LEADING GERMAN PUBLISHER CHOOSES AUTONOMY TO POWER ONLINE ADVERTISING, NEWS AND SEARCH PORTALS
WESER-KURIER Attracted to Autonomy's Meaning Based Computing Technology and Comprehensive High-end Information Processing Portfolio
Cambridge, UK and SAN FRANCISCO - September 15, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that WESER KURIER, the largest newspaper in the German city of Bremen and the region with 532,000 daily readers, has chosen to implement Autonomy's unique Meaning Based Computing technology to power search and advertising on its news portal, www.weser-kurier.de. Autonomy's award-winning Intelligent Data Operating Layer (IDOL) infrastructure software was selected after a competitive tender owing to the breadth of its functionality and the company's strength and reputation in the market.
Only Autonomy was able to deliver a solution that addresses all of WESER-KURIER's requirements on a single platform. IDOL will be the underlying technology for all customer interactions with the site, enabling WESER-KURIER's readers to benefit from conceptual access to content, hyperlinks to pertinent articles, explicit and implicit profiling and alerts to other stories that might be of interest.
"We are delighted to have Autonomy's technology at the heart of our online portal," said Jens Tittmann, Managing Director at WESER-KURIER Digital GmbH. "IDOL's meaning-based capabilities will allow us to transform user experience, increase website stickiness and drive up the click through rate (CTR) by delivering customized news and adverts based on an individual user's preferences and intent all automatically and in real-time."
"Autonomy has a solid history of powering some of the world's largest eCommerce and news sites," said Victor Cohen, Regional Manager Autonomy Northern Europe. "WESER-KURIER was looking for cutting edge technology to supplement its unique online offering and provide its extensive reader base with a first-class user experience. We are delighted that WESER-KURIER chose Autonomy as the only vendor who met its high expectations."
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search revenues, with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
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