General Motors
BP
Ford Motor Company
AstraZeneca
DaimlerChrysler
CNN
General Electric
US Senate
Credit Suisse First Boston
Volkswagen
Siemens
BBC
Philip Morris
Bloomberg
Philips
Verizon
AT&T
FIAT
HM Revenue & Customs
Nestle
General Dynamics
AstraZeneca
Hewlett Packard
ABN Amro
Sun Microsystems
BP
UBS Warburg
Merrill Lynch
New York Stock Exchange
The Economist
France Telecom
Boeing
Lafarge
Safeway
People's Republic of China's
Ministry of Agriculture
Nordea
3
Tesco
Sun Microsystems
Pfizer
Philips
Sybase
Sprint
New York Life Insurance
Ericsson
General Motors
Canon USA
Macmillan Publishing
Sun Microsystems
Novell
Ericsson
EDS
Ingersoll-Rand
General Motors
Philips
Philip Morris International
Royal & SunAlliance
Novartis
Ericsson
Credit Lyonnais
Sun Microsystems
British American Tobacco
Norsk Hydro
AstraZeneca
Skanska
BAE Systems
Kodak
US State Department
The Royal Mail Group
Henkel
Bank of Montreal
AT&T
Danske Bank
BMW
Kronos Corporation
The McGraw-Hill Companies
Hewlett Packard
Fujitsu Technology Services
Lloyds
Zurich Financial Services
Swiss Army
ABN Amro
Siemens
3
Halliburton
Royal & SunAlliance
AstraZeneca
Pfizer
BBC
Blue Cross/Blue Shield of Massachusetts
T-Mobile
Channel 4 Corporation
VHA
Burges Salmon
Motorola
British Telecom
Siemens
Ferrari
US Department of Defense
Deloitte & Touche
PA Consulting
US Army
UK Department of Trade & Industry
US Department of Defense
New York Life Insurance
EMC Corporation
BP
US Department of Commerce
Encana Corporation
IEEE
MOL
Hewitt Associates LLC
HEALTHvision
Paramount
Lexmark
US Department of Commerce
US Department of Defense
JD Edwards
Ingersoll-Rand
PricewaterhouseCoopers
Vodafone Omnitel
Nestle
Nomura
US State Department
General Electric
Reed Elsevier
Dow Chemical Company
Siemens Power Generation
Texas Instruments
Forrester Research
McData
Wall Street Journal
Lloyds
NASA
SCA
Reuters
ITN
General Motors
Nestle
IBM NICA
BBC
UK Department of Trade & Industry
3
Forbes.com
Nissan North America, Inc.
Toyota Motor
3
US State Department
The McGraw-Hill Companies
Fox Sports
Society of Petroleum Engineers
Lloyds
US Department of Energy
European Commission
AT&T
Telecom Italia
Harrah's
General Motors
AXA
Sybase
Napster
Oracle
Compuware
Olympus
AstraZeneca
ARM
Lloyds
Taylor & Francis
Federal Express
Hewlett Packard
Nissan Motor
Milward Brown Precis
Federal Government of Canada
3
Henkel
UK Home Office
Credit Lyonnais
HM Revenue & Customs
US State Department
3
Harvard Business School
Britvic Softdrinks
MOL
Macmillan Publishing
Allianz Life Insurance Co
Swiss Army
Parliament of Singapore
VMS
Singapore Police Force
Philips
Sony Music
Britvic Softdrinks
GSA Advantage!
Kaiser Permanente
Stanford Business School
Vodafone Omnitel
AstraZeneca
Johns Hopkins
Wachovia
3
Nestle
Standard Life Insurance
AstraZeneca
BP
Raytheon
Commerzbank
AstraZeneca
Allstate Insurance
T-Mobile
Philips
UK Department of Trade & Industry
State of Washington
Napa Valley County
Texas Department of Transportation
American HomePatient
TIBCO
Sharper Image
Xerox
America Online
Lockheed Northrop Grumman
Dow Chemical Company
Draeger Medical
Nestle
Sutter Health
Danske Bank
Kenyan AIDS Clinic
University of Washington
State of Minnesota
World Wildlife Fund
Autonomy Group Customers
 
News
Events
RSS Feeds
Press Release Archives
For Financial News, please see the Investors section of the website.

