AUTONOMY UNVEILS WORLD'S FIRST MEANING BASED RICH MEDIA MANAGEMENT SOLUTION
Virage MediaBin7 Automatically Retrieves, Analyzes, and Processes Audio, Video and Graphic Content
HENRY STEWART DIGITAL ASSET MANAGEMENT SYMPOSIUM, NEW YORK - June 1, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise today unveiled the world's first and only meaning-based rich media management solution, Virage MediaBin 7. This unique product is loaded with several enhancements designed to boost ease-of-use, efficiency and productivity. Virage MediaBin7 revolutionizes Rich Media Management by deriving an understanding of audio, video and images and eliminating costly and inefficient manual tagging thus enabling organizations to automate rich media management like never before and drive genuine ROI. Its industry-leading transformation engine boasts granular control of rich media assets, empowering organizations to maximize the value of their audio, video and graphic content for re-use and repurposing, accelerate time to market, help ensure compliance, and improve communications across all channels on the fly. Media professionals, content creators, marketers, brand managers and graphics teams can now benefit from secure access to all digital media files to drive incremental value as they self-service their rich media requirements.
"Legacy solutions fall short when faced with the task of managing the continuous proliferation of unstructured information and rich media," said Mukul Krishna, Global Director, Digital Media Practice, at Frost & Sullivan. "Organizations across verticals need a more intelligent process for managing and delivering content to internal and external stakeholders such as employees, partners, customers and broadcast audiences. Barely a handful of vendors today provide intelligent management solutions and Autonomy's 'content in context' approach offers a very compelling solution for businesses looking to capitalize on their rich media assets. The company's platform is comprehensive and differentiated by its ability to understand the meaning of information - spanning all manner of digital assets including video. It provides marketers, media professionals, brand managers, and advertisers with a powerful, easy-to-use solution to create more engaging customer and brand experiences."
By deriving meaning from rich media files, Autonomy's Deep Video Indexing technology delves deep within the video file rather than relying on human-defined metatags, extracting a highly detailed set of meta-data which is automatically created during the ingest process. Users benefit from instant, self-service access to a full-featured central library of current, approved digital content. Media professionals and marketers can search rich media files to find relevant content with pinpoint accuracy benefiting from next-generation features such as full transcripts of audio streams, On-screen Character Recognition (OCR), keyframes, facial recognition and speaker identification.
"Rich media is an essential, high-impact and strategic form of business information that needs to be leveraged for maximum commercial value including brand optimisation, entertainment, social networking, and compliance purposes," said Marc Geall, CEO of Autonomy Virage. "With this release of Virage MediaBin 7, Autonomy reaffirms its commitment to the Rich Media Management market. From the intense video requirements of broadcast networks to the wide range of format support required by corporate marketing organizations, Autonomy Virage provides the most comprehensive and advanced set of solutions to meet and exceed even the most discerning expectations."
Autonomy Virage MediaBin7 is based on Autonomy's unique ability to automatically understand the meaning, analyze, and act on all forms of information, and opens up several compelling and transformative capabilities for marketers and media professionals:
A Unified Platform
The industry's first end-to-end rich management solution streamlines the creation, management, delivery and archiving of all rich media content
Meaning Based Video and Audio Analytics
A powerful set of tools for conceptual analysis, hyperlinking to related content, content summaries, profiling, and categorization, as well as fully automated speech-to-text processing
Transcode On the Fly
Allows for real-time asset transformations and transcoding, avoiding the undesirable and cumbersome task of storing all potential formats of a video or image
Easy to use, seamless integrated workflow
Extensive, yet simple, "drag-and-drop" capabilities manage the workflow associated with the ingestion, retrieval, emailing, routing, reviewing, notification, approving and deployment of all assets
All-new Rich Internet Application user experience
A visually productive user environment presented within a standard web browser
Virage MediaBin 7 is available now. Please visit www.autonomy.com/VMB7 to find out more.
About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search revenues, with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
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