AUTONOMY INTERWOVEN FIRST TO DELIVER SOCIAL MEDIA ANALYTICS THAT UNDERSTANDS MEANING
Intelligent Connectors to Popular Social Networks like Facebook, Twitter, and YouTube Allow Organizations to Automatically Listen, Understand, and Act on Social Sentiment
GEARUP 2009 EXECUTIVE BRIEFING ROADSHOW, LONDON - May 27, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced Autonomy Interwoven Social Media Analysis, a new offering that allows businesses to convert the dynamic conversations taking place on social networks into actionable business opportunities. Autonomy Interwoven's web content management (WCM) solution leverages the unique capabilities of Autonomy's Intelligent Data Operating Layer (IDOL) to provide a powerful solution for profiting from social media. Social Media Analysis is the only solution that automatically listens to social media content, analyzes the dialogue to understand sentiment, and enables marketers to instantly act on the insights to protect their brand and drive revenue growth.
Every day, the social web continues to increase in size and influence with consumers. Social network sites like Facebook, Twitter, and YouTube represent an ever-expanding forum for expressing sentiment, preferences, and trends, and play a key role in shaping consumer behavior. At the same time, marketers are grappling with how to harness the chaotic and constantly shape-shifting nature of the web, as traditional analytics and monitoring solutions are ill-equipped to access and understand the unstructured information that lives on social networks.
Traditional keyword spotting solutions fail to truly understand the rich meaning and conceptual patterns within user generated content. The challenge of understanding this type of information is more pronounced, as the language is more conversational, rife with familiar expressions, slang, and varying emotional undertones (e.g. sarcasm, excitement, disappointment), and stated so briefly that context is difficult to discern.
Autonomy Interwoven is uniquely positioned to help marketers overcome these challenges. The same powerful Meaning Based Computing technology that is used by the world's largest corporations and government institutions can now be applied to help marketers listen, understand, and act on social media insight. Autonomy's IDOL provides proven clustering, pattern matching techniques, and probabilistic modeling that treat words as symbols of meaning rather than simple data points, yielding a much richer and contextual set of data for marketers to act upon. Additionally, Autonomy Interwoven's web content management (WCM) solution provides powerful capabilities for engaging customers in a dialogue and enables marketers to instantly act upon the meaning and insights gathered by IDOL, to deliver compelling, targeted offers to consumers on the web.
Convert Conversations into Customers with Autonomy Interwoven Social Media Analysis
Autonomy Interwoven Social Media Analysis includes the following technologies:
An extensive set of intelligent connectors into social networks, enabling a single point of search for all user generated content, saving organizations time and money. Social media connectors include: CNET Reviews, Epicurious, Facebook, IMDb, Kbb.com, LinkedIn, RSS, TripAdvisor, Twitter, WebMD, Yahoo! Finance, and Yelp. Additionally, IDOL provides connectors to literally any form of information and any channel - including call center, audio, customer relationship management systems, and traditional media and video to arm marketers with an even more comprehensive and holistic view of the customer.
IDOL analyzes the information from these sources to automatically form clusters of sentiment - positive and negative - which marketers can use to identify meaningful trends they can act upon. Businesses can tune the system to track certain thresholds - and automatically take action to capitalize on a new business opportunity, or manage a crisis or threat to the brand - if sentiment exceeds those benchmarks.
Marketers can leverage Autonomy Interwoven's TeamSite, LiveSite, and Optimost to automatically deliver dynamic, targeted, and optimized content and offers to consumers based on social media sentiment and emerging trends. Marketers can utilize TeamSite's out-of-the box functionality for engaging users (like rating and polls) as well as deliver new content that is more relevant and engaging. Marketers can then test the effectiveness of these new offers and campaigns using Optimost's unique multivariable testing capabilities, which can determine the optimal combination of content, layout, and design for a particular customer segment.
Social Media Analysis can have powerful implications for marketers. For instance, a clothing retailer could identify a spike in positive chat about a celebrity that is wearing one of their apparel items, and could immediately feature that piece of clothing on their homepage and launch campaigns to a targeted audience interested in that celebrity and lifestyle. This allows the retailer to immediately maximize the new revenue opportunity, and deliver more engaging, relevant content to its customer base.
"In the past few years, marketers have struggled to keep pace with the radical shifts taking place in the consumer landscape," said Anthony Bettencourt, CEO of Autonomy Interwoven. "Social networks - which by nature are dynamic, unstructured forms of information - do not fit neatly into traditional, database driven analytics systems. Autonomy Interwoven's Meaning Based Marketing approach, which can derive meaning from human friendly information, and empowers marketers to automatically act on those insights, will transform how organizations engage with customers in the years to come. We have showcased Autonomy Interwoven Social Media Analysis at our GearUp customer events around the world and received rave reviews, in which true to form, attendees Tweeted about immediately. We look forward to working with these businesses in applying this offering to harness the power of the social web."
