers to see patterns in information the way people do. This unique technology is based on hundreds of patents and powers a wide range of applications with over 20,000 customers around the world.
Autonomy has delivered a new console, called Explore, which provides marketers with a visualization interface to Autonomy IDOL's deep analytics capabilities. Autonomy Explore provides marketers with the following:
A new analytics visualization console, which connects to every customer touchpoint, including social networks, contact centers, and the web.
Discovers patterns, trends, and sentiment across all channels inside and outside an enterprise.
Includes out of the box widgets for automatically categorizing and understanding market trends and clusters of customers.
Automatically Act on Insights to Win Market Share and Manage Reputation
Autonomy provides the most comprehensive platform for allowing marketers to automatically act on the insight obtained from all customer touchpoints, whenever and wherever interactions take place. This includes information from internal systems, like corporate websites, as well as external sources like social media networks. Autonomy has added significant enhancements to the company's web content management, rich media management, and contact center solutions.
Autonomy Interwoven Web Content Management
Interwoven TeamSite - new dependency management and automatics language detection capabilities to support global web deployments, as well as several surf and edit enhancements such as keyword shortcuts, fixed area layout and in-line editing for unsurpassed usability. The product also includes new desktop tools to allow seamless integration with Microsoft Office.
Interwoven LiveSite - industry-first agnostic content delivery capabilities which allow marketers to dynamically display content to any display environment, including portal, Flash, AJAX, and .NET. The new version of LiveSite also allows marketers to more easily leverage Autonomy's full spectrum of capabilities, including explicit and implicit targeting.
VirageMediaBin - Autonomy's market-leading technology includes new capabilities that automatically tag and classify any image or video, regardless of format or language. This allows marketers to more quickly and easily find the right image through a new rich media interface, allowing them to deliver more accurate, relevant, and brand-consistent content to customers.
Autonomy eTalk Contact Center Solutions
eTalk Qfiniti - provides active "listening" across all customer interactions - including contact center, website, email, in-store, and social media. Autonomy etalk's Qfiniti platform for the contact center provides the most advanced speech analytics of enterprise voice and chat interactions. Autonomy's IDOL platform provides intelligent connectors to all forms of data - including unstructured - to bring back analysis that can be leveraged across an organization.
Automatically Optimize Customer Interactions Across All Customer Touchpoints
Autonomy's Multichannel Optimization solution combines meaning-based technology with Autonomy Optimost's multivariate testing technology to ensure businesses deliver the most compelling combination targeted content to customers across all channels.
Autonomy has added an intuitive self-service console to its Optimost offering, allowing customers to choose between managed service offerings as well as self-service. The new user interface includes a marketing dashboard, as well as a new experiment authoring process.
Now customers can more easily test and optimize content between customer touchpoints. For instance, a marketer managing a potentially damaging product recall can seamlessly test the most effective message and content across the company's contact center, web, and in-store channels.
Optimost Adaptive Targeting provides new analytics capabilities to mine all major types of customer attributes to create customer segments, including context (how the visitor arrives at the Website, e.g. search keyword), geography, time of day, and demographic, behavior, and account profile information. Once customer segments are created, multivariate tests are conducted on an unlimited number of copy ideas, offers, and layouts to determine the best solution for each audience segment.
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds Banking Group, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...overcome the limitations posed by its content management system, which left editors and business users dependent on IT assistance even for minor changes—a highly inefficient way of managing large volumes of constantly changing material. “Viewers would tune into watch ‘Big Brother,’ only to see...
Summary: ...all powered by Autonomy’s unique Meaning Based Marketing approach. Delivered both on premise and as software-as-a-service, Autonomy helps businesses deliver more relevant customer experiences and increase conversion rates using advanced analytics, pattern-matching, multivariable testing, and targeting...
Summary: ...security, environmental protection, and civil-military cooperation. Underneath these, thousands more pages are published locally by geographically dispersed workgroups. Throughout all layers of the EUROCONTROL website, TeamSite templates provide the seamless brand identity, layout and user experience...
