AUTONOMY OPTIMOST HELPS LEADING REAL ESTATE COMPANY INCREASE ONLINE CONVERSIONS
Multivariable Testing and Website Optimization Solution Significantly Increases Sales Leads and Customer Engagements for ZipRealty's 3,000 Agents
Cambridge, UK and SAN FRANCISCO - August 11, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that ZipRealty, Inc., a leading real estate company in the United States, has generated a significant increase in sales leads and customer engagements after the deployment of Autonomy Optimost's Multivariable Testing (MVT) solution.
Founded in 1999, ZipRealty provides home sellers and buyers with an innovative real estate solution. The company's website, www.ziprealty.com, streamlines the real estate process and as a result, they are able to pass significant savings on to their clients. ZipRealty's marketers use the Autonomy Optimost solution to automatically identify the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors' actions.
With Autonomy Optimost, all content types including text, pictures, video, page layout, email, banners, Flash and AJAX, can be analysed and optimised. ZipRealty's marketing team can then deploy, and continuously improve, the most effective website content to subsequent visitors, resulting in increased online conversion rates and revenues. Autonomy Optimost's powerful technology is already paying off for ZipRealty. Since the deployment of the Autonomy Optimost's MVT solution, ZipRealty has seen a 225% increase in the number of site visitors who "make an offer" online.
"Buying or selling a home involves a great deal of knowledge and research," said Jamie Wilson, Vice President of Product Development at ZipRealty. "We are all about creating an enjoyable, convenient, and affordable home buying and selling experience for our customers. The Autonomy Optimost solution helps us build a better web experience for them."
"With today's difficult macroeconomic climate and low interest rates, many home sellers are trying to find the easiest way to sell their homes at the best price, while buyers are trying to find the best deals in the market," said Mark Wachen, Managing Director of Autonomy Optimost. "ZipRealty.com provides its customers with the depth and breadth of information that can help to make their home buying experience a seamless process. Autonomy Optimost helps ZipRealty's marketers to automatically identify new segments of customers, recommend the most compelling content, and launch new offers and campaigns, all powered by a unique meaning-based approach. We are pleased to help ZipRealty turn more site visitors into buyers."
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offer by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
Summary: ...the site aligned to our brand values, clean, secure and easy to use.” The business driver for engaging Interwoven for Website optimisation was to undertake the difficult task of driving up John Lewis’ conversion rate from already high visitor numbers. With an already engaged and loyal community of...
Summary: ...conversion rates. Objective Increase conversions: specifically the number of people that take up a DVD rental subscription. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject LOVEFiLM home page, as accessed by natural visitors to the site. Results...
Summary: ...bank in India. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject The Money2India landing page, used by visitors who arrive after clicking on a banner or text advertisement. Results The six-week experiment was conducted across more than a dozen countries...
Summary: ...Mandalia. Objective Achieve revenue uplift by ensuring more visitors complete a booking. Solution Interwoven Optimost Website optimisation solution, using multivariable testing (MVT). Test Subject The booking funnel within the Warner Leisure Hotels Website. Results An increase in progress through the...
Summary: ...next challenge was determining how to further optimize the site and drive more visitors down the conversion funnel to complete their purchases. Roku conducted activity tracking and behavior analysis to identify the key pages that got the most traffic, such as their home page, and key areas of the online...
Summary: ...Case Study: TrustedID. Case Study Industry Consumer Identity Theft Protection Challenges n Reduce visitor abandonment during the online registration process n Increase new customer subscriptions on the Website n Improve the site conversion rate Benefits of Using Autonomy Optimost n Visitor abandonment...
Summary: ...in conversions, but it’s the kind of thing we never would have believed on our own.” LexisNexis LexisNexis Drives Customer Value thr Improved Online Conversions with Autonomy Optimost LexisNexis Drives Customer Value through Improved Online Conversions with Autonomy Optimost Overview The Martindale.com...
Summary: ...do the tests we wanted to,” says Marren. Interwoven Optimost ThomasNet ThomasNet Delivers an Optimized Online Mark Industry Industrial/manufacturing Challenges ■ Increase visitor traffic and engagement ■ Increase the amount of time visitors spend on the site, and incorporate it into their daily...
