AUTONOMY INTERWOVEN DELIVERS HOSTED WEB LANDING PAGE SOLUTION
Solution Enables Marketers to Rapidly Build and Optimize Landing Pages in Secure, Private Cloud
Cambridge, UK and San Francisco, Calif. - August 4, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced a new solution designed to allow marketers to quickly and easily build and test website landing pages in a secure, hosted environment. The Autonomy Optimized Landing Page solution combines leading web content management and multivariable testing (MVT) capabilities in one easy-to-use interface, and leverages Autonomy's strength as the premier provider of private cloud computing applications.
Marketers today demand solutions that allow them to move quickly to take advantage of immediate business opportunities, continually test and optimize their landing pages, and stay within budget. Businesses require easy-to-use tools in order to rapidly build landing pages that can maximize the impact of email campaigns, keyword purchases, online advertising, and SEO initiatives. Once the pages are created, marketers want to continually optimize their campaigns in order to make sure these leads convert. This process requires a single interface that empowers a marketer to quickly create compelling landing pages without IT.
The Autonomy Optimized Landing Page solution overcomes these challenges by delivering a solution that leverages Autonomy's unique strengths. In April of this year, Autonomy Interwoven announced the industry's first solution to integrate online testing and web content management. Likewise, Autonomy is recognized as a leader in private cloud computing, with the world's largest hosted data archive at over 10 petabytes. By combining these capabilities into one solution, marketers can move at the speed of now to cost-effectively launch and continuously improve online campaigns.
The Autonomy Optimized Landing Page solution leverages the following capabilities:
Autonomy TeamSite and LiveSite - provide a graphical drag-and-drop WYSIWYG authoring interface with reusable landing page templates and page building blocks for campaign pages, registration pages and confirmation pages. Marketers can quickly and easily build, edit, and rollout landing pages and marketing campaigns without any assistance from IT.
Autonomy Optimost - empowers marketers to easily create A/B and multivariable tests for the optimal combination of content, offers, and layout to maximize SEO, SEM, conversion rates, and online results.
Integrated web analytics - easily incorporate web analytics on any landing page regardless of analytics tool.
Autonomy's enterprise-class cloud computing technology - provides marketers with scalable, secure, 24x7 monitored access to hosted offering to build and create landing pages.
"The Autonomy Optimized Landing Page solution places an extremely powerful, yet easy-to-use solution in the hands of marketers," said Anthony Bettencourt, CEO of Autonomy Interwoven. "Whether they are looking to rapidly launch multiple campaigns or generate a better return on their SEO initiatives, this solution can play a key role in helping businesses drive new revenue. Additionally, given Autonomy's reputation as the leading provider of WCM and cloud computing technologies, organizations can be assured they are investing in a secure, scalable, and proven technology that can grow with their business. The initial interest from customers is very exciting and we are confident this will become an essential element in a marketer's web solutions arsenal."
Meaning Based Marketing Capabilities from Autonomy Interwoven:
Autonomy Interwoven recently announced several new offerings which combine Autonomy IDOL's unique ability to understand the meaning behind all forms of information with Interwoven's market-leading solutions for optimizing online business performance:
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...MVT initiative on a limited scale to build comfort and knowledge, choosing its WorldPerks frequent flyer enrollment funnel for the frst round of testing. The company worked with Optimost to test 10 values across three variables on its WorldPerks landing page: the text in the main image, the image itself,...
Summary: ...site with its own brand colours and logos, as well as supporting search engine optimization (SEO) through the strategic organization of page content and the generation of SEO-friendly URLs. LiveSite is used to automatically generate vertical landing pages for areas such as Entertainment, Lifestyle, and...
Summary: ...areas for improvement,” states Patel. Each test provides more insights and learnings for the business, giving marketers the know-how to continually optimize business growth. Roku has also applied learnings from their online tests and optimization initiatives to other areas of marketing, such as figuring...
Summary: ...helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI Solution Overview: Building Value Online through Multivariate Testing with Autonomy Optimost Continually Enhancing Customer Value “Autonomy Optimost...
Summary: ...60 to 90 days of a purchase, who were directed to special landing pages with a more focused range of options, all shopping-oriented. To maximize the effectiveness of these pages in driving conversions, RPA turned to Interwoven Optimost for multivariable testing. Says Shlauter, “Optimost offered the...
Summary: ...terms of solid ROI.” Objective Increase subscription revenue through increased landing page conversions Solution Interwoven Multivariable Optimization solution Test Subject Magazine subscription site & landing page Results As a result of the test, New Scientist achieved a 26.7% increase in landing page...
Summary: ...therefore reduce online marketing costs for Money2India, an ICICI service that facilitates the transfer of money from any international bank into any bank in India. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject The Money2India landing page, used...
Summary: ...and improve the performance of a key landing page. The dedicated project team worked with LetsTalk to develop a test plan that included 10 variables and 74 different values (versions of the variables). Based on this test plan, the Interwoven Optimost engine quickly identified and generated over one billion...
