Cambridge, UK and SAN FRANCISCO - November 12, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that EarthLink, Inc. (Nasdaq: ELNK), a leading Internet Service Provider with millions of customers, is using Autonomy Optimost to significantly improve the click-through rates (CTR) on its web sites. For example, the search results page on my.earthlink.net has experienced a four-percent uplift in CTR, while the search results page on home.peoplepc.com has seen a greater than five-percent uplift in CTR.
The Autonomy Optimost solution allows web site owners, like EarthLink, and marketers to automatically identify the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors, measuring visitors' actions anonymously, and then optimizing the combinations based on those actions. The Autonomy Optimost solution does not collect any personally identifiable data from web site visitors. It is used by thousands of businesses around the world and has a proven track record in helping its clients achieve double-digit increases in conversion rates and online sales.
"Autonomy Optimost has changed the way we make decisions regarding how best to launch new creative and content for our websites," said Wendy Kastner, senior manager, Creative Services at EarthLink, Inc. "We use Autonomy Optimost to make informed decisions based on quantitative analysis of the data, instead of relying solely on subjective opinions. This approach enables us to launch new campaigns more quickly and confidently, and helps us provide a compelling online experience for our customers."
"With EarthLink's diverse product lines, it is critical for the company to effectively deliver the right content and the best layout to its varied customer base," said Andy Jenks, CEO of Autonomy Optimost. "Autonomy's unique meaning-based approach recommends to web site owners the most compelling content and helps them launch new offers and campaigns in the most effective manner. We are pleased to help EarthLink to increase its click-through rates that ultimately converts into more revenue for the business."
"EarthLink. We revolve around you(TM)." As the nation's Internet expert, Atlanta-based EarthLink has earned an award-winning reputation for outstanding customer service and its suite of online products and services. Serving millions of subscribers, EarthLink offers what every user should expect from their ISP: high-quality connectivity, minimal online intrusions and customizable features. Whether it's dial up, high-speed Internet services like DSL and cable Internet, home phone service, Web hosting, or "EarthLink Extras" like home networking or security, EarthLink connects people to the power and possibilities of the Internet. Learn more about EarthLink by calling (800) EARTHLINK or visiting EarthLink's Web site at www.earthlink.net.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segment discovery, Adaptive Targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...design. This partnership with Interwoven Optimost is a direct result of the brand’s continued desire to optimise and learn from customer experiences on the site and to find areas that they could still improve. Previously, John Lewis’ online turnover was £268 million with the Website accounting for...
Summary: ...Mandalia. Objective Achieve revenue uplift by ensuring more visitors complete a booking. Solution Interwoven Optimost Website optimisation solution, using multivariable testing (MVT). Test Subject The booking funnel within the Warner Leisure Hotels Website. Results An increase in progress through the...
Summary: ...as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility. Autonomy Interwoven...
Summary: ...Results As a result of the test, TIME Magazine subscriptions ordered through the page increased by 16.2% About TIME TIME is one of the world’s best-known publications, read by more than 28 million people around the globe.
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Summary: ...Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI. The results of TrustedID’s Website optimization initiative were dramatic: visitor abandonment of pages within the registration funnel dropped...
Summary: ...small improvements that have added to our ROI,” she says. “This is a company that can turn things round quickly, is very proactive, and has lots of experience.” Greg Kelton, Interwoven Optimost MD adds, “In a very tactical market like the holiday sector with multiple offers changing weekly, multivariable...
Summary: ...helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI Solution Overview: Building Value Online through Multivariate Testing with Autonomy Optimost Continually Enhancing Customer Value “Autonomy Optimost...
Summary: ...to optimize their Web presence. Delivered as software-as-a-service, Interwoven Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI. Solution Overview/Building Value Online through Multivariable...
Summary: ...NewScientist Case Study. With Interwoven, New Scientist increased conversion rates by 26% Launched in 1956 and part of Reed Elsevier plc group, New Scientist is the world’s leading scientific current affairs magazine with a worldwide readership of over 730,000 and a growing online audience of over 1.6...
Summary: ...MakeFriendsOnline.com Case Study. MakeFriendsOnline.com increased conversion rates by 26% leveraging Interwoven’s Multivariable Optimization solution Launched in 2001 by Martin Bysh and Marcus Hamilton to keep in touch with friends during a period working abroad, MakeFriendsOnline. com services over...
