AUTONOMY DELIVERS NEW INNOVATIONS ACROSS MEANING BASED MARKETING PLATFORM
Autonomy Reshapes Marketing Landscape with New Analytics Visualization, Self-Service, and Multichannel Optimization Solutions
Cambridge, UK and SAN FRANCISCO - March 3, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced significant innovations across the company's Meaning Based Marketing platform - allowing businesses to understand, act on, and optimize all forms of information. Based on Autonomy's ability to automatically identify concepts in structured and unstructured information, Autonomy's Meaning Based Marketing platform is uniquely enabled to handle the scale, complexity, and speed required to succeed in the modern era. As a result, marketers are increasingly turning to Autonomy's end-to-end marketing platform as an engine to engage customers, capitalize on emerging opportunities, and drive growth and profits for their businesses.
"As host of CMO CLUB dinners around the world, I hear from Chief Marketing Officers every day about how their job is becoming more and more difficult," said Pete Krainik, Founder, The CMO CLUB. "They are overwhelmed with the exponential growth of new forms of information - especially social networks and video - and how to bring all this data together to move quickly on business opportunities and protect their brand. I'm hearing lots of excitement from club members about Autonomy's Meaning Based Marketing platform for allowing marketers to see what is really happening inside and outside their business, act quickly on the information, and deliver the revenue and customer engagement results they need."
Marketers today enjoy thrilling new opportunities - as well as significant risks. A new world has opened up for marketers - in the form of social media, video, and blogs - however businesses still struggle to identify the useful information amidst the ocean of data generated in these networks every day. Businesses have invested billions in CRM, business intelligence, contact center, demographic, and campaign management systems, but find it challenging to link data between these legacy systems and social networks in order to act on new opportunities or risks to their business. A small amount of chatter about a company's product today can yield a sales bonanza if recognized and acted on quickly, and likewise can turn into a major reputation hit if overlooked and unmanaged.
Autonomy's Meaning Based Marketing platform is built for the next-generation of marketers looking to understand, act on, and optimize all forms of information - linking together internal systems with external data in order to deliver the most compelling and targeted data to customers across every channel. Autonomy has delivered several significant innovations, including new self-service modules, across every part of the company's integrated, comprehensive platform.
Automatically Understand All Forms of Customer Information
At the core of Autonomy's Meaning Based Marketing platform is the Intelligent Data Operating Layer (IDOL) which allows businesses to automatically detect, analyze, and act on concepts, allowing computers to see patterns in information the way people do. This unique technology is based on hundreds of patents and powers a wide range of applications with over 20,000 customers around the world.
Autonomy has delivered a new console, called Explore, which provides marketers with a visualization interface to Autonomy IDOL's deep analytics capabilities. Autonomy Explore provides marketers with the following:
A new analytics visualization console, which connects to every customer touchpoint, including social networks, contact centers, and the web.
Discovers patterns, trends, and sentiment across all channels inside and outside an enterprise.
Includes out of the box widgets for automatically categorizing and understanding market trends and clusters of customers.
Automatically Act on Insights to Win Market Share and Manage Reputation
Autonomy provides the most comprehensive platform for allowing marketers to automatically act on the insight obtained from all customer touchpoints, whenever and wherever interactions take place. This includes information from internal systems, like corporate websites, as well as external sources like social media networks. Autonomy has added significant enhancements to the company's web content management, rich media management, and contact center solutions.
Autonomy Interwoven Web Content Management
Interwoven TeamSite - new dependency management and automatics language detection capabilities to support global web deployments, as well as several surf and edit enhancements such as keyword shortcuts, fixed area layout and in-line editing for unsurpassed usability. The product also includes new desktop tools to allow seamless integration with Microsoft Office.
Interwoven LiveSite - industry-first agnostic content delivery capabilities which allow marketers to dynamically display content to any display environment, including portal, Flash, AJAX, and .NET. The new version of LiveSite also allows marketers to more easily leverage Autonomy's full spectrum of capabilities, including explicit and implicit targeting.
