AUTONOMY INTERWOVEN ENABLES MARKETERS TO DELIVER THE MOST RELEVANT END-TO-END SEARCH EXPERIENCE
Advanced Search Marketing Module Radically Improves SEO and Onsite Search Results to Help Businesses Maximize Growth and Profits
Cambridge, UK and SAN FRANCISCO - January 6, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L) - Every online consumer has a specific set of criteria that will convert them from a casual browser to a paying customer. Successful online business depends on the ability to 'unlock' that criteria, and deliver exactly the right content, at the right time, to individuals. Autonomy Interwoven's Meaning Based Marketing platform builds on its deep heritage in search, pattern recognition, and web content management (WCM) technologies to enable organizations to deliver an unmatched level of precise and relevant content to consumers. As a result, Autonomy Interwoven's Advanced Search Marketing module transforms the casual search from a bland, irrelevant experience to a stimulating and compelling process that generates more revenue for businesses and higher satisfaction for customers.
A recent report published by Gartner entitled Leading Websites Will Use Search, Advanced Analytics to Target Content states: "Search technology provides a mechanism for users to indicate their desires through implicit values, such as their roles and other attributes, and explicit values such as query keywords. Website managers, information architects, search managers and Web presence managers can adopt search technologies to improve site value and user impact." The research note goes on to say, "Choose Web content management (WCM) vendors that have robust search technologies or that have gained them through partnerships, acquisitions or the customization of open-source technology."
Autonomy Interwoven's WCM offering is powered by Autonomy's Intelligent Data Operating Layer (IDOL), the market-leading enterprise search platform, according to IDC. Combined, these technologies open up an entirely new approach to marketers seeking to reach customers with more targeted and relevant search results. Autonomy IDOL, which provides search-based applications to over 20,000 customers today, can automatically organize, understand, and scale the constantly growing amount of information that exists in structured and unstructured systems, including social media, chat, print, email, call center, customer databases, and mobile devices. These capabilities allow businesses to automatically create a 'spot-on' online engagement with its customers - based on conceptual and contextual ranking of content, and greatly improved directed navigation and product recommendations.
Autonomy Interwoven Advanced Search Marketing delivers the following capabilities:
Advanced Site Search - increase customer retention and provide a superior customer experience with decreased search failure rate and facilitated product discovery.
Improved Search Engine Optimization - enhance organic search results by automating SEO best practices, advanced tagging, and improved content layout.
Intelligent Recommendations - increase average order size by automatically cross-promoting and delivering individualized recommendations and targeted offers.
Pattern Recognition - accelerate growth by discovering patterns in search behavior, detecting market trends, and automatically delivering content to capitalize on the opportunities.
Regardless of how or where a potential customer launches an online search, Autonomy Interwoven's Advanced Search Marketing can impact the content delivered and increase the likelihood that an individual will convert from a browser to a buyer. Autonomy Interwoven applies advanced content tagging, as well as pattern recognition technologies to identify the hot trends on external sites, to improve SEO results for businesses. These technologies allow a business to automatically tune their website to optimize SEO and drive more traffic to its site - a much more effective approach as compared to the manual, brute-force approach many companies take to drive their SEO efforts.
Once a customer arrives at a site, Autonomy Interwoven can leverage an unlimited set of explicit and implicit information about the visitor - as well as broader market trends - to deliver the most compelling search experience. This includes previous search history and behavior, item currently viewed, the context of the search (what website or search engine they originally came from), past purchase history, and demographic and geographic information. Advanced Search Marketing utilizes the inherent value of this information to automatically form a precise and conceptual understanding of the visitor and deliver the most relevant results.
"The point at which a customer makes a purchase online is always a magical moment for any business," said Rafiq Mohammadi, CEO of Autonomy Interwoven. "Autonomy Interwoven believes technology can greatly increase the frequency of these magical moments for businesses. Autonomy's unique meaning-based approach to search, WCM, and pattern recognition allows organizations to form a deep conceptual understanding of each online visitor and automatically act on those insights. As a result, the web becomes a dynamic, self-optimizing customer engagement engine, capable of the same level of service the most elegant and charming salesperson delivers in a retail setting."
Please visit Autonomy Interwoven to learn more about Meaning Based Marketing and the company's broad portfolio of marketing optimization solutions.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...Autonomy Optimost - Roku case study. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical...
Summary: ...through implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Autonomy Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI Solution...
Summary: ...Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI. The results of TrustedID’s Website optimization initiative were dramatic: visitor abandonment of pages within the registration funnel dropped...
