UNICREDIT BANCA DRIVES ONLINE CONVERSIONS WITH AUTONOMY OPTIMOST
Leading Italian Financial Institution Dramatically Improves Online Performance with Multivariable Testing
Cambridge, UK and SAN FRANCISCO - January 4, 2010 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that the Italian Retail Division of Unicredit Group, which boasts 40 million customers and a presence in 50 countries, has deployed Autonomy Optimost's Multivariable Testing (MVT) solution to drive up the number of account applications on its websites, unicredit-italia.it, unicreditbanca.it, bancaroma.it, and bancodisicilia.it. By leveraging Autonomy Optimost's award-winning technology, which enables marketers to test any part of a web page to identify what version of content, design or layout maximises conversion rates, Unicredit managed to lift its conversions on four different bank account applications by up to 12.8%.
Realizing that a positive online performance at the landing page level of a user journey can have a knock-on effect all the way down to account applications, Unicredit set out to transform its website by applying next-generation MVT technology. By employing Autonomy Optimost's intelligent analytics, Unicredit has managed to depart from legacy marketing approaches and significantly increase conversions whilst enhancing user experience. In this highly competitive market, bringing meaning to interactions and giving marketers the tools to understand their customers' motivations is essential to create a meaningful and rewarding experience for prospects and clients, and boosting customer engagement and conversion rates.
"Autonomy Optimost's solution has given us a very clear insight into our customers' behavior and preferences, which has considerably boosted our account application conversions," said Gabriele Rosati, Chief Interaction Designer at Unicredit. "Thanks to Autonomy Optimost's approach, we have been able to significantly improve the experience delivered to our customers and prospects, and make changes that may have seemed minor to us but have resulted in significant conversion lifts. Autonomy Optimost has truly revolutionized our Interaction Design department."
Autonomy Optimost's MVT technology, which has today become a core part of many companies' online operations, makes it possible to captivate the visitor with an experience that is relevant, interactive and compelling right from the start. This can be achieved by testing virtually unlimited permutations of a website to discover and learn the most effective combination of content for each visitor. The solution can be applied to all online marketing elements, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives and Web applications, as well as every content type within them, including headlines, copy, forms, images, and rich media.
"No customer likes to be treated like just another face in the crowd," said Greg Kelton, VP EMEA Autonomy Optimost. "A personalized, relevant experience tailored to the individual is essential to engage and draw the visitor into the company, leading to sales and conversions. We immediately understood Unicredit's needs, and are delighted to see such fantastic conversion lifts."
Please visit www.autonomy.com/optimost to learn more about the Autonomy Optimost Multivariable Testing and Optimization solutions.
About Autonomy Optimost
Autonomy Optimost leverages unique meaning-based technology to deliver the industry's most comprehensive suite of marketing optimization solutions. It delivers automated capabilities such as advanced analytics, pattern-matching, optimization, and targeting to optimize marketing across multiple channels to drive business growth. Marketers can now take a proactive and automated approach for identifying emerging customer segments and determining the most effective way to market to them, including the most optimal product recommendations, promotional offers, pricing strategies, and advertising placements.
Autonomy Optimost can be seamlessly integrated into websites and landing pages to ensure that web design and content delivery are returning the highest business results. Available as a hosted and onsite solution, marketers can rely on Autonomy Optimost to analyze and act on market and customer information. The world's leading corporate brands, including Allstate, Avis, Bank of America, Delta Air Lines, EarthLink, FT.com, John Lewis, Lenovo, LexisNexis, and Shutterfly leverage Autonomy Optimost to maximize profitability.
Summary: ...data-driven decisions about site and funnel design to increase online conversions and revenue Benefts of Using Autonomy Optimost • NWA has already achieved a $3 million increase in annual site revenue from Optimost testing • An optimized landing page delivered a 9.8% increase in clickthroughs and...
Summary: ...design. This partnership with Interwoven Optimost is a direct result of the brand’s continued desire to optimise and learn from customer experiences on the site and to find areas that they could still improve. Previously, John Lewis’ online turnover was £268 million with the Website accounting for...
Summary: ...Mandalia. Objective Achieve revenue uplift by ensuring more visitors complete a booking. Solution Interwoven Optimost Website optimisation solution, using multivariable testing (MVT). Test Subject The booking funnel within the Warner Leisure Hotels Website. Results An increase in progress through the...
Summary: ...Tom Marren, Director, Web Development provided a better alternative. “The biggest differentiator was Optimost’s full-service approach—it’s head-andshoulders above the competition. The ability to work with account managers and analysts to leverage best practices in designing the tests, then have...
