AUTONOMY INTERWOVEN BRINGS MEANING TO ECOMMERCE WITH INTELLIGENT RECOMMENDATION AND DIRECTED NAVIGATION SOLUTIONS
New Solutions Automatically Understand Meaning Behind Product Catalogs and Build Implicit Customer Profiles to Increase Online Conversions and Revenue
INTERNET RETAILER CONFERENCE & EXHIBITION, BOSTON - June 15, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced two new modules designed to help businesses deliver the right content to the right customer, every time, resulting in increased customer satisfaction and sales. The Autonomy Interwoven Merchandising and Recommendation module distils meaning from product catalogues to match the best product to site visitors. The Autonomy Interwoven Directed Navigation module leverages implicit profiling to help customers find what they are looking for more quickly. Based on Autonomy Interwoven's unique Meaning Based Marketing approach, these solutions free marketers from the need to manually tag every piece of content by providing a conceptual and human understanding of product data and customers and how they intersect.
The End of the Days of Manual Tagging, the Dawn of the Era of Meaning Based Marketing
Businesses today struggle to serve up the right product content at the right time, and shoppers are often frustrated with an inability to quickly and easily find what they are looking for. This is because the current approach of manually tagging content in back end systems, like product catalogs, is completely inadequate for today's dynamic Web, in which customer preferences and intent is a fluid and changing target.
Likewise, these systems are unable to scale to handle growing volumes of products and customers, which may represent new product groupings that need to be properly marketed and emerging customer interests that need to be understood. They also do not account for different languages, missing valuable opportunities when visitors from around the world search for sales items using different terms. As a result, while companies continue to spend more and more on search keywords, personalization technologies, and other online marketing investments, conversion rates and sales remain extremely low.
Autonomy Interwoven Merchandising and Recommendation Brings Meaning to Rigid Product Catalogs to Increase Conversion Rates and Average Order Value
The Autonomy Interwoven Merchandising and Recommendation module brings meaning and understanding to each piece of content in product catalogs and links to Interwoven's web content management solutions to deliver the most compelling and effective product or offer to each site visitor. The module includes the following technologies and capabilities:
Intelligent connectors that automatically ingest and extract meaning from product catalogs and PIM systems
Automatic taxonomy generation to intelligently categorize product content
A recommendation engine that automatically matches the right products with customers in real time
Robust web content management capabilities for dynamic content delivery
Deep analytics to discover why consumers purchase certain products, and to discover emerging trends and new business opportunities
Massively scalable technology to handle billions of product items and millions of consumers, updated automatically
Language neutral understanding of content, products, and customer interactions
Autonomy Interwoven Directed Navigation Builds Implicit Customer Profiles to Match the Right Content to the Right Customer, Reducing Abandonment Rates and Driving Sales
The Autonomy Interwoven Directed Navigation module automatically builds an implicit customer profile to deliver a more relevant and engaging customer experience, based on historical and real-time customer behavior. The module radically simplifies the shopping experience, guiding the customer to exactly the content they are looking for, more quickly. The module includes the following technologies and capabilities:
Implicit profiling capabilities that dynamically form an understanding of customers as they engage with a business
Automatic query guidance for organizing product information by concepts, guiding visitors to the most relevant products, offers, or campaigns
Automatic hyper-linking to suggest related products and accessories
Powerful directed navigation capabilities integrated seamlessly with Autonomy Interwoven's market-leading web content management solution
"When a customer visits your site, they don't email you a database on their current interests and intent," said Anthony Bettencourt, CEO of Autonomy Interwoven. "What's needed is an understanding - of your products, and your customers, to convert data into human friendly information that can be leveraged to form strong, profitable online customer relationships. With this announcement, the dark ages of manually tagging content and hoping you are serving up the right products and offers is coming to a close. Autonomy Interwoven is at the forefront of a new era, in which dynamic, next-generation websites will transform ecommerce into a more personal, engaging, and relevant experience."
