AUTONOMY INTERWOVEN DELIVERS HOSTED WEB LANDING PAGE SOLUTION
Solution Enables Marketers to Rapidly Build and Optimize Landing Pages in Secure, Private Cloud
Cambridge, UK and San Francisco, Calif. - August 4, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced a new solution designed to allow marketers to quickly and easily build and test website landing pages in a secure, hosted environment. The Autonomy Optimized Landing Page solution combines leading web content management and multivariable testing (MVT) capabilities in one easy-to-use interface, and leverages Autonomy's strength as the premier provider of private cloud computing applications.
Marketers today demand solutions that allow them to move quickly to take advantage of immediate business opportunities, continually test and optimize their landing pages, and stay within budget. Businesses require easy-to-use tools in order to rapidly build landing pages that can maximize the impact of email campaigns, keyword purchases, online advertising, and SEO initiatives. Once the pages are created, marketers want to continually optimize their campaigns in order to make sure these leads convert. This process requires a single interface that empowers a marketer to quickly create compelling landing pages without IT.
The Autonomy Optimized Landing Page solution overcomes these challenges by delivering a solution that leverages Autonomy's unique strengths. In April of this year, Autonomy Interwoven announced the industry's first solution to integrate online testing and web content management. Likewise, Autonomy is recognized as a leader in private cloud computing, with the world's largest hosted data archive at over 10 petabytes. By combining these capabilities into one solution, marketers can move at the speed of now to cost-effectively launch and continuously improve online campaigns.
The Autonomy Optimized Landing Page solution leverages the following capabilities:
Autonomy TeamSite and LiveSite - provide a graphical drag-and-drop WYSIWYG authoring interface with reusable landing page templates and page building blocks for campaign pages, registration pages and confirmation pages. Marketers can quickly and easily build, edit, and rollout landing pages and marketing campaigns without any assistance from IT.
Autonomy Optimost - empowers marketers to easily create A/B and multivariable tests for the optimal combination of content, offers, and layout to maximize SEO, SEM, conversion rates, and online results.
Integrated web analytics - easily incorporate web analytics on any landing page regardless of analytics tool.
Autonomy's enterprise-class cloud computing technology - provides marketers with scalable, secure, 24x7 monitored access to hosted offering to build and create landing pages.
"The Autonomy Optimized Landing Page solution places an extremely powerful, yet easy-to-use solution in the hands of marketers," said Anthony Bettencourt, CEO of Autonomy Interwoven. "Whether they are looking to rapidly launch multiple campaigns or generate a better return on their SEO initiatives, this solution can play a key role in helping businesses drive new revenue. Additionally, given Autonomy's reputation as the leading provider of WCM and cloud computing technologies, organizations can be assured they are investing in a secure, scalable, and proven technology that can grow with their business. The initial interest from customers is very exciting and we are confident this will become an essential element in a marketer's web solutions arsenal."
Meaning Based Marketing Capabilities from Autonomy Interwoven:
Autonomy Interwoven recently announced several new offerings which combine Autonomy IDOL's unique ability to understand the meaning behind all forms of information with Interwoven's market-leading solutions for optimizing online business performance:
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
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