Summary: ...process Starting Quickly for an Immediate Impact Autonomy Optimost is a hosted solution and provides a full-service approach for the company’s website optimization initiative. “The ability to leverage Optimost’s account managers and analysts greatly reduced management on our side,” said Salmanowitz....
Summary: ...Multivariable testing was conducted on various elements of copy and graphics on the page adding up to 24,196 possible template permutations that were analyzed using the Interwoven Optimal Design methodology and live visitor traffic. As a result of the test, the winning page generated a 26.7% increase...
Summary: ...Butlins Case Study. The Interwoven Optimost solution optimises virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives and Web applications as well as every content type within them, including headlines, copy,...
Summary: ...as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility. Autonomy Interwoven...
Summary: ...bank in India. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject The Money2India landing page, used by visitors who arrive after clicking on a banner or text advertisement. Results The six-week experiment was conducted across more than a dozen countries...
Summary: ...Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject LOVEFiLM home page, as accessed by natural visitors to the site. Results In a four-week test period, conversions rose by 10 per cent – an increase that will bring in an 7 figure sum of revenue each year...
Summary: ...that have worked for one company or industry may not work for another, so you still need to test a variety of different ideas and proceed based on actual fndings.” Take a holistic approach: “It’s not just about the page that closes the deal. By looking at the entire conversion funnel, you can optimize...
Summary: ...whether they drive sales.” GAME had never tried multivariable testing (MVT) before. It had previously looked at A/B testing but without achieving any satisfactory results. It knew however that MVT gave the ability to test large numbers of variables quickly and safely. Before choosing Interwoven Optimost...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...delivery infrastructure, providing redundancy, reliability, and minimal latency n Integrated persona targeting using a variety of site visitor characteristics n Adaptive Targeting, which combines a multifaceted visitor dataset with multivariable testing to discover new segments and learn more about the...
Summary: ...Automated capab-ili ties such as multivariable testing (MVT), segmentation and targeting, product reco-m mendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing...
Summary: ...marketer to test a virtually unlimited set of content variables (including page flow of the site) against a large set of possible segment drivers to maximize conversion rates. The number of possible combinations can reach into the millions or billions, but the Autonomy Optimost design engine automatically...
Summary: ...test a virtually unlimited set of content variables (including page flow of the site) against a large set of possible segment drivers to maximize conversion rates. The number of possible combinations can reach into the millions or billions, but the Autonomy Optimost design engine automatically reduces...
Summary: ...Autonomy Interwoven LiveSite product brief. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating...
Summary: ...it is completely language independent. Multivariable Testing Autonomy Optimost is a content optimiz-a tion technology that has the power and flexibility to test any content for marketing deliverables across the organization, such as call scripts, product recommendations, landing pages, web forms, dynamic...
Summary: ...trends and market fuctuations using multivariable testing and optimization to satisfy the most current interests and needs of visitors. Multivariable Testing TeamSite Multivariable Testing provides a dramatic and measurable boost to bottomline performance by significantly improving conversion rates, including...
Summary: ...and referral URL. (Audience targeting components are only available for Autonomy Interwoven LiveSite customers.) Developer Tool Components These components help developers design and test websites and components efficiently and provide ready access to information that helps troubleshoot issues with speed...
Summary: ...through: • WYSIWYG drag-and-drop page creation, preview, and assembly • Integrated multivariable testing to ensure the most effective content across all their sites and drive better page metrics and conversions • Reduced cost of rolling out landing pages through page templates and content reuse...
Summary: ...Autonomy Interwoven® TeamSite® SitePublisher. Key business benefts n Reduce costs for building and managing websites n Rapidly create and update landing pages, microsites, and entire websites without IT n Easily create, test, and analyze web content all in one interface n Reuse content and applications...
Summary: ...Personalization module can identify the profle of each online visitor even if they have never visited the site before, determine if they belong to a known segment, and deliver the most relevant content to the visitor dynamically, without any reliance on metadata. As visitors c-on tinue to interact online,...
Summary: ...for site visitors using the implicit user profile • Deliver different types of product recommendations on your site based on the situation • Automatically hyperlink related content to make it easy for site visitors to find what they need • Increase conversion rates, number of products per order...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...local storage for 90 days and are then deleted unless a legal hold is applied. With IDOL, EAS automatically: • Retrieves information according to its meaning, thereby distinguishing homophones • Combines phonetic and conceptual approaches to offer unique high-level functions • Allows audio, video,...
Summary: ...description or Boolean expression. Most powerfully, an Agent can be trained or re-trained by example, simply by being shown a document, video, or verbal conversation that matches a user’s interests. The Agent will then learn the concepts within the example and define itself accordingly. Once an Agent...
