GOCOMPARE.COM BOOSTS CUSTOMER ENGAGEMENT AND CONVERSION RATES WITH AUTONOMY OPTIMOST
Comparison Site Employs Multivariable Testing and Increases Quote Volumes
Cambridge, UK and SAN FRANCISCO - October 19, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that leading comparison site Gocompare.com is using Autonomy Optimost's Multivariable Testing (MVT) solution to boost customer engagement and increase quote volumes. The Autonomy Optimost solution enables businesses to enhance customer engagement through varying the content that new visitors see, and then identifies which design secures the highest number of visitors to the site. Gocompare.com recently used the Autonomy Optimost solution to increase the number of visitors to its car insurance landing page. After running the Optimost solution to identify the most compelling combination of content and layout, the company saw a significant increase in the click-through rate (CTR).
Launched in November 2006, Gocompare.com helps people find the right insurance at the right price by focusing on displaying product features rather than just listing prices. Today, Gocompare.com provides one of the most comprehensive online comparison services in the UK, comparing a wide range of financial products.
"The Optimost system has enabled us to launch new marketing campaigns and initiatives and measure the impact on our quote volumes instantly. Gocompare has such a strong proposition for consumers who are looking to save on their outgoings, it's only right that we should implement the best systems to ensure that we are getting them through the door. We chose to work with Autonomy because we were impressed with their extensive experience with multivariable testing, first-class technology and dedicated customer support," said Nicholas Hall, head of marketing at Gocompare.com.
The Autonomy Optimost solution can create, test and optimize virtually limitless combinations of web copy, offers, and layouts that determine the customer journey. The solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media.
"Autonomy Optimost enables businesses to measure visitors' actions and extract insight about customer behavior thus boosting customer engagement and conversion rates," said Greg Kelton, VP EMEA Autonomy Optimost. "We have a proven track record for helping customers generate significant uplifts and as such businesses are increasingly turning to Autonomy Optimost. We are delighted to add Gocompare.com to our extensive customer list."
Please visit http://www.interwoven.com/optimost to learn more about the Autonomy Optimost Multivariable Testing and Optimization solutions.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segment discovery, Adaptive Targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...pages, shopping carts, credit card pages, banner ads, email creatives and web applications as well as every content type within them, including headlines, copy, forms, images and rich media. Autonomy Optimost increases Money2India conversions by over 34 per cent Given the spread of Indians across the...
Summary: ...the effectiveness of these pages in driving conversions, RPA turned to Interwoven Optimost for multivariable testing. Says Shlauter, “Optimost offered the necessary combination of technological infrastructure, strategic services, and hands-on guidance for executing the program.” Fern Shlauter, VP...
Summary: ...the original page. Based on the test results, Warner Leisure Hotels plans to add a thumbnail image of the hotel or resort next to the location’s listing. “Adding an image and testing that with visitors to the site sounds like such a simple thing, but for us to test it without using Interwoven Optimost...
Summary: ...Butlins Case Study. Testing with Interwoven Optimost increased average revenue per visitor by 3% In the ever-competitive holiday market, Butlins is still at the forefront of the holiday industry more than 70 years after Sir Billy Butlin opened his first centre at Skegness. In excess of 1.5m visitors per...
Summary: ...changes in a safe and statistically-valid environment” commented David. A key area of focus was the landing page conversion for their annual clearance sale. Through the testing of numerous copy recipes and graphic layouts Interwoven Optimost was able to increase home page click though by 75%. As David...
Summary: ...Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject LOVEFiLM home page, as accessed by natural visitors to the site. Results In a four-week test period, conversions rose by 10 per cent – an increase that will bring in an 7 figure sum of revenue each year...
Summary: ...also tested different shipping rates to minimize visitor drop off and maximize sales volume. Using multivariable testing Roku discovered that by providing free shipping during the conversion funnel, sales volume increased by a double-digit percentage and proved to be a good business decision. “It’s...
Summary: ...Industry Information Services Challenges • Increase online conversions by at least 25% • Use quantifiable online performance to drive growth, retention, and competitive differentiation Benefts of Using Autonomy Optimost • Increased email submission conversion rate by 73% • Concrete statistics...