Autonomy Interwoven Social Media Analysis is available now. Please visit Autonomy Interwoven to learn more.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...Aurasma Wetherspoon- case study. The campaign Wetherspoon, in partnership with Bacardi BrownForman Brands (BBFB) and their Digital Agency Ogilvy Action, decided to take a more engaging route than the traditional voucher, commissioning a national poster campaign in university campuses across the UK called...
Summary: ...The company chose Optimost because it is supported by a proven methodology that allows unlimited combinations of testing content to determine the impact each variable has on conversion. TransUnion Interactive relies on Autonomy Optimost not only for these advanced testing capabilities, but for guidance...
Summary: ...Digital Experiences for the World’s Largest Organizations Working to deliver digital experiences for the world’s largest organizations, Roundarch develops Web experiences, rich Web and mobile applications, digital marketing campaigns, and more. Founded in June of 2000, Roundarch combined WPP’s creative...
Summary: ...Training– Speech analytics identifies coaching and training opportunities on the call center floor, both in realtime and when trending calls over a specific time period. • Realtime Alerts – Immediate trend and sentiment analysis allows operations to uncover reasons customers are calling at a specific...
Summary: ...Universal celebrates its centenary with a 21st century innovations - case study. Over 4000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding...
Summary: ...HTML pages to pages deployed served from a Web Content Management (WCM) system. After spending more than a year working with the company’s standard WCM software, Mike Morton, senior manager, Interactive Communications, Chrysler Group still couldn’t get it to do what he needed. “It just didn’t...
Summary: ...Faster time to impact for new offers now enables Virgin Mobile to make the most of every customer interaction. Says Gates, “Autonomy has made it possible for us to deliver products and campaigns with the speed, flexibility and timing to capture fast-moving opportunities with just the right message....
Summary: ...Microsearch Search Service (Autonomy, Google, Baynote) Online Consumer Online Business Customer Centre Call Centre Enterprise Search Single Search Platform Capabilities Social Search Faceted Navigation Clustering Administration Security Connectors and Indexing Service Hyperlinking Scalability & Distribution...
Summary: ...to Information Key Competitive Differentiator Keeping its advisors apprised of accurate and current information is critical to maintaining Russell’s competitive edge. Unlike other investment firms that spend millions on advertising and marketing campaigns, Russell’s primary outlet for generating awareness...
Summary: ...and features are subject to change without notice. Use of Autonomy software is under license. [20111104 _ CI _ CS _ Harrahs] Combining Centralized Control with Distributed Authorship The Harrah’s direct mail creative brand portal now serves all 12 of the company’s brands. Corporate, property, and...
Summary: ...view of data grouping similar items together to spot new or hot trends and topics; and categorisation of content automatically generates taxonomies and instantly organises the data reducing the need for human intervention. These unique analysis capabilities have empowered Precise with the tools to deliver...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...mindless chatter of social media and only alerts people to relevant information. IUS’s extensive set of social media connectors include: RSS, Twitter, Facebook, Yelp, LinkedIn, TripAdvisor, Yahoo! Finance, C|Net Reviews, WebMD, IMDb, Kbb.com and Epicurious. Connectivity as a Differentiator The seamless...
Summary: ...into your existing sites can significantly improve your customers’ experience. With TeamSite, you can make your site more engaging and interactive by allowing visitors to share opinions, articles, and reviews. You can also feature Facebook posts, tweets, blogs, wikis, and other social media functions...
Summary: ...and eDiscovery infrastructure • Executive web-based dashboards with reporting and trend analysis, escalation and workflow management • Highlight of all policy violations in social media postings with real-time blocking, quarantining and routing of information flow to enforce policy risks • Sentiment...
Summary: ...act upon documents, emails, video, chat, phone calls, and application data moving across networks, the web, the Cloud, smartphones, tablets, and sensors. With over 500 out-of-the box functions and 400 connectors, IDOL 10’s unique pattern-matching technology understands the meaning of all enterprise...
Summary: ...Autonomy Optimost - Product Overview. • Determin ehow customers feel or perceive a brand using sentiment analysis • Gai na contextual understanding of what customers want and need • Recogniz einteractions with customers, regardless of the language spoken or written • Identify hidden patterns and...
Summary: ...which is built on Autonomy IDOL to help enterprise organizations analyze customer sentiment, identify emerging issues, and discover topic trends for instantly actionable insights. Key Business Benefits • Offers the largest source of social media data (Twitter, Facebook, YouTube and more) for comprehensive...