Summary: ...pages, shopping carts, credit card pages, banner ads, email creatives and web applications as well as every content type within them, including headlines, copy, forms, images and rich media. Autonomy Optimost increases Money2India conversions by over 34 per cent Given the spread of Indians across the...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Optimost - Adaptive Targeting. Introduction Segmentation is the key to successfully marketing to the right group of people with the right message at the right time. With the advent of the Internet and increasing globalization, the pace at which new segments emerge and the rate at which customer...
Summary: ...Autonomy Optimost Segmentation & Targeting. Introduction Segmentation is the key to successfully marketing to the right group of people with the right message at the right time. With the advent of the Internet and increasing globalization, the pace at which new segments emerge and the rate at which customer...
Summary: ...Automated capab-ili ties such as multivariable testing (MVT), segmentation and targeting, product reco-m mendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing...
Summary: ...the increased cost of driving more visitors to the site. For a company that spends $100,000 a month to drive visitors to its site with a cost per click (CPC) of $5, a 2% conversion rate, and an average sale of $500, an improvement in the conversion rate to 3% would yield an additional $1.2 million in...
Summary: ...Autonomy Interwoven - Social Media Analysis Product Brief. Our fagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing...
Summary: ...Simple multivariable testing: individual single elements, such as offers, price points, images, or content • Full multivariable testing: any combination of elements, anywhere, including dynamic content and rich internet applications like AJAX and Flash with the ability to control interactions and other...
Summary: ...to increase and competition gets fiercer, marketers need to deliver web experiences that will resonate with a visitor, satisfy their interests and needs, and compel them to act. TeamSite helps marketers create online experiences that are meaningful, personalized, and will dramatically increase customer...
Summary: ...improve the visitor experience by automatically organizing or removing navigation, flter options, and search results to quickly guide visitors to the products and content that satisfy their unique interests. As a result, b-usi nesses enjoy increased customer satisfaction and online conversions. About...
Summary: ...Autonomy Interwoven LiveSite product brief. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating...
Summary: ...greatest response to particular products, resulting in more efficient campaigns and increased revenues. Because Autonomy Virage IPTV is context aware, it is even capable of logging information on the number of adverts of a particular type transmitted to a particular profile and advertising rates can be...
Summary: ...proactive security CCTV surveillance is a significant component of modern security. Independent analyst research suggests that there are currently 25 million CCTV cameras worldwide, and this number is set to increase by 37% by 2009. However, indiscriminate recording is not the answer. Poor quality footage...
Summary: ...trends and relationships. For example, Profling & Personalization may help them learn that their teenage customer base and business professionals living in urban neighborhoods both enjoy playing “Organizations looking for capabilities to support dynamic and compelling websites, with the ability to deliver...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...description or Boolean expression. Most powerfully, an Agent can be trained or re-trained by example, simply by being shown a document, video, or verbal conversation that matches a user’s interests. The Agent will then learn the concepts within the example and define itself accordingly. Once an Agent...
Summary: ...the manual effort to control data allowing decisions to be made faster • Assist in making more accurate decisions that increase profitability • Integrate information through understanding the content removing the need to drop in and out of different silos to retrieve information • Increase subscriber...
Summary: ...lists the users and groups allowed to view it. This is used by IDOL to per form a security trimming of the results it returns. • The ACL takes into account the permissions that users and groups have been granted on the object, the type of the object (e.g. whether or not it is a draf t) and web application...
Summary: ...2 SHAREPOINT SERVER 3 Technical Brief Architecture Client Machine DiSH Service Front End Interface DAH IDOL TM SERVER DIH Connector Data Repository Audio News Documentum Internet Internet PDF PDF SharePoint LiveLink Video XML MS Word MS Outlook MS Power Point MS Excel Lotus Notes Supports over 1000 data...
Summary: ...license. [AUT DAT] 16.04.07 Architecture Client Machine DiSH Service Front End Interface DAH IDOL TM SERVER DIH Connector Data Repository Audio News Documentum Internet Internet PDF PDF SharePoint LiveLink Video XML MS Word MS Outlook MS Power Point MS Excel Lotus Notes Supports over 1000 data formats...
