AUTONOMY INTERWOVEN HELPS NIKON EUROPE GROW STRATEGIC ONLINE PRESENCE AND BOOST BRAND CONSISTENCY
Imaging Giant Revolutionizes Web Content Management with Meaning Based Marketing
Cambridge, UK and SAN FRANCISCO - February 24, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Nikon Europe, a world-leading provider of optics and imaging and a division of Nikon Corporation, which boasts over 23,000 employees worldwide, has embraced Autonomy Interwoven's next-generation Meaning Based Marketing (MBM) technology to grow its strategic online presence and enhance its brand awareness. The Autonomy Interwoven Web Content Management (WCM) solution brings meaning to content, allowing people and processes to meet both marketing and IT requirements. Nikon marketing experts can now easily and cost-effectively create and dynamically deliver highly-targeted, consistent and engaging experiences across the entire online channel. Autonomy's MBM technology was selected after a competitive procurement process owing to its unique conceptual capabilities, scalability, format and language independence. The platform currently spans 35 national sites operating in 33 countries and 26 languages.
Nikon's MBM platform combines the powerful features of three Autonomy Interwoven award-winning products: Autonomy Interwoven TeamSite, the market-leading solution for content authoring, site design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site visitors; and Autonomy Virage MediaBin, the only meaning-based rich media management platform to automatically index, analyze and retrieve images, videos and other rich media assets. Marketers can now administer all marketing initiatives, from launching a marketing campaign to up-selling customers, from a single interface. They can build and roll out landing pages, microsites and entire websites, test and create targeted content for different visitors, update and publish content within minutes and manage content centrally to ensure consistent branding across all marketing efforts.
"Our global penetration and impressive growth have presented Nikon with a formidable challenge: how to boost collaboration and improve efficiency while ensuring brand consistency across a comprehensive range of geographical locations and languages," said David Ward, EMEA Marketing Systems Manager at Nikon Corporation. "Autonomy has provided us with a best-of-breed, end-to-end solution that allows us to control and secure the way our brand is utilized by our National Sales Organizations, whether in a product release or on one of our microsites. The objective has been to give our hard-pressed local staff time to focus on analysis, creative promotions and customer contact whilst maintaining consistency of message and presentation."
"The solution has been to apply the principles of mass-production manufacturing to create a streamlined, automated and secure method to deliver universal content to all of our national sites," elaborated Ward. "The result follows our company's commitment to trustworthiness and creativity towards our customers, staff and investors."
"Autonomy's MBM technology has delivered the remarkable feat of standardizing centralized content whilst democratizing local content creation. As a Japanese company, we believe in balance and harmony - in the Web Content Management space that is exactly what TeamSite has offered," continued Ward. "Feedback has been extremely positive and we are looking to roll-out the Autonomy Interwoven platform at a global level."
"As the number of consumer channels multiplies and the volume of customer data explodes, the marketing industry has experienced a momentous shift in the way it operates," said James Murray, vice president, Autonomy Interwoven, EMEA. "In order to stay ahead of the crowd, marketers must be able to tap into the crucial insights and business opportunities that the wealth of available customer information presents. Autonomy Interwoven provides the most advanced and comprehensive platform to meet these objectives. Boasting unique conceptual understanding, MBM has allowed Nikon Europe to understand, process and act on customer trends and patterns in data automatically and in real-time, and thus boost its online performance."
The ability to understand and leverage the meaning in data, whether structured or unstructured, has enabled Nikon Europe to:
Author product launches centrally - product releases are created in English in Japan, translated into 26 languages and returned to each Nikon country domain site in a consistent format
Ensure all Nikon sites in Europe only go live as sanctioned by Nikon Corporation - a Europe-wide release can be issued at the click of a button
Reuse web components and boost time-saving collaboration between regions - all content on Nikon microsites is built for efficient localization
Control the use of the Nikon logo and brand - all European franchises now use TeamSite, rather than contracting costly local design agencies prone to creating irregular logos and undermining brand consistency
Protect against detrimental internet leakages - consistency of operational practice, centralized control of data, site-wide granular authentication of release dates and encryption of URLs prevents accidental and deliberate attempts to discover and brandish confidential content on the internet prematurely
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
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