Cambridge, UK and SAN FRANCISCO - November 12, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that EarthLink, Inc. (Nasdaq: ELNK), a leading Internet Service Provider with millions of customers, is using Autonomy Optimost to significantly improve the click-through rates (CTR) on its web sites. For example, the search results page on my.earthlink.net has experienced a four-percent uplift in CTR, while the search results page on home.peoplepc.com has seen a greater than five-percent uplift in CTR.
The Autonomy Optimost solution allows web site owners, like EarthLink, and marketers to automatically identify the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors, measuring visitors' actions anonymously, and then optimizing the combinations based on those actions. The Autonomy Optimost solution does not collect any personally identifiable data from web site visitors. It is used by thousands of businesses around the world and has a proven track record in helping its clients achieve double-digit increases in conversion rates and online sales.
"Autonomy Optimost has changed the way we make decisions regarding how best to launch new creative and content for our websites," said Wendy Kastner, senior manager, Creative Services at EarthLink, Inc. "We use Autonomy Optimost to make informed decisions based on quantitative analysis of the data, instead of relying solely on subjective opinions. This approach enables us to launch new campaigns more quickly and confidently, and helps us provide a compelling online experience for our customers."
"With EarthLink's diverse product lines, it is critical for the company to effectively deliver the right content and the best layout to its varied customer base," said Andy Jenks, CEO of Autonomy Optimost. "Autonomy's unique meaning-based approach recommends to web site owners the most compelling content and helps them launch new offers and campaigns in the most effective manner. We are pleased to help EarthLink to increase its click-through rates that ultimately converts into more revenue for the business."
"EarthLink. We revolve around you(TM)." As the nation's Internet expert, Atlanta-based EarthLink has earned an award-winning reputation for outstanding customer service and its suite of online products and services. Serving millions of subscribers, EarthLink offers what every user should expect from their ISP: high-quality connectivity, minimal online intrusions and customizable features. Whether it's dial up, high-speed Internet services like DSL and cable Internet, home phone service, Web hosting, or "EarthLink Extras" like home networking or security, EarthLink connects people to the power and possibilities of the Internet. Learn more about EarthLink by calling (800) EARTHLINK or visiting EarthLink's Web site at www.earthlink.net.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segment discovery, Adaptive Targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...subscribers, EarthLink offers what every user should expect from their ISP: high-quality connectivity, minimal online intrusions and customizable features. Whether it's dial up, high-speed Internet services like DSL and cable Internet, home phone service, Web hosting, or "EarthLink Extras" like home networking...
Summary: ...on higher value activities. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower...
Summary: ...ThomasNet - Case Study. Solution Overview—Building Value Online through Multivariable Testing with Autonomy Optimost Autonomy Optimost provides complete, managed Multivariable testing services, from test planning and design through implementation and data analysis, to enable companies to optimize their...
Summary: ...Please visit www.autonomy.com to find out more. Solution Overview: Building Value Online through Multivariate Testing with Autonomy Optimost Autonomy Optimost provides complete, managed multivariate testing services, from test planning and design through implementation and data analysis, to enable companies...
Summary: ...execute real-time testing based on behavioral data to create a compelling, engaging, and relevant online experience that delivers measurable business results. The solution’s software-as-a-service model was another compelling factor in its favor. Says Patel, “As a young, high-growth company, we just...
Summary: ...played a key role in Boden’s deployment decision. Boden leverages Autonomy’s meaning-based Revenue Optimization solution to test and target limitless permutations of web content and layout segmentations in order to identify in real time the experiences that generate the highest conversion rates. Autonomy...
Summary: ...pulled from the frm’s practice management system into ate workspace. “If you want to email someone at the client, you don’t have to root through Outlook launch the practice management system and access the CRM capabilities; it’s right there on the landing job,” says Barrett.
...
Summary: ...ICS Platform To further differentiate itself from other providers, NetworkIP puts a lot of emphasis on customer service and a partnership approach. Customers rely heavily on access to the data in NetworkIP’s call detail records (CDRs) in order to make business decisions such as calling program rate...
Summary: ...Nikon - Case Study. Autonomy Interwoven TeamSite, the market-leading solution for content authoring, site design and layout, multivariable testing, content targeting, web analytics integrations, workflow and approvals; Autonomy LiveSite, which delivers dynamic, targeted and interactive content to site...
Summary: ...two competing vendors’ products side by side in this way gave great insight into the vendors, and the likely ft with the Ashurst working philosophy. Milford comments, “For businesses that revolve around documents, such as law frms like Ashurst, radically updating our processes is mandatory if we are...
Summary: ...to quickly narrow in on tax prospects and clients in Europe’s financial services industry with an M&A history. The Benefits IDOL K2 delivers three compelling benefits to KPMG LLP (UK): An improvement in the overall quality of content available from the employee intranet, an enhancement in the user experience,...
Summary: ...provides integrated document management and e-mail management within a single matter-centric environment, making it easy for the frm’s professionals to manage, store, and collaborate effciently around complete matter content. Interwoven, Inc. 160 East Tasman Drive San Jose, CA 95134 USA (408) 774-2000...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Optimost - Product Overview. • Multivariate Test Page Component Experimentation: true multivariate testing supported by a proven methodology that allows you test unlimited combinations of content variables and determines what impact each variable has. • 100% Customizable Reports: customize...