VirageMediaBin - Autonomy's market-leading technology includes new capabilities that automatically tag and classify any image or video, regardless of format or language. This allows marketers to more quickly and easily find the right image through a new rich media interface, allowing them to deliver more accurate, relevant, and brand-consistent content to customers.
Autonomy eTalk Contact Center Solutions
eTalk Qfiniti - provides active "listening" across all customer interactions - including contact center, website, email, in-store, and social media. Autonomy etalk's Qfiniti platform for the contact center provides the most advanced speech analytics of enterprise voice and chat interactions. Autonomy's IDOL platform provides intelligent connectors to all forms of data - including unstructured - to bring back analysis that can be leveraged across an organization.
Automatically Optimize Customer Interactions Across All Customer Touchpoints
Autonomy's Multichannel Optimization solution combines meaning-based technology with Autonomy Optimost's multivariate testing technology to ensure businesses deliver the most compelling combination targeted content to customers across all channels.
Autonomy has added an intuitive self-service console to its Optimost offering, allowing customers to choose between managed service offerings as well as self-service. The new user interface includes a marketing dashboard, as well as a new experiment authoring process.
Now customers can more easily test and optimize content between customer touchpoints. For instance, a marketer managing a potentially damaging product recall can seamlessly test the most effective message and content across the company's contact center, web, and in-store channels.
Optimost Adaptive Targeting provides new analytics capabilities to mine all major types of customer attributes to create customer segments, including context (how the visitor arrives at the Website, e.g. search keyword), geography, time of day, and demographic, behavior, and account profile information. Once customer segments are created, multivariate tests are conducted on an unlimited number of copy ideas, offers, and layouts to determine the best solution for each audience segment.
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. IDC recently recognized Autonomy as having the largest market share and fastest growth in the worldwide search and discovery market. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds Banking Group, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...Autonomy Optimost - Roku case study. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical...
Summary: ...the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our fagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right...
Summary: ...therefore reduce online marketing costs for Money2India, an ICICI service that facilitates the transfer of money from any international bank into any bank in India. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject The Money2India landing page, used...
Summary: ...revenues of $94.24 billion. Interwoven Optimost provides complete, managed Website optimization solution, from test planning and design through implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Interwoven Optimost helps create a compelling,...
Summary: ...in order to solve their communication and brand challenges, Avaya’s marketing and IT teams had to work together on standardizing their technology platforms. Interwoven’s Marketing Asset Management solution provided the backbone of the company’s new multi-channel publishing strategy—enabling the...
Summary: ...Chief Technology Officer, says Cardiff contributed compelling employee productivity gains to the restaurant company. “TeleForm has simplified the jobs for employees across multiple departments who need to act on critical business documents,” he says.
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Summary: ...with additional information within the same interface, including more detailed engineering information on the products you use, beyond the standard content others see. If there’s a product we make only for you, only your company will see it.
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Summary: ...companies, Rogers operates a large call center network that handles thousands of calls each day. Recently, Rogers sought a way to control the escalating costs of operating these centers, while at the same time increase customer satisfaction. “We have a massive network of call centers that consume on...
Summary: ...information access. On the left hand side of the search results interface on www.thenewsmarket.com, users see links to categories organized by Beats, Source and Smart Tags. IDOL’s automatic clustering capability identifies meaningful themes or trends inside the search results to dynamically generate...
Summary: ...PC and video games GAME had a very successful website. However, a significant proportion of visitors were failing to complete orders. GAME wanted to convert more of these visitors into paying customers. “Essentially we wanted to see if we could achieve a revenue uplift through altering areas of the...
Summary: ...Sales and marketing • Customer satisfaction • Employee retention • Compliance • Coaching and training The Solution In 2006 Garlands installed Qfiniti Explore from Autonomy etalk, an interaction analytics technology solution that automates the understanding of speech from recorded customer-agent...