Summary: ...Butlins Case Study. Testing with Interwoven Optimost increased average revenue per visitor by 3% In the ever-competitive holiday market, Butlins is still at the forefront of the holiday industry more than 70 years after Sir Billy Butlin opened his first centre at Skegness. In excess of 1.5m visitors per...
Summary: ...conversion rates, including: ■ Changing the top left banner vs. the top right banner ■ Changing “assurance” text to a VeriSign logo ■ Better emphasis of the key promotion ■ Making specifi c copy changes As a result of testing with the Interwoven Website Optimization solution, TIME identified...
Summary: ...and then we know what to do,” says Murray. Objective Achieve revenue uplift by converting more visitors into paying customers. Solution Interwoven Optimost Website Optimisation. Test Subject The GAME website. Results An additional 14,000 visitors completed orders. This resulted in nearly a million dollar...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...during experimentation n Single call-page integration, which minimizes ongoing IT involvement and improves performance n Dynamic page optimization, including CSS, database, and business-rule driven content n Rich media optimization, including AJAX, Flash, video, and audio n Compatibility with any Web...
Summary: ...IDOL automatically provides website visitors with hyperlinks to information related to their view history or active pages or searches. By automatically analyzing the content on past or current web pages, topics of searches, or contact center interactions, IDOL forms a conceptual understanding of visitors’...
Summary: ...Automated capab-ili ties such as multivariable testing (MVT), segmentation and targeting, product reco-m mendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing...
Summary: ...based on the attributes that matter and the creative content ideas they responded to. The marketer can easily see the clusters of visitors and their definitions and then deploy the targeted segments and content to their website. Segmentation & Targeting Case Study What An online media site sells numerous...
Summary: ...both enjoy playing “Organizations looking for capabilities to support dynamic and compelling websites, with the ability to deliver highly targeted content, should consider Autonomy Interwoven.” —Gartner MarketScope for Web Content Management Builds Visitor Profles Automatically Using Information...
Summary: ...Autonomy Optimost - Adaptive Targeting. The solution could then automatically provide more content and special offers around travel tote bags and kits. Additionally, IDOL identifes clusters of sites visitors come from, which can be used to customize content delivery. For instance, an extreme sports retailer...
Summary: ...impact business in real-time, such as buying patterns or developing opinions • Delivers targeted content to customers for increased retention and satisfaction rates by leveraging social media insight • Performs real-time sentiment analysis on a granular level • Protects brand reputation by automatically...
Summary: ...Etailers improve their chances of turning visitors into buyers with product recommendation engines…” To survive and thrive in a tough economy, retail businesses need to make the shopping experience as easy as possible while encouraging visitors to buy more products as well as higher value skus. Managing...
Summary: ...turn insight into action. Meaning Based Computing takes all processed data and evaluates its meaning within the context of the entire corpus of data. With Autonomy Explore and IDOL, organizations are in the position to create compelling and dynamic customer experience, for websites, eCommerce, the contact...
Summary: ...identifies the patterns that naturally occur in text to give agents information in context to the question being asked, delivering the most relevant content for the conversation at hand. Related material is also provided so agents are prepared to answer additional questions on the same subject. In addition...
Summary: ...improve the visitor experience by automatically organizing or removing navigation, flter options, and search results to quickly guide visitors to the products and content that satisfy their unique interests. As a result, b-usi nesses enjoy increased customer satisfaction and online conversions. About...
Summary: ...and needs, and compel them to act. TeamSite helps marketers create online experiences that are meaningful, personalized, and will dramatically increase customer satisfaction, conversion rates, and overall online revenue.
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This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...storage optimization, and manage in-place functionality. ControlPoint provides visibility into SharePoint information risk and uses a centralized policy hub to enforce governance control across distributed networks and servers. EAS Leads to Large Savings in Cost Flexible deployment EAS combines the ability...
Summary: ...pattern-matching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords and meta-data to identify concepts within the text itself to determine which are the most important and to automate the processing of this content, regardless of...
Summary: ...of the lines is an indication of the quality of the cluster. Navigation features are identical to the 2D ClusterMap enabling users to browse clusters with a click of the mouse. • Automatic clustering of information • Automatic title generation • Automatic Hyperlinking & Summarization • Identify...
Summary: ...sets of documents or even user profiles and automatically identify inherent themes or information clusters. IDOL even clusters the unstructured content exchanged in email, telephone conversations and instant messages.