Summary: ...registrations, leads, downloads, page views, or other measures of online success. Multivariate testing gives unparalleled insight into how each piece of content affects conversion rates based on the real-time behavior of actual customers. TeamSite Multivariate Testing allows for testing virtually limitless...
Summary: ...to locate any content in the organization through a simple query provides instant access to the firm’s knowledge and reduces time spent looking for information. • Autonomy’s advanced document review applications enable lawyers to evaluate documents more efficiently andachieve review rates that are...
Summary: ...represents a major step forward in reducing risks inherent in information by applying policy based on an understanding of the actual content of an email, document or phone recording instead of relying solely on its metadata. “Developments in the global regulatory and legal environment are compelling...
Summary: ...backup can delay recovery times. Organizations are also considering a cloud backup solution in order to lower costs and reduce the administrative overhead of managing the backup process. While cloud offerings provide compelling benefits, it is important to review the security procedures for the proposed...
Summary: ...to optimize more expensive resources such as WORM (Write Once, Read Many) storage by moving archived information to less costly media. • Moving information to and from the ZANTAZ Digital Safe, a massively scalable, highly secure managed storage facility with inherent redundancy and compelling Total...
Summary: ...firm. Professionals want solutions that enable them to perform at the highest levels of efficiency and effectiveness, with a user experience tailored to their specific working practices. Firms need technology that compels user adoption as a means to influence users to comply with important firm policy....
Summary: ...system • Any major electronic exchange, central trade matching platform, or utility service including DTCC Deriv/SERV Trade Information Warehouse, ICE (Inter-Continental Exchange®) eConfirm EnConnect enables the integration of disparate enterprise systems, exposing information on a real-time basis...
Summary: ...and other linguistic complexities that can lead to false positives with phonetic-only approaches. By delving deep within the rich media file rather than relying on human-defined metatags that are subjective, inconsistent, and limited in scope, Autonomy Virage MediaBin provides a comprehensive, consistent,...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...doesn’t see it, it doesn’t exist. And if the first thing they read doesn’t convince them to read further, they won’t. In fact, in one testing experiment, an Autonomy Optimost client found that just moving copy to the left side of the page led to an increase in conversions by 8.8%. Yet it’s not...
Summary: ...make a decision. For example, with testing you can uncover ways to increase prices without affecting conversion rates. Many Autonomy Optimost clients have tested and found that tactics like reinforcing “low price” language at the time of purchase (if you’re a low-price provider), changing the order...
Summary: ...With a multivariate testing solution integrated into an ongoing content creation and launch planning process, organizations can be confident that they have the optimal customer experience to increase conversion rates and customer satisfaction. “An enterprise’s reputation — its brand — is never...
Summary: ...web pages the visitor viewed (page depth) • Ho wlong the visitor stayed on the site (time on site) • Whether the web visitor bought a product, downloaded a white paper, or requested a call (conversions) • Th etotal amount of any product/service the web visitor bought (conversion value) • Whether...
Summary: ...unwarranted government intrusion. Going back to Katz v. United States, 389 U. S. 347 (1967), Fourth Amendment analysis has been the question whether a person has a “constitutionally protected reasonable expectation of privacy.”24 The Amendment does not protect all subjective expectations of privacy,...
Summary: ...So, the control was high price, short commitment, and one feature. The test was high price, longer commitment, and the same one feature. Next, the company needed to decide how many people to include in the A/B test. The decision is based largely on a statistical evaluation, given the test parameters specified...
Summary: ...able to protect stored data from unauthorized use. While every business must maintain basic network security, those businesses that record calls need added layers of protection to handle unstructured data, specifically, recorded phone conversations. Because these recordings are unlike any other electronic...
Summary: ...and depth of our print media to create compelling and actionable information for enterprise IT professionals. For more information, visit www.techtarget.com. Zantaz_03_2006_0007 PST Migration Another thing to look for is whether the e-mail archiving solution offers ways to include or migrate old e-mails...
Summary: ...FRCP 37(f): What the Heck is Good Faith?. Business Judgment Rule at 42 (noting that most courts have added an objective element to the analysis because “serious problems would arise if even an irrational business decision was protected solely because it was made in subjective good faith.) 36 The inclusion...
Summary: ...can simultaneously test seven variables each at three levels and one two-level variable. A full factorial design would require 2 x 37 = 4,374 combinations! But, the economy and ease-of-use of pre-planned designs comes with severe restrictions on what must be included in the test, and what can be concluded...
Summary: ...5 Survey: All’s Not Well at Endpoints 1 Introduction With compliance requirements and external threats on the rise, no business can afford to leave its data unprotected, especially at the endpoint. Fortunately, IT leaders understand the risk: Fifty-nine percent of recent IDG survey respondents rate...
Summary: ...ANALYTIC ARCHITECTURES: Approaches to Supporting Analytics Users and Workloads. Call centers used to turn around inquiries in eight hours; now they do it 10 seconds; airlines used to track departures and arrivals every 20 minutes; now they do it every 30 seconds; Wall Street traders who could execute...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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