Cambridge, UK and SAN FRANCISCO - November 12, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that EarthLink, Inc. (Nasdaq: ELNK), a leading Internet Service Provider with millions of customers, is using Autonomy Optimost to significantly improve the click-through rates (CTR) on its web sites. For example, the search results page on my.earthlink.net has experienced a four-percent uplift in CTR, while the search results page on home.peoplepc.com has seen a greater than five-percent uplift in CTR.
The Autonomy Optimost solution allows web site owners, like EarthLink, and marketers to automatically identify the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors, measuring visitors' actions anonymously, and then optimizing the combinations based on those actions. The Autonomy Optimost solution does not collect any personally identifiable data from web site visitors. It is used by thousands of businesses around the world and has a proven track record in helping its clients achieve double-digit increases in conversion rates and online sales.
"Autonomy Optimost has changed the way we make decisions regarding how best to launch new creative and content for our websites," said Wendy Kastner, senior manager, Creative Services at EarthLink, Inc. "We use Autonomy Optimost to make informed decisions based on quantitative analysis of the data, instead of relying solely on subjective opinions. This approach enables us to launch new campaigns more quickly and confidently, and helps us provide a compelling online experience for our customers."
"With EarthLink's diverse product lines, it is critical for the company to effectively deliver the right content and the best layout to its varied customer base," said Andy Jenks, CEO of Autonomy Optimost. "Autonomy's unique meaning-based approach recommends to web site owners the most compelling content and helps them launch new offers and campaigns in the most effective manner. We are pleased to help EarthLink to increase its click-through rates that ultimately converts into more revenue for the business."
"EarthLink. We revolve around you(TM)." As the nation's Internet expert, Atlanta-based EarthLink has earned an award-winning reputation for outstanding customer service and its suite of online products and services. Serving millions of subscribers, EarthLink offers what every user should expect from their ISP: high-quality connectivity, minimal online intrusions and customizable features. Whether it's dial up, high-speed Internet services like DSL and cable Internet, home phone service, Web hosting, or "EarthLink Extras" like home networking or security, EarthLink connects people to the power and possibilities of the Internet. Learn more about EarthLink by calling (800) EARTHLINK or visiting EarthLink's Web site at www.earthlink.net.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segment discovery, Adaptive Targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...subscribers, EarthLink offers what every user should expect from their ISP: high-quality connectivity, minimal online intrusions and customizable features. Whether it's dial up, high-speed Internet services like DSL and cable Internet, home phone service, Web hosting, or "EarthLink Extras" like home networking...
Summary: ...ThomasNet - Case Study. Solution Overview—Building Value Online through Multivariable Testing with Autonomy Optimost Autonomy Optimost provides complete, managed Multivariable testing services, from test planning and design through implementation and data analysis, to enable companies to optimize their...
Summary: ...Please visit www.autonomy.com to find out more. Solution Overview: Building Value Online through Multivariate Testing with Autonomy Optimost Autonomy Optimost provides complete, managed multivariate testing services, from test planning and design through implementation and data analysis, to enable companies...
Summary: ...the initial first three months of their engagement, their clickthrough rate (CTR) doubled and their cost-per-click (CPC) remained constant. As they continued to use the Optimost Campaign, their total CTR increase by 30 percent and they saw a nearly 3x increase in the number of conversions. They achieved...
Summary: ...Patel win support for further multivariable testing initiatives. “Nothing speaks louder than success,” he says. “Initially, a few people thought we were talking about a basic level of A/B testing, but once they saw the sheer volume of permutations we could test, and the tremendous uplift we could...
Summary: ...The company chose Optimost because it is supported by a proven methodology that allows unlimited combinations of testing content to determine the impact each variable has on conversion. TransUnion Interactive relies on Autonomy Optimost not only for these advanced testing capabilities, but for guidance...
Summary: ...stumbling blocks.” Using Autonomy’s Optimost Multivariable Testing (MVT), the FT can test user responses to variations on its registration page. This includes ofering diferent ranges of subscription packages and testing proposed changes in layout. Optimost uses advanced pattern-matching, testing,...
Summary: ...played a key role in Boden’s deployment decision. Boden leverages Autonomy’s meaning-based Revenue Optimization solution to test and target limitless permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy...
Summary: ...them to focus on higher-level work. Before, it could take a long time to find a document on the file shares. Now, they can easily call it up with WorkSite’s robust search capabilities.” Flexible access rights and version control help lawyers collaborate around documents in shared matter workspaces,...
Summary: ...Glassolutions protects vulnerable remote data - Case Study. We were finding it extremely difficult to enforce policies, with users either ignoring backup reminders or not acting on them with enough regularity. This was exposing a large volume of data within the organization to unnecessary risk.” Case...
Summary: ...implementation. • Search utilisation has risen 10 folds – Internal users and External customers started using search as a primary tool to source information. • Increased traffic, click-through and conversion rates. Background Optus is an Australian leader in integrated telecommunications, delivering...
Summary: ...numbers towards that of offering customers truly excellent service. Four months after its launch, the results were validated in a customer research survey study that showed Sky's overall call performance rating 5 percent higher than before launch and 10 percent higher than the average of the previous...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Optimost - Product Overview. • Multivariate Test Page Component Experimentation: true multivariate testing supported by a proven methodology that allows you test unlimited combinations of content variables and determines what impact each variable has. • 100% Customizable Reports: customize...