The Autonomy Interwoven Merchandising and Recommendation and Autonomy Interwoven Directed Navigation modules are available now. Please visit Autonomy Interwoven to learn more.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...Callaway Case Study - Retail eCommerce. IDOL K2 also helps shoppers at www.callawaygolfpreowned.com find what they mean with advanced spelling and thesaurus tools that can effectively interpret a query—even if it is misspelled or doesn’t link to items in the catalog. For example, when a shopper looks...
Summary: ...Rohm and Haas Case Study. Otherwise, you’re still in the same place, and can use the same search and navigation as any other user.” Similarly, site content is adjusted automatically to reflect each visitor’s geographic location, including both the products displayed and the features highlighted....
Summary: ...appropriate WorkSpace. Received e-mails can be either fled automatically or manually. In either case, a job number tag ensures accurate fling. “Phoenix has done good work for us,” says Lattimer. “They’ve understood how important it is to get things right, and they’ve been diligent in understanding...
Summary: ...Autonomy Optimost - Roku case study. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical...
Summary: ...and usability. At the same time, designed to serve multiple audiences including owners, enthusiasts, and shoppers, the site hadn’t been designed with a single-minded focus on driving sales. “We wanted to better leverage Honda’s online presence to drive conversions into key shopping activities such...
Summary: ...access tools, including the ability to intuitively navigate premium content by categories. The Solution Jane’s Information group selected IDOL K2 to locate targeted content quickly with advanced retrieval tools, and uncovers hidden content effortlessly with intuitive navigation capabilities. Whether...
Summary: ...of WorkSite’s integrated email management module. “WorkSite has helped get our ‘less paper’ initiative moving in the right direction, and we expect continued improvements as we continue down this road.” About Interwoven Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management...
Summary: ...the query—‘Can archaeological sites be protected from erosion using standard engineering practices?’—IDOL understands the intent of the user’s question and automatically returns the specific information to answer it, rather than hundreds of pages with matching keywords. Collaboration and Expertise...
Summary: ...to the international financial services industry. Complinet and Aungate provide solutions that revolutionize the process of automating compliance information within the financial services industry by taking away the human dependency of ‘searching’ i.e. is a broker really likely to ‘go look’ for...
Summary: ...international financial services industry. Complinet and Aungate provide solutions that revolutionize the process of automating compliance information within the financial services industry by taking away the human dependency of ‘searching’ i.e. is a broker really likely to ‘go look’ for a policy...
Summary: ...of non-technical users to deliver optimised customer information through seven different Internet portals, each with its own identity and target groups,” explains Michael Lindemann, head of e-commerce for Karstadt Quelle Financial Services. Increasing Revenue Through a More Relevant Customer Experience...
Summary: ...Case Study: TrustedID. Case Study Industry Consumer Identity Theft Protection Challenges n Reduce visitor abandonment during the online registration process n Increase new customer subscriptions on the Website n Improve the site conversion rate Benefits of Using Autonomy Optimost n Visitor abandonment...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...connectors that automatically ingest and extract meaning from product catalogs and PIM systems • Automatic taxonomy generation to intelligently categorize product content • A recommendation engine that automatically matches the right products with customers in real time • Robust web content management...
Summary: ...and highly targeted experience. These limitations have forced marketers to rely on time-consuming methods, including manually collecting data about visitors, deciphering analytics reports, and tagging each piece of content in order to match it to the right profle or customer segment. Not only is this...
Summary: ...Autonomy Interwoven Directed Navigation Product Brief. Introduction Autonomy Interwoven’s Directed Navig-a tion is a powerful Meaning Based Marketing module that dramatically improves the online experience by delivering the right content to the right customer, every time. Directed Navigation automatically...
Summary: ...pages, or specific promotions or messages to both new visitors and returning customers. The solution leverages IDOL to provide advanced targeting functions including personalization, directed navigation, and recommendations, as well as encourages customer interaction through the deplo-y ment of social...
