AUTONOMY WINS BEST INNOVATION AWARD FOR ITS GROUND-BREAKING MEANING BASED MARKETING SOLUTIONS PORTFOLIO
Coveted Accolade Celebrates Autonomy's Sector-Defining Vision and Technology
Cambridge, UK and SAN FRANCISCO - August 17, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that it has been named the winner of the 'Best Innovation Award' in the Best Business Awards 2009 for its sector-defining Meaning Based Marketing (MBM) solutions portfolio. The prestigious accolade highlights Autonomy's unique ability to develop industry-firsts and successfully bring them to market. MBM has transformed how businesses understand and interact with their customers in today's multi-channel, digital world, resulting in dramatic improvements to business outcomes. Powered by Autonomy's acclaimed meaning-based technology, MBM delivers the most comprehensive understanding of customer interactions, and automates the appropriate action so that each connection can be individualized and optimized.
"We particularly like the fact that Autonomy's products go beyond the conventional tracking and analysis systems provided by many of its competitors," said Andrew Areoff, Director at Areoff and a Judge at the Best Business Awards. "Autonomy's innovative Meaning Based Marketing (MBM) solutions portfolio allows companies to increase sales through the intelligent monitoring and real-time reaction to all forms of user interaction from text through to rich media and even call centre conversion analysis. These areas of the supplier/customer interaction that are very rarely addressed in conjunction with the more usual forms of interaction give the Autonomy solution a real competitive edge in helping companies to be more profitable."
Nowadays, the web is the most powerful tool for businesses of all sizes to inform, persuade, and build trust and loyalty with customers and prospects. But if web visitors don't get what they are looking for quickly, chances are they will turn to look at competitive offerings. The ability to effectively engage and convert customers as well as retain their attention over time is determined by the ability to listen to them, understand their true intent, and respond appropriately with an engaging experience. Autonomy's Meaning Based Marketing (MBM) solutions portfolio empowers marketers with the ability to deliver the right web experience to the right person at the right time based on an understanding of visitor interactions, patterns, behaviors, histories, and interests across multiple channels, providing a competitive arsenal for transforming and growing their online presence.
"Autonomy's innovations allow companies to leverage the richness of unstructured information from a number of sources in real-time and react at the point of opportunity rather than after the event. It is this instant reaction and intelligent gathering of information that made Autonomy's entry stand out," concluded Areoff.
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offer by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...Virgin Mobile Transforms Its Online Business for Speed, Relevancy and Impact with Autonomy - case study. PROMOTE POWER PROTECT Virgin Mobile Transforms Its Online Business for Speed, Relevancy and Impact with Autonomy Virgin Mobile resells mobile network operators’ airtime under its own brand, and differentiates...
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Summary: ...can now easily and cost-effectively create and dynamically deliver highly-targeted, consistent and engaging experiences across the entire online channel and maintain brand consistency with print and other marketing channels. Autonomy’s technology was selected after a competitive procurement process...
Summary: ...provider of proactive consumer identity theft protection solutions, delivering an optimal online experience is a business-critical requirement. “Our web channel is the only way people could sign up for our service” explains Lomit Patel, the company’s Senior Director of Marketing. “Improving our...
Summary: ...Avaya - Case Study. “It’s essential for us to maintain content consistency and parity across our external and internal channels,” said Rodgers. “People can now learn basic facts about technology, do more in-depth research, take in an online briefing, and connect with Avaya anywhere in the world....
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Summary: ...mature, and well-integrated,” explains Pressley. “We were confdent the company could keep pace with us as a long-term business partner.” Following a series of town hall meetings featuring an Interwoven demo, the frm’s staff and partners had only one reaction: this is what we need—when are we...
Summary: ...Odin Feldman Pittleman Case Study. Web-based access for both client collaboration and remote workers—even without their usual laptops. As with many frms, records retention and management will become an increasingly important focus in the near future. “It would only make sense to look at Interwoven...
Summary: ...of printing and mailing of marketing collateral and decreased website development and production expenses • Content management system has enabled TABS to provide dealers with fresh, relevant content, which is helping them aggressively sell more product • FYI Portal has received numerous industry accolades,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...campaigns through advanced PPC bid optimization. You can also leverage optimized SEO keywords to make sure you create content that will lead to the best natural search results. Address each customer individually To provide a dynamically targeted experience to each visitor, you must first form a complete...
Summary: ...local teams. With MediaBin, you can centralize the storage of rich media assets in a single repository. The ability to manage, distribute, and publish thousands of customer-facing digital assets to promote your messaging, products, and brands can transform and enhance the way you present information online....
Summary: ...Users can also share work-product securely with clients via extranets. WorkSite allows firms to implement working practices consistent with their policies and vision while promoting collaboration across distributed teams and clients, ultimately improving profitability and client service. WorkSite is exceptionally...
Summary: ...By streamlining and automating key business processes iManage Workflow Manager can drive significant improvements in productivity, cost savings, compliance and customer satisfaction that ultimately impact an organizations profitability, competitiveness and ability to grow and scale. • Drives consistent...
