GOCOMPARE.COM BOOSTS CUSTOMER ENGAGEMENT AND CONVERSION RATES WITH AUTONOMY OPTIMOST
Comparison Site Employs Multivariable Testing and Increases Quote Volumes
Cambridge, UK and SAN FRANCISCO - October 19, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that leading comparison site Gocompare.com is using Autonomy Optimost's Multivariable Testing (MVT) solution to boost customer engagement and increase quote volumes. The Autonomy Optimost solution enables businesses to enhance customer engagement through varying the content that new visitors see, and then identifies which design secures the highest number of visitors to the site. Gocompare.com recently used the Autonomy Optimost solution to increase the number of visitors to its car insurance landing page. After running the Optimost solution to identify the most compelling combination of content and layout, the company saw a significant increase in the click-through rate (CTR).
Launched in November 2006, Gocompare.com helps people find the right insurance at the right price by focusing on displaying product features rather than just listing prices. Today, Gocompare.com provides one of the most comprehensive online comparison services in the UK, comparing a wide range of financial products.
"The Optimost system has enabled us to launch new marketing campaigns and initiatives and measure the impact on our quote volumes instantly. Gocompare has such a strong proposition for consumers who are looking to save on their outgoings, it's only right that we should implement the best systems to ensure that we are getting them through the door. We chose to work with Autonomy because we were impressed with their extensive experience with multivariable testing, first-class technology and dedicated customer support," said Nicholas Hall, head of marketing at Gocompare.com.
The Autonomy Optimost solution can create, test and optimize virtually limitless combinations of web copy, offers, and layouts that determine the customer journey. The solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media.
"Autonomy Optimost enables businesses to measure visitors' actions and extract insight about customer behavior thus boosting customer engagement and conversion rates," said Greg Kelton, VP EMEA Autonomy Optimost. "We have a proven track record for helping customers generate significant uplifts and as such businesses are increasingly turning to Autonomy Optimost. We are delighted to add Gocompare.com to our extensive customer list."
Please visit http://www.interwoven.com/optimost to learn more about the Autonomy Optimost Multivariable Testing and Optimization solutions.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segment discovery, Adaptive Targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
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