JET AIRWAYS TRANSFORMS WEB PRESENCE WITH AUTONOMY INTERWOVEN'S MEANING BASED MARKETING SOLUTION
India's Premier International Airline Delivers More Compelling Online Experience to More Than 20 Country-Specific Sites in Multiple Languages
Cambridge, UK and SAN FRANCISCO - November 3, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Jet Airways, India's premier international airline, has implemented Autonomy Interwoven's web content management solution to enhance the performance of its websites, including jetairways.com, jetlite.com and 9wagents.com. With Autonomy Interwoven's TeamSite, the airline is able to provide its guests with a more compelling online experience through an increase in dynamic content, including video, images, blogs, social media tools and online surveys.
To support its extensive network in India and across the globe, Jet Airways recognized the importance of creating a more engaging and consistent visitor experience across its more than 20 country-specific web properties in multiple languages. The Autonomy Interwoven solution was selected after an extensive evaluation process. Since the implementation of TeamSite, Jet Airways is able to engage more effectively with its online users, and delivers the airline's best offers to its guests in a dynamic manner.
"Jet Airways' mission is to deliver real-time, seamless and enhanced digital experience to our guests and travel partners," said Belson Coutinho, General Manager, eCommerce and Innovations at Jet Airways. "Jetairways.com, jetlite.com and 9wagents.com are often our first points of contact with our guests and travel partners. As a result, we recognized the critical importance of delivering a speedy, more dynamic and intuitive online experience for our guests. Autonomy Interwoven has helped us to create an environment where websites can be easily managed 24x7, and users can leverage shared functionality in our content management system across all our websites."
"With the fierce competition in today's airline industry, delivering the best experience for customers from online experience to flight operations is vital to an airline's success," said Rafiq Mohammadi, CEO of Autonomy Interwoven. "We are pleased that Autonomy Interwoven's unique Meaning Based Marketing capabilities have provided Jet Airways' guests with more engaging and interactive web content, delivering a more compelling online experience."
Jet Airways currently operates a fleet of 83 aircraft, including 10 Boeing 777-300 ER aircraft, 12 Airbus A330-200 aircraft, 47 next generation Boeing 737-700/800/900 aircraft, and 14 modern ATR 72-500 turboprop aircraft. With an average fleet age of 4.57 years, the airline has one of the youngest aircraft fleet in the world. Flights to 64 destinations span the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow), Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha, Abu Dhabi, Dubai and Jeddah. Jet Airways and its no-frills Economy Class service Jet Airways Konnect together operate over 365 flights daily.
About Jet Airways Konnect
Jet Airways Konnect is Jet Airways' no-frills Economy Class service on key domestic routes, designed to meet the needs of the low fare segment. Jet Airways Konnect links five major metros - Mumbai, Delhi, Chennai, Bengaluru and Kolkata - with several destinations across India.
Jet Airways Konnect service is available from Mumbai to Bhopal/ Udaipur/ Ahmedabad/ Bhavnagar/ Jodhpur/ Chennai/ Kochi/ Vadodara and Jaipur, Delhi to Chennai/ Bengaluru/ Amritsar and Vadodara, Chennai to Madurai/ Kochi/ Coimbatore/ Hyderabad/ Thiruvananthapuram and Bengaluru. The service also links Bengaluru to Mumbai / Mangalore/ Pune/ Hyderabad/ Thiruvananthapuram and Kolkata and Kolkata to Jorhat/ Agartala/ Guwahati. Besides these sectors, Jet Airways Konnect also connects Hyderabad to Goa / Ahemdabad / Indore / Bhopal and Raipur. Jet Airways Konnect currently operates over 130 flights daily.
About JetLite
JetLite is a wholly owned subsidiary of Jet Airways India Ltd. and was acquired by Jet Airways in April 2007. Positioned as an all-economy airline, JetLite promises to offer value for money fares. JetLite currently operates a fleet of 23 aircraft, which includes 16 Boeing 737 series and 7 Canadian Regional Jets 200 Series. The airline flies to 28 domestic destinations and 2 international destinations (Kathmandu and Colombo), currently operating 115 flights a day, on average.
Jet Airways, with the acquisition of JetLite, and along with its Economy Class Jet Airways Konnect service, today has a combined fleet strength of 109 aircraft and operates over 449 flights daily.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segment discovery, Adaptive Targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
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