News AUTONOMY UNVEILS POW... | AUTONOMY OPTIMOST TU... | PBS AFFILIATE SELECT...
Press Release
Related Events
Related Case Studies
Related Resources

AUTONOMY OPTIMOST TURBO-CHARGES ADAPTIVE TARGETING WITH MEANING BASED MARKETING

New Solution Automatically Identifies and Optimizes New Customer Segments to Help Marketers Gain Market Share and Drive Growth

eMETRICS MARKETING OPTIMIZATION SUMMIT, San Jose, Calif., - May 6, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Optimost Adaptive Targeting is now powered by Autonomy's Meaning Based Marketing engine, giving marketers a radically new and more powerful capability for identifying, engaging, and converting customers online. By combining Optimost Adaptive Targeting with Autonomy's unique Intelligent Data Operating Layer (IDOL), the solution automatically identifies new segments of customers, recommends the most compelling content, and launches new offers and campaigns, all powered by a unique meaning-based approach.

"Combining Autonomy's meaning-based computing with Interwoven's content management raises profound implications for site design, optimization, customer segmentation, personalization, and analytics," said Jim Murphy, Research Director, AMR Research "The result is a sort of dynamic, self-optimizing, cross-channel, customer engagement engine."

"With this announcement, we are turning the traditional, manual approach to market segmentation on its head," said Mark Wachen, Managing Director, Autonomy Optimost. "Rather than relying on statisticians to perform complex analytics based on static, historical data, Autonomy Optimist empowers marketers with a solution that automatically identifies new market segments as they emerge in real-time, and allows them to immediately take action by offering targeted campaigns. This is precisely the kind of solution that is required to succeed in the modern, dynamic web."

Adaptive Targeting Now Powered by Meaning Based Marketing

Optimost Adaptive Targeting mines all major types of customer attributes to create customer segments, including context (how the visitor arrives at the Website, e.g. search keyword), geography, time of day, and demographic, behavior, and account profile information. Once customer segments are created, multivariate tests are conducted on an unlimited number of copy ideas, offers, and layouts to determine the best solution for each audience segment.

By adding the Meaning Based Computing capabilities of IDOL to Adaptive Targeting, marketers gain a unique ability to understand and effectively serve their customers. By leveraging IDOL, Optimost Adaptive Targeting now includes unique keyword clustering capabilities that automatically identifies concepts and patterns as they are emerging on the web. For instance, an online pet store might discover that an unusually high number of "long-tail" searches relate to vacationing with pets. The solution could then automatically serve up more content and special offers around travel tote bags and kits.

Likewise, the new Adaptive Targeting solution is also able to identify new opportunities - even counterintuitive ones - through referral clustering, or an understanding of the sites visitors are coming from. For instance, an extreme sports retailer could see that a high number of visitors are coming from other sites usually associated with baby boomers, such as financial services retirement funds, or healthcare sites talking about the benefits of exercise to seniors. As a result, the store automatically launches new offers and campaigns to immediately capitalize on that emerging segment.

Optimost Adaptive Targeting is available now. Please visit http://optimost.interwoven.com/ to learn more about this solution.

About Autonomy Interwoven

Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.

Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, HSBC, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

Autonomy Editorial Contacts:
Randy Cairns
Autonomy (US)
+1 408 953 7111
randy.cairns@autonomy.com
Ian Bain
The Red Consultancy (US)
+1 415 618 8806
ian.bain@redconsultancy.com
Edward Bridges
Financial Dynamics (UK)
+44 207 831 3113
edward.bridges@fd.com
David Vindel
The Red Consultancy (UK)
+44 207 025 6529
david.vindel@redconsultancy.com

This is a selection of our forthcoming events, please visit our seminars page for more information.

Automatic Hyperlinks provided by IDOL Server 7

This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.

Automatic Hyperlinks provided by IDOL Server 7

+1 415 243 9955

Company
Technology
Functionality
Products
Solutions
Services
Customers
Partners
News & Events