AUTONOMY WINS BEST INNOVATION AWARD FOR ITS GROUND-BREAKING MEANING BASED MARKETING SOLUTIONS PORTFOLIO
Coveted Accolade Celebrates Autonomy's Sector-Defining Vision and Technology
Cambridge, UK and SAN FRANCISCO - August 17, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that it has been named the winner of the 'Best Innovation Award' in the Best Business Awards 2009 for its sector-defining Meaning Based Marketing (MBM) solutions portfolio. The prestigious accolade highlights Autonomy's unique ability to develop industry-firsts and successfully bring them to market. MBM has transformed how businesses understand and interact with their customers in today's multi-channel, digital world, resulting in dramatic improvements to business outcomes. Powered by Autonomy's acclaimed meaning-based technology, MBM delivers the most comprehensive understanding of customer interactions, and automates the appropriate action so that each connection can be individualized and optimized.
"We particularly like the fact that Autonomy's products go beyond the conventional tracking and analysis systems provided by many of its competitors," said Andrew Areoff, Director at Areoff and a Judge at the Best Business Awards. "Autonomy's innovative Meaning Based Marketing (MBM) solutions portfolio allows companies to increase sales through the intelligent monitoring and real-time reaction to all forms of user interaction from text through to rich media and even call centre conversion analysis. These areas of the supplier/customer interaction that are very rarely addressed in conjunction with the more usual forms of interaction give the Autonomy solution a real competitive edge in helping companies to be more profitable."
Nowadays, the web is the most powerful tool for businesses of all sizes to inform, persuade, and build trust and loyalty with customers and prospects. But if web visitors don't get what they are looking for quickly, chances are they will turn to look at competitive offerings. The ability to effectively engage and convert customers as well as retain their attention over time is determined by the ability to listen to them, understand their true intent, and respond appropriately with an engaging experience. Autonomy's Meaning Based Marketing (MBM) solutions portfolio empowers marketers with the ability to deliver the right web experience to the right person at the right time based on an understanding of visitor interactions, patterns, behaviors, histories, and interests across multiple channels, providing a competitive arsenal for transforming and growing their online presence.
"Autonomy's innovations allow companies to leverage the richness of unstructured information from a number of sources in real-time and react at the point of opportunity rather than after the event. It is this instant reaction and intelligent gathering of information that made Autonomy's entry stand out," concluded Areoff.
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offer by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...Autonomy Optimost - Roku case study. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical...
Summary: ...combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your org-aniza tion by phone, Web, email, chat, or social...
Summary: ...have critical information on competitive strategy and feedback on specific marketing promotions using Qfiniti Explore speech analytics. For example, Explore provided Orange with specific information that was used to evaluate the results of their marketing promotions. With the information collected from...
Summary: ...This makes it important to look at the Website as a whole, and understand how we can help our suppliers connect meaningfully with their customers,” Marren said. Over the course of two years, Optimost conducted a series of tests to see exactly how ThomasNet’s visitors were interacting with the site,...
Summary: ...important role in strengthening the broadcaster’s relationship with its audience. E4, Channel 4’s youth-oriented channel, uses TeamSite to generate challenges and competitions. Images and videos submitted by visitors pass through a TeamSite front-end into MediaBin, which is used to transform key frames...
Summary: ...reader benefi ts from viewing current, relevant and authoritative information published by real subject matter experts, thus providing optimal value to the targeted audiences.” Arlene Blakeway, Web communications manager CITEC CITEC Stays Ahead of the Competition with Int CITEC Stays Ahead of the Competition...
Summary: ...TABS to provide dealers with fresh, relevant content, which is helping them aggressively sell more product n FYI Portal has received numerous industry accolades, including Kinetic Information’s 2002 Process Innovation Award Interwoven platform allows TABS to realize portal benefits Recognizing it needed...
Summary: ...interfaces was a cornerstone to its offering—and a feature that institutional investors would welcome. The Solution WSOD selected Autonomy in 2006. Autonomy’s flagship product, IDOL is a platform for understanding the meaning and significance of information. Using IDOL, WSOD can quickly process digital...