Summary: ...Growth through Website Optimization with Autonomy Optimost Autonomy Optimost provides complete, managed multivariable testing services, from test planning and design through implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Autonomy...
Summary: ...A/B and multivariable testing, initially on the landing page. Three of the multiple variations of the landing page performed well against the control page. One of the three pages was clearly the winner outperforming the original page by 26% and was therefore selected as the new optimized landing page....
Summary: ...John Lewis Case Study. To drive increased landing page conversion for the John Lewis’ big clearance sale. Interwoven ran three waves of homepage testing, with 14 recipes over three days. The end result gave a 75% landing page uplift. Product page: To ascertain whether there was added value in cross...
Summary: ...that we’ve invested in this great new Web presence, we’re ramping up our online marketing activities to drive people to it,” says Lindkvist. As part of this strategy, the marketing department has used TeamSite page templates to support search engine optimization (SEO), while syndication through...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...With a selection of pre-approved, readymade components, business users can create web pages and integrate advanced functionality easily, quickly, and without any coding. SitePublisher’s comprehensive set of components include; IDOL, page element, rich media management, marketing, social computing, web...
Summary: ...Autonomy Interwoven® TeamSite® SitePublisher. Key business benefts n Reduce costs for building and managing websites n Rapidly create and update landing pages, microsites, and entire websites without IT n Easily create, test, and analyze web content all in one interface n Reuse content and applications...
Summary: ...marketing campaigns and product launches can be dramatically accelerated. Site and Page Templates Marketers can easily create new sites, such as product microsites from pre-built, preapproved, and brand consistent templates. Rolling out landing pages and web pages for online marketing campaigns and product...
Summary: ...an opportunity to improve your site. This advantage accelerates the process of optimizing the customer experience—letting you continuously create, test and analyze new promotions and content at the speed of “now.” Go From Insight to Action Quickly With Best-of-Breed Analytics Integration Autonomy...
Summary: ...delivery applications such as enterprise portals, eCommerce solutions, and custom applications (J2EE, .NET, and RIAs) are able to leverage the simple and intuitive authoring interfaces and powerful content management capabilities of TeamSite. Marketers can insert targeted marketing content into pre-existing...
Summary: ...automatic process provides deep insight into site visitors, and enables interactive marketers to easily understand the results and then quickly deploy the resulting segments and the content visitors respond to as a part of marketing campaigns. Advanced Capabilities n Empower marketers to engage with customers...
Summary: ...and flexibility to test any content for marketing deliverables across the organization, such as call scripts, product recommendations, landing pages, web forms, dynamic product pages, email campaigns, and banner ads, and automatically determine the best combination for delivery to a specific audience....
Summary: ...a range of innovative advertising models. Quickly Roll-Out Landing Pages and Ads For marketers, Autonomy Interwoven is the leading web platform. It enables nontechnical users to create, test and analyze campaign-specific landing pages, microsites and promotions. Autonomy generates unprecedented return...
Summary: ...of automated, engaging, and dynamic landing pages and microsites to better target customers to products and services. The solution empowered marketers through: • WYSIWYG drag-and-drop page creation, preview, and assembly • Integrated multivariable testing to ensure the most effective content across...
Summary: ...groups with personally appealing content is encouraging. Now, we can use even more data – not assumptions – to continue to optimize our offers and grow our business.” Hugh Buchan, eCommerce Marketing Director at America’s Test Kitchen online service. This service can be purchased monthly or yearly,...
Summary: ...test a virtually unlimited set of content variables (including page flow of the site) against a large set of possible segment drivers to maximize conversion rates. The number of possible combinations can reach into the millions or billions, but the Autonomy Optimost design engine automatically reduces...
Summary: ...results by automatically delivering the right combination of content and offers by understanding the intentions and profle of each customer. This Meaning Based Marketing approach produces the most enga-g ing, timely and proftable customer experiences regardless of whether people interact with your organization...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...status information of every child service, including a continuous service status display separate from the rest of the Dashboard interface. ?Service status: start time, whether the service is running, how long the service has been running for ?Service location: host machine and ports used to communicate...
Summary: ...storage optimization, and manage in-place functionality. ControlPoint provides visibility into SharePoint information risk and uses a centralized policy hub to enforce governance control across distributed networks and servers. EAS Leads to Large Savings in Cost Flexible deployment EAS combines the ability...
Summary: ...and highly scalable. The Solution Autonomy Application Builder™ gives you the speed and performance, scalability, security, language independence, easy integration, and support for any content format, allowing you to build and implement powerful and automated E-Business applications . The Autonomy Application...
Summary: ...to enable computers to understand information in context. Autonomy’s unique meaning-based approach goes beyond keywords and metadata to identify the most important concepts within the text, and automates the processing of this content regardless of its format, location, language or the application with...