Summary: ...Growth through Website Optimization with Autonomy Optimost Autonomy Optimost provides complete, managed multivariable testing services, from test planning and design through implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Autonomy...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Interwoven - Multichannel Optimization Product Brief. • Intelligent “listening” across all customer interactions – contact center, website, storefront and word of mouth • Testing across all formats of customer interactions – call scripts, web content, email, video • Delivery of...
Summary: ...for understanding the meaning behind, and Autonomy Interwoven TeamSite® immediately taking action on, all forms of information. Businesses can take customer interactions from multiple touchpoints such as chat, contact center, website, email, and mobile to understand customers’ interests and intent...
Summary: ...WCM platform with sophisticated capabilities for creating, deploying and optimizing multiple, dynamic websites. Business users and site designers use SitePublisher’s What You See Is What You Get (WYSIWIG) editing interface to easily create and manage web content. TeamSite SitePublisher’s reusable,...
Summary: ...generated content, including video and audio, across the entire web and in traditional media • Automatically extracts meaning and concepts from the social networks by leveraging IDOL, the market-leading information access platform that forms an understanding of content • Detects emerging trends that...
Summary: ...and offers by und-er standing the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy...
Summary: ...pattern clustering, automatic query guidance, and visualizations for social networks and message tracers. Unlike other approaches, Autonomy early case assessment analytics are provided without having to export and re-process archived information. Delivered in a highly secure interface, with fully audited...
Summary: ...automatic categorization, summarization, concept clouds, dynamic content associations, content hyperlinking and business process and workflow optimization. Assets now can be viewed in context with other content under management, both within the extended enterprise, across social networks, and across an...
Summary: ...behavior, and demographics is growing by the day. To keep up, marketers now seek to aut- o mate the intensive process of generating highly granular segments, based on a deep understanding of customer interests, common characteristics, and affinities. To monetize these groups and act on this new level...
Summary: ...behavior, and demographics is growing by the day. To keep up, marketers now seek to aut- o mate the intensive process of generating highly granular segments, based on a deep understanding of customer interests, common characteristics, and affinities. To monetize these groups and act on this new level...
Summary: ...having to toggle between systems. With the ability to drag-and-drop analytics tags on pages, automatically pass customer information between systems, access Web analytics reports, and view link data with a heat map overlay within TeamSite’s interface, you can easily make changes at the moment you see...
Summary: ...Language-neutral understanding of content, products and customer interactions Autonomy Merchandising and Recommendation technology can be utilized across channels including websites, contact centers or retail store locations. Recommendations can be automatically displayed using product graphics or hyperlinks...
Summary: ...channels, marketers at Ajuba Mobile have insight into customers that have not visited the site previously nor flled out profle info-r mation, but did interact with other support channels. This means a visitor who inquired about an upgrade plan during a phone c-on versation with customer support, can receive...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...query guidance, and visualizations for social networks and message tracers. Unlike other approaches, EAS Investigator’s early case assessment analytics are provided without having to export and re-process archived information. Delivered in a highly secure interface with fully audited validation processes,...
Summary: ...with unstructured content such as product description, allows users to search and find products quickly and easily. Automatic clustering of communications visualized through the Spectograph pane 2D Cluster Map 3D Cluster Map Automatic clustering of breaking news and hot news Autonomy Systems Ltd. 9. Eduction...
Summary: ...across unrelated file formats. Such an approach not only enables market-leading retrieval and content management operations (in terms of both accuracy and speed), but offers advanced functionalities such as automatic hyperlinking to similar content and personalization, as well as tools for collaboration...
Summary: ...search Configurable aggregation of SharePoint Server stored documents, including from multiple SharePoint servers in parallel Unique mapped security model does not need to send any requests across the network to SharePoint when building up a results list File filtering, transformation and rendering support...
Summary: ...information, through automation across all digital domains. Autonomy’s range of Portlets will: Technical Brief Portlets Autonomy provides the following Portlets: • Agents • Community • Profile • Expertise • Similar People • Retrieval • Channels Agents Autonomy’s Agent Portlet allows...