Summary: ...solutions, delivering an optimal online experience is a business-critical requirement. “Our Web channel is the only way people could sign up for our service” explains Lomit Patel, the company’s Senior Director of Marketing. “Improving our online conversion rates and reducing drop-offs has an immediate...
Summary: ...Autonomy iManage offers the most comprehensive suites of information management applications all on a common platform. Autonomy iManage has over a decade of experience working with law and accounting firms to understand how these professionals interact with information and their need to find, manage and...
Summary: ...soon as a story airs, then immediately deliver that intelligence to clients. The Benefits of Autonomy VMS is widely recognized for its ability to arm senior corporate executives, chief marketing officers, corporate communications professionals and their marketing, advertising and Public Relations teams...
Summary: ...a dedication to excellence in operations and customer service, Progress Energy wanted to ensure that valuable communication during their agent-customer interactions was fully leveraged. Progress Energy needed a tool that could help them effectively understand these conversations to continue contact center...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web,...
Summary: ...The offering is massively scalable and can dynamically handle billions of product co-m binations and millions of customers using a language-neutral understanding of content, products and customer interactions. The Challenge With the severe economic challenges faced by many businesses, the online channel...
Summary: ...interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging,...
Summary: ...of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks....
Summary: ...and navigation—to visitors in real time at each point of interaction. Visitors can be guided to relevant products and information, alerted to new products of interest, and provided with cross-sell and up-sell offers for complementary products or services. As such, customer interactions are transformed...
Summary: ...Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by und-er standing the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable...
Summary: ...the unique needs of each customer as deeply and accurately as possible. Each profle draws on all available information, including transactions, multichannel interactions, personal interests, and both individual and community behavior to better understand and support the needs of the customer. Each profle...
Summary: ...automatic process provides deep insight into site visitors, and enables interactive marketers to easily understand the results and then quickly deploy the resulting segments and the content visitors respond to as a part of marketing campaigns. Advanced Capabilities n Empower marketers to engage with customers...
Summary: ...Autonomy Optimost - Adaptive Targeting. Adaptive Targeting, powered by Autonomy’s Intelligent Data Operating Layer (IDOL), can be used to learn and understand existing customers as they evolve, discover new segments of online visitors, and quickly respond to each group of customers with targeted online...
Summary: ...Autonomy Interwoven TeamSite® product brief. n Optimize the visitor experience to increase conversions and sales revenue. Advanced Analytics for Understanding and Refning Customer Interaction Autonomy is the only provider of intelligent analysis of customer interactions across a variety of communication...
Summary: ...by your ability to listen and understand the meaning behind that data and respond appropriately. Autonomy Interwoven ensures that Web analytics are tightly integrated with your online marketing to provide you valuable insights into your customers and how they interact with your Website and online marketing...
Summary: ...engines that can understand “shades of gray.” Although the computing world has changed significantly since the relational database model was introduced 40 years ago, minimal innovation has occurred in this mature market. RDBMS technology is rigid and unintuitive, unable to understand patterns of data...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...is saved, the harder it is to value and therefore to discard efficiently.” —“Too Much, Too Old: Information Access Technology Enables Valuation and Reduction of Legacy Data” Whit Andrews, Dale Vecchio, Kelly Rush, June 17, 2008 Leaders in Innovation Most Innovative Email & IM Compliance Solution...
Summary: ...IDOL 7 Server Technical Brief. Existing legacy taxonomies can be either maintained or enriched with contextual understanding. The information that IDOL has automatically aggregated and categorized is presented to users in the form of channels. 3. Automatic Query Guidance IDOL’s Automatic Query Guidance...
Summary: ...the manual effort to control data allowing decisions to be made faster • Assist in making more accurate decisions that increase profitability • Integrate information through understanding the content removing the need to drop in and out of different silos to retrieve information • Increase subscriber...
Summary: ...Autonomy Oracle Fetch Technical Brief 0605. Technical Brief Autonomy Connectors – Oracle Fetch Technology Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond...
Summary: ...Autonomy SAP Fetch Technical Brief 0605. Technical Brief Autonomy Connectors – SAP Fetch Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords and meta-data...