Summary: ...Autonomy IDOL 10. This allows technology to bridge the gap between human perception of an object and information about the object that a computer might infer from an image or video, and allows arbitrary objects created by a user to be positioned and to interact with new realities. Map/Reduce Integration...
Summary: ...audit history. Autonomy Global Capital Markets solution provides visibility into all client materials, even those inadvertently misfiled, and provides a complete audit history for managed content. This can save time, audit expense, and strengthen your customer relationships and brand value within the...
Summary: ...of WorkSite for security, document history, and automatic profiling. •Delivers a “zero-footprint” client option so there is no client-side application adding to the overall size of the end user application set. •Enables users to interact with WorkSite content just like any File Server content;...
Summary: ...time, capturing a clear audit trail of changes, and eliminating out-of-sync versions. • Audit Trails & Version Control – Meet regulatory, legal or operational requirements by tracking the complete history of all activities performed on a given document. • Meanin gBased Search – Leverage Autonomy...
Summary: ...meaning. As a result, marketers are able to understand customer conversations and behaviors and develop actionable and real-time insights to create engaging customer experiences and resolve problems across each of their channels. With Autonomy Explore, companies can review prospects’ sentiments when...
Summary: ...LiveSite can also target any type of content, including individual pages, applications, promotions, images, product descriptions, and documents to visitors across any channel, including mobile, portal, .NET, rich internet applications (RIAs), and custom J2EE applications. LiveSite is highly scalable,...
Summary: ...existing compliance infrastructure. Autonomy Social Media Governance extends Autonomy's market-leading supervision, policy and compliance platform, used today by the world's leading corporations, to enable businesses to maintain compliance with new regulatory requirements for employees engaging on social...
Summary: ...WorkSite Mobility. Through an innovative user interface, mobile professionals can now interact with client files, find and view documents and attach files to emails to collaborate with colleagues and clients. WorkSite Mobility gives professionals the tools to access, share and manage information effectively...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...of the Customer 1 Executive Summary Customers interact with your brand in many ways through many disparate channels. For example, they interact directly via the website or mobile apps, they call into the contact center, and visit retail locations. They also interact with your brand indirectly by engaging...
Summary: ...and defining what ERM aims to achieve .3 Steps for successful change management .3 The importance of a sound system design .5 Change management as a communications and feedback channel . 6 Conclusion .8 Written by 3 Any electronic records management solution that is adopted by an organization can in some...
Summary: ...of social media are obvious: these innovative communication channels introduce new legal and compliance challenges. To the extent employees are engaging over social media channels to conduct business, obligations regarding those interactions may flow directly from existing regulatory requirements.1, 2...
Summary: ...Legal Technology: Enhancing profitability through an economic crisis. But the roll-out of 21CN will increase this number to 600 POPs, covering 87 per cent of UK businesses, by April 2009; rising to 1100 POPs a year later, providing the option of next-generation Ethernet services to 98 per cent of UK businesses....
Summary: ...Responsible Information Management: Ensuring Data Privacy in the Enterprise. Responsible Information Management: Ensuring Data Privacy in the Enterprise White Paper By: Andrew Joiner Division CEO, Autonomy and Adam Ecker Sr. Technologist, Autonomy Index The Problem: Customer Data is a Liability 1 The...
Summary: ...in conjunction within Autonomy’s Meaning Based Marketing (MBM) solution to help organizations develop marketing offerings based on insight from analysis and then automatically test and optimize those offers, seamlessly within the MBM solution. Autonomy Explore is a powerful solution. It is most powerful...
Summary: ...conventional discovery of paper records” for a number of reasons: , their exponentially greater volume relative to hard-copy documents, the dynamic nature of computer systems, which can change or delete electronically stored information often without that specific knowledge or intent; and the interplay...
Summary: ...actionable outcomes, not just charts. Now, a customer’s call center call can be linked to their website activity, to their entry in the database, to their purchase history, in real time. Now, policies can be implemented across emails, documents, voicemails, social media, SMS messages, and transaction...
Summary: ...of voice conversations and electronic communications. http://www.fsa.gov.uk/pubs/policy/ps08_01.pdf 2 Ibid. at 2.1 2 Audio Governance and COBS 11.8 Covered Electronic Communication Channels The FSA was careful in promulgating the final rule to avoid narrowly defining the types of electronic communication...
Summary: ...Transforming Matter and Case Management with a Platform of Meaning. With this approach, a broader set of data sources can be incorporated within the conficts review. Also important is the ability to utilize a variety of public data sources during the conficts process. A meaning-based system can identify...
Summary: ...forced to change how they do things overnight. A human-friendly approach to change can really smooth out the transition and make change easy. What does the term humanfriendly mean? Firstly, it is a rich interface, such as the one Cardiff provides via electronic forms to connect to processes. In fact,...
Summary: ...increases the importance of web content archiving, storage, retention, and data management technologies to businesses. Organizations that interact with customers through the constantlychanging web channel must safeguard against a myriad of litigation and business risk. Archiving Web Content for Multiple...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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