CANADIAN BROADCASTING CORPORATION STANDARDIZES ON AUTONOMY INTERWOVEN TO DELIVER ENGAGING AND INTERACTIVE WEB CONTENT
Cambridge, UK and SAN FRANCISCO - June 29, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that the Canadian Broadcasting Corporation (CBC), Canada's national public broadcaster, has selected its comprehensive suite of web content management solutions to build and manage various CBC websites to support nationwide TV and radio initiatives. Their initial implementation of this content management system managed nine CBC regional TV show websites. As a result, each of these websites was provided with a self-serve tool to enable the creation of more compelling online experience through an increase in dynamic content, including video, images, blogs, social media tools and online surveys.
In order to build a tool that can create more engaging and interactive web content for its audiences, CBC turned to Autonomy Interwoven to establish a self-publishing model that empowers the producers for each of the nine programs to update their shows' websites. As a result, CBC was able to eliminate many of the delays associated with centralized IT administration, and empowering content owners to move more quickly with new content for the sites.
"Our websites have evolved to become more than just online brochures for a particular TV program," said Melissa Verheyden, product manager of Digital Content Management for CBC. "Each site is a destination with its own faithful community. Since each TV producer is also responsible for supporting his/her show's website, it is vital that we have a solution that is easy enough for someone with limited web background to build and update site components, often on a daily or more basis. Autonomy Interwoven is helping us to create an environment where websites can be easily managed, maintained, and users can leverage shared functionality in our CMS across all content areas."
"The Canadian Broadcasting Corporation is a visionary and innovative organization that understands that the web is an ideal medium to extend the brand of its various programs, and build vibrant communities around each of them," said Anthony Bettencourt, CEO of Autonomy Interwoven. "CBC can leverage Autonomy Interwoven's unique Meaning Based Marketing capabilities to quickly and easily provide its audience with an engaging and interactive web presence, thereby increasing the value of both its broadcast and web properties."
CBC uses Autonomy Interwoven TeamSite as the engine to drive its global web presence for News. It also relies on additional Autonomy Interwoven web solutions, including MediaBin, to deliver a rich online experience.
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.
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