Summary: ...the most attractive websites, you must combine the art of marketing with the science of web analytics. TeamSite Multivariate Testing takes the guesswork out of website design and significantly improves conversion rates, online sales, click-throughs, registrations, page views, and more. It tests virtually...
Summary: ...until they clicked Save. Using Autonomy ICE, this was easily programmed by creating a third trigger that “UnMasked Voice” when the payment screen went “Out-of-Focus”. Now the system would unmask voice as soon as the agent left the payment screen and then unmask the video when the agent clicked...
Summary: ...represents a major step forward in reducing risks inherent in information by applying policy based on an understanding of the actual content of an email, document or phone recording instead of relying solely on its metadata. “Developments in the global regulatory and legal environment are compelling...
Summary: ...results. Bringing it all together to make information work for you requires an understanding of all data simultaneously, including the 10 percent of structured data that you encounter in customer purchasing histories, click streams, game interactions, and gene sequencing results. The truth is that while...
Summary: ...corpus of enterprise information. Autonomy’s unique technology represents a major step forward in reducing risks inherent in information by applying policy based on an understanding of the actual content of an email, document or phone recording instead of relying solely on its metadata.
...
Summary: ...to more information Almost every organization today is drowning in data. Most firms are doubling their data intake every 90 days, with the vast majority of this data in the form of files, web, audio, video, email, social, mobile, images, and other unstructured formats. The balance, usually around 10 percent,...
Summary: ...and contextual understanding of all enterprise information. This solution represents a major step forward in reducing risks inherent in information by applying policy based on understanding the actual content of an email, document or phone recording instead of relying solely on its metadata. Meridio provides...
Summary: ...An Agent represents a user’s persistent interests and can be defined or trained either explicitly with a natural language description or Boolean expression. Most powerfully, an Agent can be trained or re-trained by example, simply by being shown a document, video, or verbal conversation that matches...
Summary: ...II). All protected data is mirrored across multiple data center locations and resides in a secure multi- tenant scalable data protection cloud service. With Cloud Backup, you get freedom and flexibility through one- click protection managed directly within the HP Data Protector Console (see Figure 4),...
Summary: ...LiveSite to streamline the deployment of micro-communities, as well as integrate external content such as RSS feeds and social media functions such as ratings, polls, and forums into websites. Business users can also easily syndicate content to third parties with point-and-click RSS output. Search engine-friendly...
Summary: ...a single media agent. The extremely thin and efficient HP StoreOnce engine allows applications and software deduplication to coexist on the same server without crippling performance. HP StoreOnce algorithm delivers higher deduplication ratio through the use of smaller chunk size improving the overall...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...testing solution integrated into an ongoing content creation and launch planning process, organizations can be confident that they have the optimal customer experience to increase conversion rates and customer satisfaction. “An enterprise’s reputation — its brand — is never built solely via advertising...
Summary: ...testing whether or not to break up such forms over multiple pages. No matter what elements you decide to optimize or how many of them you want to include in your experiment, multivariable optimization allows you to test them simultaneously to find the impact they have on both an individual and holistic...
Summary: ...websites, email offers, and contact center scripts have room for improvement. With a multivariate testing solution integrated into an ongoing content creation and launch planning process, you can be confident that you have the optimal customer experience to increase conversion rates and customer satisfaction....
Summary: ...doesn’t see it, it doesn’t exist. And if the first thing they read doesn’t convince them to read further, they won’t. In fact, in one testing experiment, an Autonomy Optimost client found that just moving copy to the left side of the page led to an increase in conversions by 8.8%. Yet it’s not...
Summary: ...Excel in online marketing. Author and Report provides a simple solution for optimizing a site by testing virtually limitless permutations of copy, offers, layouts, and any other elements, resulting in dramatic increases in conversion rates and online sales. Whether new to online testing or in need of...
Summary: ...work, ensuring first-class user experience. Autonomy’s unique conceptual search technology has been widely recognized as the benchmark for enterprise search. Over 17,000 leading organizations around the world employ our award-winning solutions to:
...
Summary: ...many retailers, ‘click and collect’ has been the biggest driver of sales growth, where customers order on-line to pick up in-store. At Argos, for example, it now accounts for 30% of total sales. It is unsurprising that Tesco is currently developing and testing its own ‘click and collect’ service,...
Summary: ...all subjective expectations of privacy, but only those “expectation[s] that society is prepared to recognize as reasonable.25” The issue with attempting to frame private employers’ intrusions into the privacy of their employees in the context of the “reasonable expectation of privacy” test,...
Summary: ...FRCP 37(f): What the Heck is Good Faith?. Business Judgment Rule at 42 (noting that most courts have added an objective element to the analysis because “serious problems would arise if even an irrational business decision was protected solely because it was made in subjective good faith.) 36 The inclusion...
Summary: ...control over employees’ actions.” —Jackie Su, Director, Product Marketing for Data Protection is a moving target, and you always need to adapt and invest— it’s not like deciding whether to improve a business process or other IT system,” says another LinkedIn forum respondent. “Security safeguards...
Summary: ...able to protect stored data from unauthorized use. While every business must maintain basic network security, those businesses that record calls need added layers of protection to handle unstructured data, specifically, recorded phone conversations. Because these recordings are unlike any other electronic...
Summary: ...deduplication efficiency, ESG suggests that enterprises that need superior backup performance (and any organization that is looking for deduplication alternatives) test the StoreOnce solution, whether they are using HP Data Protector or using other backup solutions that can leverage the HP StoreOnce hardware....
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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