Summary: ...Autonomy is used throughout the world to provide global corporate solutions and global Internet presence. Autonomy solutions fully automate and power systems with many millions of pieces of content, being delivered to many millions of users. A prerequisite for any organization is to be able to effortlessly...
Summary: ...throughout the world to provide global corporate solutions and global Internet presence. Autonomy solutions fully automate and power systems with many millions of pieces of content being delivered to many millions of users. A prerequisite for any organization is to be able to effortlessly control and...
Summary: ...Address and location of the Oracle Content Rendering CGI, meaning; when a document originating from an Oracle database is returned as a link in the web interface, clicking on the link will automatically pass control to the Oracle Content Rendering CGI which in turn returns the results to the user in its...
Summary: ...Service and can be used in conjunction with DiSH. Features This means that when a document originating from a Stellent Content Server is returned as a link, clicking on the link will automatically pass control to the Stellent Content Rendering CGI, which in turn returns the results to the user in its...
Summary: ...Import module built-in (see Import Module Technical Brief). • ODBC Fetch behaves as a standard Autonomy Service and can be used in conjunction with DiSH. Features This means that when a document originating from an ODBC database is returned as a link, clicking on the link will automatically pass control...
Summary: ...module built-in (see Import Module Technical Brief). • eGain Fetch behaves as a standard Autonomy Service and can be used in conjunction with DiSH. Features This means that when a document originating from an eGain data repository is returned as a link, clicking on the link will automatically pass control...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...perspectives. The strongest argument for promoting ratings and reviews is that customers are already sharing opinions about your company and your products and services. Ratings and reviews allow you to elevate that conversation onto your Website, where you can monitor it, influence it, and learn from...
Summary: ...your visitor to do more, and spend more time doing it. Internet users are very protective of their privacy. They don’t like to give away too much personal information if they don’t have to. Therefore, adding fields typically increases the likelihood of abandonment of your form. There are instances...
Summary: ...Powerful Strategies for Optimizing Web Copy. White Paper Powerful Strategies for Optimizing Web Copy Words are powerful tools in marketing. They can be used to persuade people’s beliefs, engage large audiences, and compel readers to act. On the Internet, words engage and create interactions with the...
Summary: ...from an integrated TeamSite and TMS automated batch process. The result is extraordinary: • At a run rate of 5.2 to 5.3 million words per year for catalogue.sun.com, Sun has saved more than $1.7 million over a three-year period. Content Technology Works: Sun Microsystems www.gilbane.com Page 11 • 50,...
Summary: ...a granular, highly effective targeting program—and increase conversions. Optimizing Websites through multivariate testing can further increase customer conversions by helping the company discover and learn the most effective combination of content for each visitor. Even small changes to content—such...
Summary: ...combination. For instance, a web mortgage company’s web page is designed to get visitors to check interest rates using its online application. A simple change to the “Get Rate” button and a new image can improve the click rate 5% or more, which typically leads to increased conversions.
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Summary: ...service centers 3 • Reduced abandonment rates because shoppers can minimize the “click-count” and time spent between hitting the home page and order processing • An increase in indirect revenues, as existing online customers recommend the site to others For further information, please refer to...
Summary: ...vs. 5.05%). In other words, whereas requiring a longer commitment hurts a lot at a higher price, it has essentially no impact at a lower price. By requiring a longer commitment for a lower price the company can simultaneously increase the response rate and reduce the remarketing costs currently incurred...
Summary: ...declines. Increased Effectiveness The ability to draw together information from disparate assets increases the chances of developing insightful, innovative products and compelling marketing programs. With more targeted products, services and campaigns success rates improve shown in customer acquisition...
Summary: ...it, which increases the likelihood of nurturing self-managing habits such as deleting and categorizing their own data All of these factors combine to create a new paradigm for evaluating e-mail managements, specifically the value of systems solely reliant upon stubbing and server off-loading for their...
Summary: ...charged—it can be large (1.19%) when the Premium is high, but insignifcant (0.11%) when the Premium is low. If, instead, the response rate for D had been 6.13% we could unequivocally say that the effect of charging a lower Premium is to increase the response rate by 1.78%. Technically, we would say...
Summary: ...of attributes that the marketers were using for targeting. With this realization came the merging of multivariable testing techniques and Website targeting. The ability to further improve Website conversion rates by learning about and then targeting multiple versions of content is called multivariable...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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