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Summary: ...including HTML & XML • Extract binary document types stored in database blobs • Deliver content back from Stellent Content Server over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Aggregate data...
Summary: ...HTML & XML • Extract binary document types stored in database blobs • Deliver content back from ODBC over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Aggregate data from local or remote ODBC Databases...
Summary: ...actions • Schedule jobs independently of each other • Extract data as any text based format including HTML & XML • Extract binary document types stored in database blobs • Deliver content back from eGain data repositories over the web • Content layout highly configurable using layout templates...
Summary: ...Autonomy Language Support Data Sheet 0506. Autonomy's software infrastructure uses canonicalization to ensure that all character forms are treated equally through automatic conversion to an internationally recognized canonical form. www.autonomy. com Autonomy Inc. One Market Plaza, 19th Floor, San Francisco,...
Summary: ...directly into the kernel of the IDOL engine itself. As a result of this unique solution, IDOL does not need to send any requests across the network to the data stores when building up a results list. The world’s largest and most secure intelligence organizations have deployed Autonomy to safeguard their...
Summary: ...HTML & XML • Extract binary document types stored in database blobs • Deliver content back from Oracle over the web • Content layout highly configurable using layout templates • Import parameters compatible with any other Autonomy indexing process • Retrieve data from local or remote Oracle...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...to remain competitive by decreasing abandonment rates and turning browsers into buyers, increasing the average order size by cross-selling and up-selling, reducing overheads by optimizing the management of promotions, identifying patterns in buyers’ behavior, and ultimately turning competitors’ customers...
Summary: ...optimize - Measure and analyze lift, and schedule new experiments within personas to fine tune content targeting. Conduct MVT with virtually unlimited content options As part of this process, Optimost collects 2. a rich data set including how the visitor arrived at the Website (context), when the visitor...
Summary: ...service centers 3 • Reduced abandonment rates because shoppers can minimize the “click-count” and time spent between hitting the home page and order processing • An increase in indirect revenues, as existing online customers recommend the site to others For further information, please refer to...
Summary: ...C Multivariable ustomer testing (MVT)—the Interability action to test in real time Optimizationany and all parts of a web page to see what version of content, design, or layout maximizes conversion rates—has become a core part of many companies’ online operations. Leveraging Autonomy Optimost, the...
Summary: ...selling, IDOL reduces the costs of maintaining detailed product information as well as the time visitors typically spend on looking for the desired product. Link Gap Analysis In the dynamic web, search engines must deal with broken or out-of-date links gracefully. By using a hybrid of spider and ant approaches,...
Summary: ...and your products and services. Ratings and reviews allow you to elevate that conversation onto your Website, where you can monitor it, influence it, and learn from it. Best Buy is a good example of a big brand that leverages ratings and reviews. On its home page, Best Buy encourages customers to review...
Summary: ...combination. For instance, a web mortgage company’s web page is designed to get visitors to check interest rates using its online application. A simple change to the “Get Rate” button and a new image can improve the click rate 5% or more, which typically leads to increased conversions.
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Summary: ...can also make a difference It’s not just a singular decision that is being pondered, but rather a series of mini-decisions. Guarantee” can help encourage a visitor to sign up or buy. To craft persuasive headers, you must always ask yourself if the benefits you’re promoting are really benefits, or...
Summary: ...product page. Following the optimization cycle, the new site content is created, tested, deployed and delivered by the content management system. Business rules direct half of all site visitors from the Northeast to the new version of the site, and half to the existing site. By tracking the conversion...
Summary: ...customer conversions by helping the company discover and learn the most effective combination of content for each visitor. Even small changes to content—such as page layout, headline variations, button colors, and images—can have a dramatic impact on conversion rates. Often, these changes are so simple...
Summary: ...and the size of the Submit button, the response rate might well depend upon the search engine a person came from, the segment he/she belongs to, the day of the week, or even the time of day. Typically, these types of variables are not entirely in the designer’s control. The generic way to deal with...
Summary: ...it is critical for the contact center to optimize sales opportunities by enabling agents to understand and respond to the needs of the customer. By analyzing a contact center’s recorded conversations, Qfiniti Explore can quickly identify customer trends, including their previous behaviors, emotional...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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