Summary: ...advanced functionality. Implementing navigation, promotions, search, polls, ratings, analytics, social media, targeting, directed navigation, recommendations, rich media, video, and other interactive features—typically requiring complex or time consuming coding for a marketer—is simplified with the...
Summary: ...message boards, social networks and online communities in order to aid strategic communications programs. IDOL analyses human interaction directly through advanced natural language processing techniques, treating words as abstract symbols of meaning and deriving its understanding through the context of...
Summary: ...implementation of social media, directed navigation, site search, recommendations, and other advanced web functions. Site and page tagging With TeamSite’s metadata framework and the power of Autonomy IDOL, all pages and sites can be manually or automatically tagged with keywords or other information...
Summary: ...n Navigation components dynamically gene-r ate a drop down list of categories from IDOL to help guide visitors to the content they are looking for n Clustering components to display content that is conceptually similar or belongs to a specific cluster such as hot topics or breaking news n Profiling component...
Summary: ...engage and captivate visitors, as well as deliver SEO-ready websites. Extending the Autonomy Interwoven Web Content Management solution with LiveSite: • Improves the online experience through the dynamic display of targeted content, offers, and navigation to site visitors • Accelerates time to market...
Summary: ...manual coding or help from IT. Create a Unique eCommerce Experience Autonomy automatically profiles the way visitors interact with each other and with mobile information, building a conceptual understanding of their interests and location to deliver tailored experiences. It provides automatic notification...
Summary: ...group to sign-up, renew, or upgrade their subscription. Key Benefits • Increase conversion rates, leads, and sales • Quickly discover new, valuable segments of site visitors • Optimize and adjust marketing strategies and visitor segments • Target site visitors with the right content at the right...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...8. Directed Navigation 9. Eduction 10. Personalized Agents 11. Profiling 12. Conceptual Retrieval 13. Full Metadata, XML and Structured Information Handling 14. Business Console 15. IDOL ECHO IDOL dynamically based on the query and the time of query. No manual process is required to teach, train or configure...
Summary: ...DIH Information received from: Web Modules it can communicate with: DiSH, IDOL server™ NT Single Pentium 4 1.6 Ghz processor 512 MB RAM 10 GB hard disk recommended UNIX Single Pentium 4 1.6 Ghz processor 512 MB RAM 10 GB hard disk recommended For specific sizing requirements please consult the Autonomy...
Summary: ...Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search revenues, with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding...
Summary: ...Type: Toolkit Dependencies: Information flows into: IDOL server™, DIH Information received from: Dynamic Link Library Modules it can communicate with: DiSH, IDOL server™ NT 200 MHz Pentium processor 128 MB RAM 3 GB hard disk recommended UNIX 256 MB of RAM 4 GB hard disk recommended Standard plug-ins:...
Summary: ...or AU.L) is a global leader in infrastructure software for the enterprise and is spearheading the Meaning Based Computing movement. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data...
Summary: ...Contacts Commentson a discussion board Tasks Surveyresponses Items from custom lists Blogentries Publishingpages plus list items in any other list type • Attachments to list items • Metadata • User information stored in user profiles Powered by Autonomy KeyView technology, the SharePoint connector...
Summary: ...Autonomy DiSH 0605. 1) Control the DiSH 2) Retrieve status information about the DiSH ?License Generation - Autonomy module installers communicate with DiSH to request a license to enable operation of the module Autonomy Service Dashboard The Autonomy Service Dashboard is a stand-alone web application...
Summary: ...request Minimum Recommended Server Specifications: Type: Connector Dependencies: Information flows into: IDOL server™, DIH Information received from: Documentum Modules it can communicate with: DiSH, IDOL server™ NT 200 MHz Pentium processor 128 MB RAM 3 GB hard disk recommended UNIX 128 MB RAM 3...