Summary: ...Nikon - Case Study. Autonomy Interwoven TeamSite, the market-leading solution for content authoring, site design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site...
Summary: ...and their applications can be managed and leveraged more effectively, improving the impact of the online channel • Targeted content and customer extranets have dramatically increased self-service usage and customer engagement • More agile web content authoring and publishing supports search engine...
Summary: ...an international reputation for outstanding teaching and research excellence. It currently has nearly 46,000 students and staff of approximately 6,000. Industry Education Challenges • Websites provided information that was sometimes inaccurate and out-of-date • Branding, information, and institutional...
Summary: ...Knowledge Centre” in November 2009, in conjunction with Autonomy’s Professional Services team. Case Study “A sound information management strategy is fundamental to the modern law firm. We clearly see Autonomy’s IDOL platform at the heart of our long term search, knowledge, document, email and...
Summary: ...workflows made it fast and easy for non-technical users to create dynamic web pages, personalize presentations, manage internal content, and engage with internal and external business users to meet the needs of a broad range of content initiatives. Accelerated Delivery, Less Costly Updates By standardizing...
Summary: ...Avaya - Case Study. Autonomy’s Marketing Asset Management solution provided the backbone of the company’s new multi-channel publishing strategy—enabling the contribution, management and delivery of content across the full spectrum of Avaya’s business environment. Consolidating its many extranets...
Summary: ...law firm. With over 2,400 lawyers in 28 key business centres around the world, Freshfields represents national and multinational corporations, financial institutions and governments. The Need In the early 2000s—with information inside its business growing fast—Freshfields faced the same challenge...
Summary: ...mission to help people discover, enjoy, and understand the world’s diverse artistic heritage. Says Bedard, “We’re getting terrifically high traffic on our website, which in turn helps bring people into the museum.
...
Summary: ...Using IDOL K2, we’re able to segregate messages, thereby controlling who sees them and maintaining need-to-know policies.” The Benefits The Telos AMHS solution, powered by IDOL K2, delivers compelling benefits for endusers at organizations such as combatant commands, other key Department of Defense...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Optimost - Product Overview. PROMOTE POWER PROTECT Autonomy Optimost A Multichannel Marketing Suite to Attract and Convert Customers Customers are changing. They are more savvy and connected and their unfettered access to information makes them in full control. However, marketers’ charters...
Summary: ...Explore Brand Reputation Management. Use cutting-edge technologies to anticipate the impact of individual interactions (and their echoes) on the brand’s reputation. Cross Channel Optimization. Identify which customers should be moved to self-service versus agent-assisted service based on certain situations....
Summary: ...training all delivered and synchronized with call recordings • Multichannel architecture drives agent improvement across all communication channels • Desktop triggers • Integration with Autonomy Interaction Control Element (ICE) for application and field-based triggering Multichannel Engagement...
Summary: ...speeds the delivery of rich media content so that internal departments and external partners can get what they need now. Marketers can speed time to market for marketing campaigns, product launches, and other top marketing initiatives for all multichannel outputs. This ultimately accelerates the sales...
Summary: ...sites • Policy-based monitoring of social media content from employees logged in through company networks, as well as identify discussion from users operating outside company networks • Conceptual search of all aggregated content with advanced analytics such as clustering and visualization tools • Compliant...
Summary: ...social media content, and third- party applications, to be manually or automatically targeted to visitors across any channel • Comprehensive navigation: Supports the entire spectrum of navigation requirements, including manually-generated site maps, targeted navigation based on segment, and directed...
Summary: ...Autonomy Enterprise Archive Solution. Proactively managing corporate information with EAS minimizes the risk of legal fines and penalties as well as the lasting damage to corporate brand equity that can result from litigation Autonomy EAS Investigator Autonomy’s advanced analytics enables researchers...