Summary: ...Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI. The results of TrustedID’s Website optimization initiative were dramatic: visitor abandonment of pages within the registration funnel dropped...
Summary: ...Travel Category leader. Now, to stay at the forefront of its market, the company turned to multivariate testing (MVT). Says Dangaran, “We’ve seen more and more of our competitors using MVT. It’s a powerful way to inform decisions about site design and funnel design, and it’s a natural evolution...
Summary: ...funnel would perform better than the existing one, and secondly to conduct multivariable testing on the landing page to improve visitor and subscription conversions. The first phase of testing proved that the new subscription site performed 36% better than the original in converting visitors. “There...
Summary: ...so well tomorrow. Sites should be regularly tested Objective Increase conversion of visitors to members Solution Interwoven Multivariable Optimization solution Test Subject Friendship and dating site landing page Results As a result of the test, MakeFriendsOnline.com was able to increase conversions by...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...trends and market fuctuations using multivariable testing and optimization to satisfy the most current interests and needs of visitors. Multivariable Testing TeamSite Multivariable Testing provides a dramatic and measurable boost to bottomline performance by significantly improving conversion rates, including...
Summary: ...Automated capab-ili ties such as multivariable testing (MVT), segmentation and targeting, product reco-m mendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing...
Summary: ...learn and understand existing customers as they evolve, discover new segments of online visitors, and quickly respond to each group of customers with targeted online offers and content that increase customer engagement and conversion rates. Rather than relying on statisticians to perform complex analytics...
Summary: ...existing customers as they evolve, discover new segments of online visitors, and quickly respond to each group of customers with targeted online offers and content that increase customer engagement and conversion rates. Rather than relying on statisticians to perform complex analytics based on static,...
Summary: ...Autonomy Interwoven LiveSite product brief. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating...
Summary: ...it is completely language independent. Multivariable Testing Autonomy Optimost is a content optimiz-a tion technology that has the power and flexibility to test any content for marketing deliverables across the organization, such as call scripts, product recommendations, landing pages, web forms, dynamic...
Summary: ...improve the visitor experience by automatically organizing or removing navigation, flter options, and search results to quickly guide visitors to the products and content that satisfy their unique interests. As a result, b-usi nesses enjoy increased customer satisfaction and online conversions. About...
Summary: ...to display, format, and stylize rich text and images on a page n Form builder components to construct web forms within landing pages and microsites n List components for ordering and listing rich text, files, and images on a page n Promotion components to display content from a TeamSite FormsPublisher...
Summary: ...through: • WYSIWYG drag-and-drop page creation, preview, and assembly • Integrated multivariable testing to ensure the most effective content across all their sites and drive better page metrics and conversions • Reduced cost of rolling out landing pages through page templates and content reuse...
Summary: ...and personalization • Increase conversion rates and average order size by providing relevant content, targeted offers, and product recommendations in real time • Improve customer engagement, satisfaction, and loyalty by delivering personalized experiences that meet the unique requirements of each...
Summary: ...including what online campaigns and offers, are the most effective or need refinement is only part of the problem. The other issue is leveraging valuable information to quickly update your site and direct multivariable testing to continuously improve your customers’ online experience. Products that...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Enterprise Archive Solution. EAS reduces the potentially discoverable volume of ESI by effectively pre-filtering nongoverned content and efficiently deleting expired content, dramatically reducing the time and cost that would be needed for teams of lawyers to manually collect and analyze the...
Summary: ...search Configurable aggregation of SharePoint Server stored documents, including from multiple SharePoint servers in parallel Unique mapped security model does not need to send any requests across the network to SharePoint when building up a results list File filtering, transformation and rendering support...
Summary: ...code is included with OmniFetch™. OmniFetch™ DLL Tester In addition to providing DLL examples and full source code, Autonomy also provides a DLL Graphical User Interface for testing custom built connectors. The OmniFetch™ DLL Tester loads the DLL and runs through a cycle testing all the functions....
Summary: ...HTML & XML • Extract binary document types stored in database blobs • Deliver content back from Oracle over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Retrieve data from local or remote Oracle...
