FOOTSMART INCREASED SHOPPING CART CONVERSIONS BY 3% WITH AUTONOMY OPTIMOST
Multivariable Testing and Website Optimization Solution Boosts Conversion Rates for Largest U.S. Retailer of Foot and Lower Body Healthcare Products
Cambridge, UK and SAN FRANCISCO - July 13, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that FootSmart, the largest direct retailer of comfort footwear and lower body health products in the United States, has increased its sales after the deployment of Autonomy Optimost's Multivariable Testing (MVT) solution.
The Autonomy Optimost solution allows marketers to automatically identify the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors' actions. With Autonomy Optimost, all content types including text, pictures, video, page layout, email, banners, Flash and AJAX, can be analysed and optimised. Using Autonomy Interwoven's web content management solutions, marketing teams can then deploy, and continuously improve, the most effective presentation to subsequent visitors, resulting in increased online conversion rates and revenues.
"Our partnership with Autonomy Optimost is one of the best business decisions we have made," said Kim Gnatt, Vice President, Internet at FootSmart. "The Autonomy Optimost solution has helped us to minimize the business risks associated with launching new creative and changes to our web site. It has given us the ability to make quantitative decisions based on science, instead of relying solely on qualitative decisions. We have seen a 3% increase in our shopping cart conversion rate as a result of implementing the Autonomy solution. This change should result in an incremental sales increase of $1 million."
"With its diverse online customer base, it is vital to the success of FootSmart.com to have the most effective web site optimization solution that can deliver the right content and layout," said Mark Wachen, Managing Director of Autonomy Optimost. "With Autonomy Optimost, marketers are able to automatically identify new segments of customers, recommend the most compelling content, and launch new offers and campaigns, all powered by a unique meaning-based approach. Our solution helps to increase customer engagement and conversion rates to ultimately convert browsers into buyers."
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offer by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
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Summary: ...of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile....
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This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
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