Summary: ...as long as the amounts for each language are sufficient to build its understanding. The choice of language does not compromise the accuracy of the concepts extracted by IDOL server. The underlying algorithm is the same regardless of the language used. While Autonomy's technology is language independent,...
Summary: ...Quickr Fetch Autonomy Lotus Quickr fetch enables organizations to leverage their existing collaboration environment within IBM® Lotus® Quickr™ software, helping users to share content, collaborate and improve efficiency online within working groups and teams, whether inside or outside of the firewall....
Summary: ...Autonomy PiB 4.3 08/03. Website The Website Portlet allows you to add your favorite websites to your Portal, providing quick access to information you need every day. • Access websites from your Portal • Initial web page specification by Portal administrator. Whiteboard The Whiteboard Portlet allows...
Summary: ...from structured databases with unstructured content. Combining information found within structured fields such as product name, size or manufacturer, with unstructured content such as product description, allows users to search and find products quickly and easily. Automatic clustering of communications...
Summary: ...Autonomy OmniFetch Technical Brief 0605. OmniFetch™ Connector Dynamic Link Library The OmniFetch™ DLL Tester graphical user interface which allows the developer to test all DLL parameters and communication with the Distributed Service Handler. OmniFetch is a general Fetch solution that can retrieve...
Summary: ...patternmatching techniques to enable computers to understand information in context. For the first time, a computer can go beyond keywords and meta-data to identify concepts within the text itself to determine which are the most important and to automate the processing of this content, regardless of its...
Summary: ...within a SAP environment to be synchronized with IDOL server to form part of an IDOL installation. Whether connecting people to content, content to content or even people to people, Autonomy leverages existing SAP solutions, be it Customer Relationship Management, Employee Relationship Management or Business...
Summary: ...Autonomy Siebel Fetch Technical Brief 0605. Whether connecting people to content, content to content or even people to people, Autonomy leverages existing Siebel 2000 Customer Relationship Management, Employee Relationship Management or Partner Relationship Management solutions through an understanding...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...conquered the basics, be diligent. Continually optimize copy with testing so you can constantly improve your message and respond quickly to customer changes. You can even combine testing with targeting to deliver the most appropriate content to various audience segments. There are multiple ways to target...
Summary: ...customers. Empowered with direct control over the content creation process, marketers can easily create a variety of landing pages and other assets to support a granular, highly effective targeting program—and increase conversions. Optimizing Websites through multivariate testing can further increase...
Summary: ...authoring, metadata services, and process automation. Support for other online use cases, such ■ ■ as the management of micro-sites and landing pages, targeting, personalization, multivariable testing, and analytics. A centralized, accessible repository ■ ■ that is optimized for the creation,...
Summary: ...Meaning Based Marketing helps marketers derive rich insights from customer interactions to maximize online business performance with offerings such as social media analysis, profiling and personalization, adaptive targeting, advanced search marketing, rich media management, video analysis, cross-channel...
Summary: ...Best Practices: Optimizing Web Forms. In addition, for very long forms, it may be worth testing whether or not to break up such forms over multiple pages. No matter what elements you decide to optimize or how many of them you want to include in your experiment, multivariable optimization allows you to...
Summary: ...same time that behavioral Website targeting techniques were evolving, a new way of developing content for Websites, called multivariable testing, was emerging. Multivariable testing allows the marketer to create and test multiple versions of a Web page or part of a page to determine the most effective...
Summary: ...systems. This causes serious technical, logistical, and financial implications in regards to web content archiving and compliance. TeamSite, Autonomy Interwoven’s web content manag-e ment platform, allows businesses to create, deliver, optimize, analyze, and archive all web content under a single interface....
Summary: ...companies to communicate more rapidly with targeted, higher quality, local-language content. The Global Customer Experience Management solution integrates Interwoven content management, brand management, and multi-channel publishing capabilities with SDL translation management, authoring assistance and...
Summary: ...more rapidly with targeted, higher quality, local-language content. The Global Customer Experience Management solution integrates Interwoven content management, brand management, and multi-channel publishing capabilities with SDL translation management, authoring assistance and language services. In this...
Summary: ...on IT associated with the customization and delivery of dynamic Web sites. A Web analytics component makes it easy for marketers to add campaign tracking tags to pages for site analysis and ongoing optimization. OpenDeploy Application Provisioning: Once content has been created, the Interwoven OpenDeploy...
Summary: ...and over 300 partners enrich and extend Interwoven’s offerings. To learn more about Interwoven, please visit www.interwoven.com. Technology and services from companies such as Interwoven allow for the easy creation of unlimited changes to Web landing pages and registration processes. The administrative...
Summary: ...voice, chat, instant message, videoconference, and blogs. Social networks have quickly moved beyond meeting places to become unpredictable arbiters of taste, music, and politics. Initially developed for social interaction, the concept also works in business environments. Companies can participate in these...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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