Summary: ...opportunities that you were not looking for in the first place. Take Sentiment Detection to the Next Level Customer sentiment can change dramatically based on a direct or indirect experience with your brand. Explore takes sentiment detection to the next level by not relying on pre-determined rules but...
Summary: ...Management (WCM) offering, is the only product in the market that enables the delivery of dynamic, targeted, and interactive content to any display application for the creation of a personalized and engaging customer experience. With a flexible delivery model, LiveSite supports both the automatic rendering...
Summary: ...media interactions alongside all other formats. Autonomy provides connectors into thousands of relevant news feeds, blogs, and social media sites like Facebook, Twitter, and YouTube; additionally, Autonomy provides connectors to other customer-facing and internal systems. This provides a comprehensive...
Summary: ...of their information, both inside and outside the organization. 3 Using NoSQL (Not Only SQL) technology, IDOL lets users simultaneously understand and act upon documents, emails, video, chat, phone calls, and application data moving across networks, the web, the cloud, smart phones, tablets, and sensors....
Summary: ...next-generation information platform built for the human information era, IDOL 10, is a single processing layer that enables organizations to extract meaning and act on all forms of information, including audio, video, social media, email and web content, as well as structured data such as customer transaction...
Summary: ...rich media assets without relying exclusively on metadata, MediaBin helps you access and effectively utilize the wealth of information that lies within multimedia content. Centralize brand management for greater agility and value Traditional approaches to managing rich media assets are not wellsuited...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...between data without prior definition in order to reconcile native data sources, this would be a considerably faster solution to bring to market than any traditional development that relies on extensive data mapping and standardized data feeds. IDOL comes out of the box with connectors to 400 data repositories...
Summary: ...to further your Business Discovery efforts to enable Voice of the Customer insights. “Valuable sources of customer VoC data are plentiful, ranging from survey results to socialmedia dialogues. Such sources provide valuable venues for analysis, but analytics in such isolation inherently limit opportunities...
Summary: ...and organizational overhauls • Termination of employees • Legal fees and fines • Stock devaluation • Corporate brand damage • Loss of consumer confidence and loyalty The financial penalties for noncompliance can reach into the millions. Past cases have shown that companies in traditionally regulated...
Summary: ...related content; information clustering provides a bird’s eye view of data grouping similar items together to spot new or hot trends and topics; and categorization of content automatically generates taxonomies and instantly organizes the data reducing the need for human intervention. IDOL Technology...
Summary: ...flexibility for any potential savings offered by a “public” cloud service. Public Cloud – Public cloud computing is typically the option reserved for traditional mainstream consumers, most commonly found in forum sites such as Facebook and Twitter, as well as through sources such as Amazon Web Services,...
Summary: ...which seems to take a quantum leap every time a new channel, format or application is introduced. But, users have moved beyond email to chats, SMS, blogs, Facebook and Twitter as part of their daily business conversations. And while businesses may gain flexibility from these new, varied channels, they...
Summary: ...with the enactment of the Dodd-Frank Wall Street Reform and Consumer Protection Act. In the UK, the Financial Services Authority’s COBS 11.8 presents guidelines for the capture and management of recorded communications. Meanwhile, the Foreign Corrupt Practices Act (FCPA) creates compliance challenges...
Summary: ...an individual has the ability to interact with others, usually in a more “one to many” model than something like a phone call or even an email. Whether this is through common sites like Facebook, Twitter, and LinkedIn, or more generally through blogs and interactive posts on internal or external websites,...
Summary: ...are ill equipped to gather and manage because the information does not fit neatly into rows and columns, but exists in various formats including email, video and chat streams. Solutions supported by distributed software frameworks such as Apache Hadoop fare better with extreme data volumes, but face the...
Summary: ...of processing and analyzing information. Not only does IDOL connect people with relevant, personalized, and accurate information; it also recognizes patterns hidden within disparate pieces of information to identify emerging trends and lucrative business opportunities. The undisputed power of IDOL lays...
Summary: ...to another, moving with the minimum of further analysis once the initial classifications have been made, enabling the data consumers to spend less time searching through information stacks and spend more time making decisions and acting upon them. Simply put, the information needs of a Defense or Homeland...
Summary: ...of the voice of the customer. Business Discovery is a holistic approach that supports the broader customer experience strategy. Leading companies are rapidly adopting Business Discovery solutions, like those supplied by Autonomy, to gain a complete understanding of customer trends and sentiment, based...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
Find us on Facebook
Follow us on Twitter
See us on YouTube
Find us on LinkedIn