Summary: ...that we’ve invested in this great new Web presence, we’re ramping up our online marketing activities to drive people to it,” says Lindkvist. As part of this strategy, the marketing department has used TeamSite page templates to support search engine optimization (SEO), while syndication through...
Summary: ...products n Adapt to rapid shifts in online consumer behavior n Leverage investments in search engine optimization (SEO) and marketing (SEM) Benefts of Using Interwoven n Increased revenue 15% by providing a more personalized customer experience n Optimized Web pages for Google and Yahoo search algorithms...
Summary: ...Website could not be leveraged effectively as a strategic channel to support sales and marketing Benefits of Using Interwoven ■ Content on thousands of products and their applications can be managed and leveraged more effectively, improving the impact of the online channel ■ Targeted content and customer...
Summary: ...combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your org-aniza tion by phone, Web, email, chat, or social...
Summary: ...of over $2 million. Along with this dramatic improvement in sales, multivariable testing enabled the company to understand how each variable impacted the behavior of their Web visitors. Some of the key learnings from the test:
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Summary: ...testing services, from test- plan ning and design through implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Autonomy Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction,...
Summary: ...bank in India. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject The Money2India landing page, used by visitors who arrive after clicking on a banner or text advertisement. Results The six-week experiment was conducted across more than a dozen countries...
Summary: ...implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Interwoven Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI. Solution...
Summary: ...CITEC Case Study. “No longer is material being filtered out or delayed by IT bottlenecks and by programmers. The reader benefits from viewing current, relevant and authoritative information published by real subject matter experts, thus providing optimal value to the targeted audiences.” Most importantly,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...integrated with your online marketing to provide you valuable insights into your customers and how they interact with your Website and online marketing campaigns, so you can market, refine, and maximize business results. Act on insights to optimize the online experience Knowing what marketing strategies,...
Summary: ...to easily create or automatically generate customer segments • Dynamically serves personalized and relevant experiences to visitors • Enables social media functions to foster interactive communities • Supports search engine optimization to drive more visitors to a site • Provides advanced content...
Summary: ...customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities....
Summary: ...timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher...
Summary: ...approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing...
Summary: ...Autonomy Interwoven Profiling & Personalization broduct brief. • Aggregates information collected from customer interactions across all their channels to build visitor profles and segments • Identifies new trends, patterns in buying behavior, and relationships amongst their diverse mobile customers...
Summary: ...segments of site visitors • Optimize and adjust marketing strategies and visitor segments • Target site visitors with the right content at the right time • Detect changes in site visitor behavior and preferences • Lower marketing costs by marketing only to interested people Segmentation & Targeting...
Summary: ...their associated content preferences, they are able to create a more relevant and engaging experience. Optimost supports the Meaning Based Marketing paradigm by empowering interactive marketers to match site visitors and customers with optimized and targeted content, offers, and pricing. Using advanced...
Summary: ...and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more. Key Highlights: • Analyzes visitor interactions and behavior in real time • Builds a profle based on both explicit and implict information • Generates and refnes site navigation and search flters to guide the visitor experience...
Summary: ...to increase and competition gets fiercer, marketers need to deliver web experiences that will resonate with a visitor, satisfy their interests and needs, and compel them to act. TeamSite helps marketers create online experiences that are meaningful, personalized, and will dramatically increase customer...
Summary: ...Increase conversion rates, leads, and sales • Quickly discover new, valuable segments of site visitors • Optimize and adjust marketing strategies and visitor segments • Target site visitors with the right content at the right time • Detect changes in site visitor behavior and preferences • Lower...
Summary: ...formed, and strategic decisions made on the management of a brand or product. Audio and Video Support Reputation Analysis supports automatic deep video indexing so that even where consumers share video commentary or image based feedback on a product or service, using Autonomy’s advanced pattern recognition...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Enables employees to find experts within the organization • Retrieve information from an expert agent or profile • Promotes collaboration • Prevents duplication of work • Natural Language Retrieval • Copy relevant expert agents • Improves productivity through team work • Send email to relevant...
Summary: ...lasting damage to corporate brand equity that can result from litigation Autonomy EAS Investigator Autonomy’s advanced analytics enables researchers to rapidly search across terabytes of data using the most advanced concept search technology to answer the question, “Is there a case?” Being able...
Summary: ...both explicit profiles (agents) and implicit profiles (click-through and submission), profiles represent a very current understanding of users’ interests, with no need for explicit input of any form from the user. 12. Conceptual Retrieval Built on a unique pattern-recognition technology, IDOL enables...