Summary: ...that POP3 Fetch also supports other POSIX UNIX versions on request. Minimum Recommended Server Specifications: Type: Connector Dependencies: Information flows into: IDOL server™, DIH Information received from: POP3 mail server Modules it can communicate with: DiSH, IDOL server™ 200 MHz Pentium processor...
Summary: ...module built-in (see Import Module Technical Brief) SharePoint Fetch behaves as a standard Autonomy Service and can be used in conjunction with DiSH. • • • • • • • • Platforms Supported: Microsoft Windows NT, Windows 2000 Minimum Recommended Server Specifications: 200 MHz Pentium processor...
Summary: ...Specifications: Type: Connector Dependencies: Information flows into: IDOL server™, DIH Information received from: Microsoft Exchange Server Modules it can communicate with: DiSH, IDOL server™ 200 MHz Pentium processor 128 MB RAM 3 GB hard disk recommended Third Party Drivers: Microsoft Exchange Server,...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...its meaning, the solution dynamically generates the taxonomy (created on the fly using the super-set of content made available to it), and automatically “tags” content with metadata and matches each of these meanings to each subgroup. As a visitor searches (by keyword, phrase, or concept) or clicks...
Summary: ...Companies are turning to directed navigation to help customers find what they’re looking for based on their intentions and preferences, and to deliver more targeted content and recommendations to improve the customer experience and increase conversions. Further along the lifecycle, the aggregated meaning...
Summary: ...databases, and websites • Calculate relevancy of search results based on visitor and segment data • Offer functions and components that are compelling to the visitor ’s context, such as directed navigation, product recommendations, or social features “Search technology provides a mechanism for...
Summary: ...the Business Console for eCommerce can allow e-tailers to promote overstocked products, recommend complementary items or suggest substitutes for out-of-stock merchandise. Shopping on the Go IDOLme IDOL Mobile Edition (IDOLme) is Autonomy’s module for web shoppers on the go. Online retailers can ensure...
Summary: ...clustering the results along the way • Directed Parametric Navigation – the search through catalogs or databases is made effectively hassle-free through the possibility of refining the parameters and combining structured and unstructured content • Profiling - the portal administrators have a clear...
Summary: ...deliver information in a more relevant and contextual way. Non-technical business users can be enabled to easily target content, offers, and navigation to specifc groups of customers based on key customer or behavioral attributes, then deliver a targeted and engaging experience for each visitor to maximize...
Summary: ...to accurately understand individuals' interests based on browsing, content consumption or content contribution. Generating a multi-faceted and concurrent conceptual profile of each user based on both explicit profiles (agents) and implicit profiles (click thru and submission), automatic profiling avoids...
Summary: ...tend to touch multiple departments, implementations require strong project managers with the ability to communicate with many diverse groups, assess the financial risks and rewards, understand the IT implications, and organize the right core team to evaluate and make decisions quickly and intelligently....
Summary: ...lifecycle n Sites and content need to be well organized so search spiders (and visitors) can easily fnd what they are looking for. This includes intuitive navigation; clear, organized menu items; taxonomy management; and the use of breadcrumbs. Page templates can also be used to ensure pages are consistently...
Summary: ...However, without the proper tools to tame the vast amount of information and provide a fully engaging experience to attract new subscribers and retain repeat users, an organization can lose its competitive edge very quickly. Autonomy’s meaning-based solution to challenges in the media industry integrates...
Summary: ...XML automatically. Autonomy’s approach allows organizations to overcome problems that are typically associated with XML by: Removing the need to manually insert XML tags Allowing interoperability between applications that use different XML tagging schemes Indexing native XML directly into the engine...
Summary: ...targeted display of content and navigation to the right visitor at the right time. Comprehensive solutions need to allow for the rapid creation and launch of micro-sites and landing pages, as well as the quick updating of content on a large web application (such as a partner extranet). Perhaps even more...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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