Summary: ...Autonomy IDOL 10. We are at an historic moment when it is the “I” in 'Information Technology' that is changing. Autonomy provides solutions that understand the full spectrum of enterprise information, both human and structured, as well as the relationships that exist within it. By enabling computers...
Summary: ...Autonomy Business Console Product Brief. Parametric Index Console Business users can create and modify the attributes and categories of a Parametric Index through an easy-to-use wizard inside the Autonomy Business Console. This allows them to enhance the directed navigation feature on their sites. Product...
Summary: ...transformed into streamlined, lock-tight, compliant and auditable processes. Chaining legal departments and law firms – The pressure on legal departments to slash costs while reducing risks has spawned the concept of legal chaining, facilitating greater integration between inside and outside counsel...
Summary: ...first solution that enables organizations to proactively manage, search for, identify and preserve relevant SMS content both inside and outside the firewall. Autonomy’s unique Meaning Based Computing platform, powered by the Intelligent Data Operating Layer (IDOL), enables organizations to take advantage...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...communications vendors alike can ensure their users are delivered the most relevant and targeted information wherever and whenever • IDOL Answer – an IDOL module to automate the process of responding to customer queries • Autonomy Business Console – through which site administrators, product managers...
Summary: ...indexed by a search engine. With both toolsets, there are no guardrails inside the data sets that may restrict what users see or how they see it. Visual analysis tools enable users to apply filters dynamically so they update all objects on the screen instantaneously, making it easy to see correlations...
Summary: ...virtually limitless permutations of copy, offers, layouts, and any other elements, resulting in dramatic increases in conversion rates and online sales. Whether new to online testing or in need of a sophisticated solution capable of handling a large set of complex business requirements, marketers see...
Summary: ...with the enactment of the Dodd-Frank Wall Street Reform and Consumer Protection Act. In the UK, the Financial Services Authority’s COBS 11.8 presents guidelines for the capture and management of recorded communications. Meanwhile, the Foreign Corrupt Practices Act (FCPA) creates compliance challenges...
Summary: ...of this report may be reproduced or stored in any form without prior written permission Visualization of detailed demographic data to spot trends and correlations: Understanding and analyzing demographic data such as age, income, and home ownership status of millions of individual users cannot always...
Summary: ...County DMH. “We didn’t want to have to rely on an outside vendor for modifications, such as producing custom reports. And we needed a system that would be able to keep up with our volumes and produce near instantaneous reports even from afar. Also, since services are delivered at many sites, and clients...
Summary: ...for a Class A misdemeanor for making a false statement in a governmental matter, that this return, including any accompanying schedules and statements, has been examined by me and to the best of my knowledge and belief is a true, correct, and complete return. Privacy Act - see inside front cover of booklet....
Summary: ...3 Provide Instructions 3 About Autonomy 4 Powerful Strategies for Optimizing Web Copy 1 Words are powerful tools in marketing. They can be used to persuade people’s beliefs, engage large audiences, and compel readers to act. On the Internet, words engage and create interactions with the reader. And...
Summary: ...to protect it from being saved, copied, and distributed to unauthorized persons. Even files that are used for benign business purposes in email, chat, memory sticks, and laptops can very quickly get outside the business and damage the integrity of the company brand, particularly if unencrypted. Organizations...
Summary: ...ineffective at deterring data thieves inside the organization. The most devious thieves purposefully infiltrate an organization as call center operators or business auditors and, once given continual access to sensitive customer information, use stealth tactics to transmit information outside of the organization....
Summary: ...procedures, preventing further confusion and waste. Brenda Bilous is a paralegal who manages one of DuPont’s large case families. Her team includes inside counsel and outside counsel from numerous different law firms. “Prior to The Edge, I was the team member who everyone turned to for any and every...
Summary: ...of the Customer 1 Executive Summary Customers interact with your brand in many ways through many disparate channels. For example, they interact directly via the website or mobile apps, they call into the contact center, and visit retail locations. They also interact with your brand indirectly by engaging...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
