AUTONOMY INTERWOVEN FIRST TO DELIVER INTEGRATED WEB CONTENT MANAGEMENT, SEARCH, OPTIMIZATION, AND RICH MEDIA ON A SINGLE PLATFORM
Hundreds of Customers Now Leveraging Modern Web Capabilities of TeamSite, LiveSite, and Virage MediaBin 7.1
Cambridge, UK and SAN FRANCISCO - March 3, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced significant enhancements to the company's flagship line of web content management (WCM) platform. Powered by Autonomy's Intelligent Data Operating Layer (IDOL), Autonomy Interwoven TeamSite, LiveSite, and Virage MediaBin include new capabilities designed to enable a modern, next-generation web experience. To date, hundreds of customers worldwide - including American Medical Association, Arkema, BNP Paribas, Fidelity International, and Loma Linda University Medical Center - are leveraging the new release of TeamSite, LiveSite, and Virage MediaBin to deliver an intelligent and engaging global web presence.
"Autonomy Interwoven's web content management platform plays a vital role in allowing us to provide a contextually rich and engaging customer experience," said Nick Abruzzo, Vice President of Interactive Marketing at American Medical Association. "We are leveraging Autonomy Interwoven's WCM solution and IDOL site search engine to create a world-class web presence. The web solution was chosen by IT and marketing because of its ability to meet our needs today - and for years to come."
Autonomy Interwoven - the Platform for the Modern Web
Autonomy Interwoven's web content management platform contains all the elements required to deliver a modern, next-generation web experience, including new capabilities to support global deployments, leverage rich media, and deliver highly targeted and optimized content. The new platform includes the following innovations:
Rapidly Rollout a Global Web Presence
Global Web Presence - the new version of TeamSite provides dependency management, automatic language detection, and clustering of conceptually related content. This means new content will always be accurately and consistently represented in each region.
Allow Marketers to Create Websites Faster - the new WCM platform provides marketers with new surf-and-edit capabilities like keyword shortcuts, fixed area layout and in-line editing for unsurpassed usability. Additionally, the platform provides seamless integration with Microsoft Office, such as Outlook for task-based approval and alerts.
Streamlined Installation - the platform also provides streamlined installation and administration capabilities through a consolidated administration console.
Automatically Deliver Targeted, Dynamic Content to Any Channel
Agnostic Dynamic Content Delivery - LiveSite delivers industry-first agnostic content delivery capabilities which allow marketers to dynamically display content to any display environment, including portal, Flash, AJAX, and .NET. This is a huge benefit to today's global organizations, which manage distributed IT environments, and struggle to deliver relevant, dynamic content to portals, ecommerce sites, and mobile applications.
Dynamic Targeting - the platform provides the full spectrum of implicit and explicit targeting capabilities across all channels, including web, contact center, and social media. Unlike other marketing technologies, Autonomy automatically tags and forms a conceptual understanding of all content, inside and outside a corporation. This underlying capability allows businesses to instantly deliver more relevant, targeted content to customers.
Integrated Ecommerce - the WCM platform provides out-of-the box capabilities for intelligent recommendations, directed navigation, merchandising, and advanced search marketing.
Integrated WCM and Optimization - Autonomy Interwoven is the only platform that combines WCM and Multivariate Testing in a single interface. Announced in Q2 of 2009, this combination allows marketers to quickly make adjustments that lead to proven increases in online conversions.
Create a Visually Stunning Web Presence
Intelligent Use of Rich Media Content - the platform leverages Autonomy Virage MediaBin rich media analytics to obtain a conceptual understanding of all images or videos, regardless of format or language. The system automatically tags all content and presents digital assets through a new rich media interface, allowing marketers and agency partners to more quickly and easily find and present the right image, every time.
Ease-of-Use Enhancements - Virage MediaBin also includes a new lightweight, browser-based graphics file editor that allows marketers to edit, resize, crop, and adjust brightness and color of logos and other images directly on a web page.
Benefit from a Powerful, Meaning-Based Architecture
Autonomy Interwoven is the industry's only marketing platform that combines a meaning-based architecture - based on IDOL - with world-class web content solutions. As a result, Autonomy Interwoven is uniquely positioned to deliver a comprehensive marketing platform that enables businesses to automatically gain insight on all forms of information, act on new opportunities as they emerge, and continually optimize these interactions to maximize results.
With IDOL as the underlying architecture, customers benefit from world-class reliability, scalability, and high-performance, capable of evolving as their IT environment and overall web presence becomes more complex.
"As the global economy shifts towards an upturn, marketers have a tremendous opportunity to deepen customer engagement to drive their business," said Rafiq Mohammadi, CEO of Autonomy Interwoven. "Autonomy Interwoven is the only company that provides a platform to allow businesses to truly understand their customers, act on these insights, and continually optimize their web presence to maximize results. We are very pleased with the positive market adoption of TeamSite, LiveSite, and Virage MediaBin 7.1, and look forward to working with our customers as they deliver world-class, modern web experiences."
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site visitors; and Autonomy Virage MediaBin, the only meaningbased rich media management platform to automatically...
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This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
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