Summary: ...across unrelated file formats. Such an approach not only enables market-leading retrieval and content management operations (in terms of both accuracy and speed), but offers advanced functionalities such as automatic hyperlinking to similar content and personalization, as well as tools for collaboration...
Summary: ...are subject to change without notice. Use of Autonomy software is under license. Data Repository Service Connector DIH DiSH DAH Client Machine Front End Interf ac e IDOL Serv er ™ Architecture Document Management Server Hyperlinking Built on a unique pattern-recognition technology, Autonomy's core engine...
Summary: ...variations in language do not confuse the software. Building up a statistical understanding of the patterns in any language, Autonomy IDOL server can be trained on the patterns of any language. The more information IDOL server is given about a particular type of information (for example, legal terms,...
Summary: ...based on the HTTPFetch’s configuration and further documents retrieved and indexed into IDOL server. Each instance of HTTPFetch can spider multiple websites simultaneously, making efficient use of processor and bandwidth resources. HTTPFetch can download documents from multiple Internet and intranet...
Summary: ...Autonomy Connector for SharePoint. This can significantly improve user productivity while lowering the cost of records management, legal search and other search and analysis operations that traditionally rely heavily upon human interaction. The Autonomy Connector for SharePoint provides options for indexing...
Summary: ...Autonomy ACI API 0605. Founded on a technology that is modular by design and facilitates global distribution, Autonomy has developed a flexible infrastructure that allows optional use of the latest Web Service standards including Simple Object Access Protocol (SOAP), and Web services Description Language...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Today’s Imperative for Intelligent Content Targeting: WCM with Robust Search and Advanced Analytics White Paper. TeamSite can also detect, by breaking down visitor behavior according to granular demographics and observing patterns across the web and within the website, that visitors have become more...
Summary: ...Marketing approach produces the most enga-g ing, timely and profitable customer experiences regardless of whether people interact with your organization by phone, web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging,...
Summary: ...from its Website. As part of its online marketing strategy, the company’s marketing department uses Interwoven’s WCM Solution to enhance search engine optimization. Marketers can easily update content to optimize for organic search results without the help of IT. Search-engine-friendly URLs have been...
Summary: ...and pattern-matching Autonomy’s Meaning Based Marketing approach unlocks the value of content and data, allowing companies to create, deliver, optimize and analyze web content to deliver an exceptional visitor experience. Delivered through Autonomy Interwoven’s Web Solutions and the power of IDOL,...
Summary: ...The meaning of every past interaction becomes available for every future interaction, regardless of channel, and guides the delivery of the most relevant experience possible. By integrating best-of-breed Web Content Management (WCM), Rich Media Management, Website Optimization, and Contact Center solutions...
Summary: ...of newer, trendier alternatives. This invaluable insight into buyers' behavior allows marketing teams, manufacturers and distributors to adopt a proactive rather than reactive approach in a highly competitive environment.
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Summary: ...identify patterns and problems with your sites or content and continually improve the experience through incremental optimization processes. Leveraging Web Analytics for Maximum Impact The effectiveness of closed-loop optimization is driven in part by the ongoing evolution of Web analytics technologies,...
Summary: ...available using a multitude of new delivery methods. Autonomy improves readers’ and viewers’ user experience through: Unrivalled Accuracy in Search Results People are increasingly turning to the search box as their first point of call on any website. Autonomy uses advanced pattern-matching technology...
Summary: ...test them simultaneously to find the impact they have on both an individual and holistic level. Multivariable optimization is the key to performing customer-centric marketing. It helps you quantify what works based on the actual behavior of your own Web visitors and allows you to do it faster, cheaper,...
Summary: ...based on key customer or behavioral attributes, then deliver a targeted and engaging experience for each visitor to maximize impact. Marketing Collateral Automation In fast-paced markets, companies need to be able to publish product information quickly and effciently across multiple channels. By aggregating...
Summary: ...displayed as ads, offers, or product information). Simply put, targeted content has a higher impact on customer behavior than generic content. Particularly in a world of growing marketing spending, improved conversion rates and greater customer engagement from Website targeting (and the associated additional...
Summary: ...Autonomy Internationalization White Paper 20031003. ? Expertise identification Automatically gaining an understanding of every individual in the community IDOL facilitates the recognition of highly focused experts enabling users to engage in proactive collaboration ventures. 1.3 Language independence...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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