Summary: ...Autonomy Language Support Data Sheet 0506. Autonomy's software infrastructure uses canonicalization to ensure that all character forms are treated equally through automatic conversion to an internationally recognized canonical form. www.autonomy. com Autonomy Inc. One Market Plaza, 19th Floor, San Francisco,...
Summary: ...Autonomy PiB 4.3 08/03. Website The Website Portlet allows you to add your favorite websites to your Portal, providing quick access to information you need every day. • Access websites from your Portal • Initial web page specification by Portal administrator. Whiteboard The Whiteboard Portlet allows...
Summary: ...website spidering and starting positions • Filtering of content based on highly configurable date checking • Batch processing • Configurable login methods, including CGI, cookies and forms • Follows robot protocol, both robots.txt and page headers • Highly configurable URL / Page / Navigation...
Summary: ...a search in IDOL, the results will only include documents that they are allowed to view: • Every document indexed has an ACL which lists the users and groups allowed to view it. This is used by IDOL to per form a security trimming of the results it returns. • The ACL takes into account the permissions...
Summary: ...Autonomy Lotus Quickr Fetch. Furthermore, IDOL can build upon Lotus Quickr with the extension of its own collaboration tools (including profiling, collaboration & expertise networks) to create an environment that offers a fuller collaborative experience, applying Autonomy’s unique meaning-based approach...
Summary: ...code is included with OmniFetch™. OmniFetch™ DLL Tester In addition to providing DLL examples and full source code, Autonomy also provides a DLL Graphical User Interface for testing custom built connectors. The OmniFetch™ DLL Tester loads the DLL and runs through a cycle testing all the functions....
Summary: ...or as a standalone solution. Document Management Functionality Autonomy delivers a light-weight Document Management solution that provides the following essential features:
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This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Once Optimost determines the combinations of content and design to be tested, a random sample of customers can be used to determine which version or versions of content drive improved conversion rates. Figure 4: Interwoven Optimost Adaptive Targeting—How It Works Evaluate every visitor and deliver targeted...
Summary: ...make the needed difference, and those minor changes add up. So how do you know what changes to make, where to make them, and if they will really work? Optimizing your Web form through multivariable testing can dramatically and easily lift conversion rates. As the most important step in your conversion...
Summary: ...a granular, highly effective targeting program—and increase conversions. Optimizing Websites through multivariate testing can further increase customer conversions by helping the company discover and learn the most effective combination of content for each visitor. Even small changes to content—such...
Summary: ...Just as body language affects perceptions during a conversation, the manner in which you present your Web copy affects the comprehension of information. This applied when an Interwoven client changed the color of the font of the word FREE from black to green and realized a 2% lift in conversions.
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Summary: ...and two-level interactions reliably, and the ability to specify constraints, three other real-world features should be considered when designing a multivariable test. First is the ability to account for the impact of nonexperimental factors on the results. For example, besides the color of the headline...
Summary: ...C Multivariable ustomer testing (MVT)—the Interability action to test in real time Optimizationany and all parts of a web page to see what version of content, design, or layout maximizes conversion rates—has become a core part of many companies’ online operations. Leveraging Autonomy Optimost, the...
Summary: ...requiring tough choices are: n The design of a landing page on a Website (Where and how large should the Submit button be? Which products should be featured? How prominently?) n The design of a registration page on a Website (What fields should be included? In what order should they appear? Should it...
Summary: ...that they have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariable testing solution allows marketers to automatically test multiple variations of the same ecommerce page, email invitation or advertisement and conduct real-world tests for the optimal...
Summary: ...Understanding the Essentials of Multivariable Testing Volume 2: Counting Effects. Design an optimal test that provides the greatest clarity of results given the information needs and necessary constraints. 7. Implement the design—using flexible online testing services such as Optimost. 8. Conduct the...
Summary: ...Understanding the Essentials of Multivariable Testing Volume 3: The Arithmetic of Experimental Designs. Example Suppose the experiment we want to run has the following features: Five factors have to be tested, I=5 The frst three factors have two values, each, and the last two have three values each. That...
Summary: ...rules; ◆ Assign those rules to sites and pages; ◆ Test the site for each segment; ◆ Execute the publication process; ◆ Deliver content dynamically based on visitor identities and associated rules; ◆ Track and analyze clickstream data and other information on any live Web page; and ◆ Take action...
Summary: ...such as e-commerce and account management present an opportunity for hackers to OpenDeploy® Security: Six Key Considerations Complex application environments consist of frequent changes to many applications that must be securely deployed to distributed test, staging and production systems. introduce...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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