Summary: ...including HTML & XML • Extract binary document types stored in database blobs • Deliver content back from Stellent Content Server over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Aggregate data...
Summary: ...HTML & XML • Extract binary document types stored in database blobs • Deliver content back from ODBC over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Aggregate data from local or remote ODBC Databases...
Summary: ...actions • Schedule jobs independently of each other • Extract data as any text based format including HTML & XML • Extract binary document types stored in database blobs • Deliver content back from eGain data repositories over the web • Content layout highly configurable using layout templates...
Summary: ...sets of documents or even user profiles and automatically identify inherent themes or information clusters. IDOL even clusters the unstructured content exchanged in email, telephone conversations and instant messages.
...
Summary: ...Autonomy Language Support Data Sheet 0506. Autonomy's software infrastructure uses canonicalization to ensure that all character forms are treated equally through automatic conversion to an internationally recognized canonical form. www.autonomy. com Autonomy Inc. One Market Plaza, 19th Floor, San Francisco,...
Summary: ...vast amounts of web pages, documents, e-mails, feeds, etc, can bring even the most powerful software to its knees, unless it is powered by Autonomy. Autonomy’s unique technology automatically reads, categorizes, hyperlinks, personalizes large volumes of unstructured data, and delivers personalized highly...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...customer conversions by helping the company discover and learn the most effective combination of content for each visitor. Even small changes to content—such as page layout, headline variations, button colors, and images—can have a dramatic impact on conversion rates. Often, these changes are so simple...
Summary: ...was emerging. Multivariable testing allows the marketer to create and test multiple versions of a Web page or part of a page to determine the most effective combination of content and design that drives the highest levels of desired customer actions, like conversion rates or customer engagement. Multivariable...
Summary: ...Understanding the Essentials of Multivariable Testing Volume 1: Comparing Multivariable Testing Approaches. Further, we still cannot include or exclude specific combinations. Optimal designs give us the greatest amount of flexibility. If the assumptions of the pre-planned designs are warranted, the software...
Summary: ...understanding, and managing “interactions” among variables on a Web page, (b) determining the number of combinations to test, and (c) understanding orthogonality and balance. Main Effects, Interactions, and Confounding Most fundamentally, the purpose of any test, A/B or multivariable, is to measure...
Summary: ...make the needed difference, and those minor changes add up. So how do you know what changes to make, where to make them, and if they will really work? Optimizing your Web form through multivariable testing can dramatically and easily lift conversion rates. As the most important step in your conversion...
Summary: ...Powerful Strategies for Optimizing Web Copy. Emphasize Simplicity If you’re asking your Web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...we see that with the appropriate choice of feature, response rates can be increased even as the required commitment period is lengthened. Next, comparing the first and fifth combinations we see that providing the first two features increases response rates only marginally compared with providing the third...
Summary: ...C Multivariable ustomer testing (MVT)—the Interability action to test in real time Optimizationany and all parts of a web page to see what version of content, design, or layout maximizes conversion rates—has become a core part of many companies’ online operations. Leveraging Autonomy Optimost, the...
Summary: ...and other implicit data, to any one of seven versions of a microsite that features a quote registration form. As each customer goes through the form process, the company tracks their behavior and uses the analysis to optimize the messages and quote form to maximize the conversion rates. A marketer uses...
Summary: ...for improvement. With a multivariable testing solution integrated into an ongoing content creation and launch planning process, organizations can be confident that they have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariable testing solution allows...
Summary: ...costs Yes† Yes Supervision– outgoing messages can be reviewed for compliance with policies/regulations Yes* Yes* Risk Control– archived data resides on customer premises No Yes Security– 24/7 monitoring and on-site security for maximum protection Yes Yes* Experience– in-use deployment tested...
Summary: ...Understanding the Essentials of Multivariable Testing Volume 3: The Arithmetic of Experimental Designs. Example Suppose the experiment we want to run has the following features: Five factors have to be tested, I=5 The frst three factors have two values, each, and the last two have three values each. That...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
.pdf.png)
Download PDF Version
Autonomy Releases