Summary: ...Quickr Fetch Autonomy Lotus Quickr fetch enables organizations to leverage their existing collaboration environment within IBM® Lotus® Quickr™ software, helping users to share content, collaborate and improve efficiency online within working groups and teams, whether inside or outside of the firewall....
Summary: ...to be alerted to user-defined circumstances. ?Allows set-up of an alert triggered when a specified statistic’s value falls outside a user-defined range or when the service doesn’t respond ?Alerts can be automatically sent as emails, or added to one of a service’s log files ?Configuration of a periodic...
Summary: ...layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Aggregate data from local or remote Stellent Content Servers • Import module built-in (see Import Module Technical Brief). • Stellent Fetch behaves as a standard Autonomy...
Summary: ...HTML & XML • Extract binary document types stored in database blobs • Deliver content back from ODBC over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Aggregate data from local or remote ODBC Databases...
Summary: ...module built-in (see Import Module Technical Brief). • eGain Fetch behaves as a standard Autonomy Service and can be used in conjunction with DiSH. Features This means that when a document originating from an eGain data repository is returned as a link, clicking on the link will automatically pass control...
Summary: ...HTML & XML • Extract binary document types stored in database blobs • Deliver content back from Oracle over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Retrieve data from local or remote Oracle...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Multichannel Customer Interaction Solution Autonomy combines Multichannel Customer Interaction Analytics and Meaning Based Marketing to provide the industry’s most functionality-rich and powerful solutions for multichannel interaction analysis, content creation and site management, multivariable...
Summary: ...By integrating best-of-breed Web Content Management (WCM), Rich Media Management, Website Optimization, and Contact Center solutions (all powered by IDOL and Meaning Based Computing), Autonomy now provides a complete solution for a new generation of meaning-based, multichannel marketing and customer interactions....
Summary: ...trends, businesses can leverage contact center insight to optimize self-service channels and website information while narrowing the volume and scope of calls made into the contact center. By automatically searching for material based on the topics discussed in an interaction, speech analytics further...
Summary: ...data, and automatically suggests web layouts, navigation, product recommendations, and other features that the current visitor may find compelling. Only Autonomy Interwoven provides a complete Web Content Management (WCM) platform with robust search and advanced analytics to best target content.
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Summary: ...To understand the issues that affect customer perceptions, companies need tools that monitor and analyze customer interactions with the business. Autonomy etalk’s multi-channel interaction analysis solution, Qfiniti Explore, extends across multiple customer channels – phone, email, and chat – to...
Summary: ...7 Autonomy Speech Analytics Multi-Channel Interaction Analysis In addition to speech information, Meaning Based Computing can be applied to other electronic forms of communication such as chat and email. Chat and email interactions are ingested into IDOL and are analyzed and searched in the same manner...
Summary: ...have relied on customer support websites, online banking centers and other self-service channels to defray the rising costs of call centers. While this was an effective strategy, many companies are now realizing that there is a much greater opportunity—a growth opportunity. For interactive marketers,...
Summary: ...and group marketing teams can react quickly to changing usage patterns and provide highly targeted results to end users without scripting • Autonomy etalk Intelligent Contact Center – a unified, scalable and centrally managed enterprise platform for multi-channel interaction analysis, real-time agent...
Summary: ...approved content to support multi-channel marketing programs. Additional best-of-breed content management technologies can also be deployed to evolve the platform into a highly effcient, multi-channel engine that encompasses the complete spectrum of Marketing Asset Management requirements. Targeting & Engagement...
Summary: ...n Connect with visitors through social media and other applications to deliver a truly interactive dialogue online n Control branding and messaging across multiple channels to ensure a consistent customer experience n Satisfy global customers with tailored, localized content n Integrate with Web analytics...
Summary: ...significantly cut down the review cycles with keyword, concept search, pattern clustering, query guidance, and visualizations for social networks and message tracers. Unlike other approaches, our early case assessment analytics are provided without having to export and re-process archived information....
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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