Summary: ...Autonomy Siebel Fetch Technical Brief 0605. Technical Brief Autonomy Connectors – Siebel Fetch Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords and...
Summary: ...Autonomy NNTP Fetch Technical Brief 0605. Technical Brief NNTP Fetch Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords and meta-data to identify concepts...
Summary: ...Autonomy Stellent Fetch Technical Brief 0605. Technical Brief Autonomy Connectors – Stellent Fetch Technology Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond...
Summary: ...Autonomy ODBC Fetch Technical Brief 0506. Technical Brief Autonomy Connectors – ODBC Fetch Technology Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords...
Summary: ...Autonomy PCDocs Fetch Technical Brief 0605. Technical Brief Autonomy Connectors - PCDocs Fetch Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords and...
Summary: ...Autonomy eGain Fetch Technical Brief 0605. Technical Brief Autonomy Connectors – eGain Fetch Technology Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords...
Summary: ...Autonomy FTP Fetch Technical Brief 0605. Technical Brief FTP Fetch Overview Autonomy’s software infrastructure uses sophisticated patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords and meta-data to identify concepts...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Autonomy Whitepaper - Multichannel Customer Interaction Strategy. Based on an understanding of customer interactions, patterns, behaviors, histories and interests in real-time and across multiple channels, this solution provides a competitive arsenal for enhancing customer engagement and driving revenue....
Summary: ...and behavior across all systems to accurately understand a visitor’s interest and target content accordingly. Marketers do not have to depend on visitors to fill out profile information or form fields to understand their unique needs and interests. Automatic Recommendation IDOL provides visitors with...
Summary: ...marketing advantages in the form of customer engagement, business agility, and measurable ROI. With its lower cost profle and quantifable outcomes, the Web is increasingly the channel of choice for scarce marketing resources and dollars. The online customer lifecycle The phrase “customer lifecycle”...
Summary: ...of personalized customer interactions, marketers are understandably wary of forward-looking promises. Now the good news: far from vaporware, Meaning Based Marketing is a reality today. More than 500 meaning-based functions of IDOL are now available within Autonomy's Web solutions. The game has changed....
Summary: ...Autonomy White Paper: Maintaining a Competitive Edge with Interaction Analysis. Dispute Resolution Financial Services, Healthcare, Insurance Conceptual Search Retrieves calls conceptually related to the initial query, providing more precise and accurate results for quick resolution. Marketing and Competitive...
Summary: ...Bring Meaning and Value to Enterprise Speech. It further provides an understanding of speech information that spans multiple channels and operational divisions, enabling companies to take a quantum leap forward in the way they manage customer service, gather intelligence for sales and marketing, determine...
Summary: ...to the critical factors that undoubtedly affect market presence and profitability. By analyzing voice information that comes from routine customer interactions, voicemails, video, and other sources, speech analytics can have a profound impact on the way businesses manage customer service, sales and marketing,...
Summary: ...results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most enga-g ing, timely and profitable customer experiences regardless of whether people interact with your organization...
Summary: ...and IBM WebSphere and WebSphere Portal Server enabled the company to: Eliminate creative service bottlenecks ■ ■ Automate web-ready image formats ■ ■ Simplify search ■ ■ Enforce a consistent look and feel ■ ■ across marketing channels Conclusion Best-in-class content management services...
Summary: ...becoming a critical tool for improved competitive positioning. Gaining control of enterprise information allows frms to react faster and better to emerging market opportunities and enjoy greater proftability and competitive advantage. Interwoven Trade Lifecycle Management Solution Interwoven Trade Lifecycle...
Summary: ...rich customer data and put critical content to work. Every interaction is an opportunity to target an offer, introduce a new service and track behavior. From the moment a visitor enters the website, a vast amount of information can be gathered, from geographic location and browser type to clickstream...
Summary: ...Legal Technology: Enhancing profitability through an economic crisis. IT staff appreciate the tight integration of SharePoint security with Active Directory, coupled with the ability to deploy WISDOM automatically via Active Directory and Group Policy. By allowing organisations to leverage their existing...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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