AUTONOMY OPTIMOST TURBO-CHARGES ADAPTIVE TARGETING WITH MEANING BASED MARKETING
New Solution Automatically Identifies and Optimizes New Customer Segments to Help Marketers Gain Market Share and Drive Growth
eMETRICS MARKETING OPTIMIZATION SUMMIT, San Jose, Calif., - May 6, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Optimost Adaptive Targeting is now powered by Autonomy's Meaning Based Marketing engine, giving marketers a radically new and more powerful capability for identifying, engaging, and converting customers online. By combining Optimost Adaptive Targeting with Autonomy's unique Intelligent Data Operating Layer (IDOL), the solution automatically identifies new segments of customers, recommends the most compelling content, and launches new offers and campaigns, all powered by a unique meaning-based approach.
"Combining Autonomy's meaning-based computing with Interwoven's content management raises profound implications for site design, optimization, customer segmentation, personalization, and analytics," said Jim Murphy, Research Director, AMR Research "The result is a sort of dynamic, self-optimizing, cross-channel, customer engagement engine."
"With this announcement, we are turning the traditional, manual approach to market segmentation on its head," said Mark Wachen, Managing Director, Autonomy Optimost. "Rather than relying on statisticians to perform complex analytics based on static, historical data, Autonomy Optimist empowers marketers with a solution that automatically identifies new market segments as they emerge in real-time, and allows them to immediately take action by offering targeted campaigns. This is precisely the kind of solution that is required to succeed in the modern, dynamic web."
Adaptive Targeting Now Powered by Meaning Based Marketing
Optimost Adaptive Targeting mines all major types of customer attributes to create customer segments, including context (how the visitor arrives at the Website, e.g. search keyword), geography, time of day, and demographic, behavior, and account profile information. Once customer segments are created, multivariate tests are conducted on an unlimited number of copy ideas, offers, and layouts to determine the best solution for each audience segment.
By adding the Meaning Based Computing capabilities of IDOL to Adaptive Targeting, marketers gain a unique ability to understand and effectively serve their customers. By leveraging IDOL, Optimost Adaptive Targeting now includes unique keyword clustering capabilities that automatically identifies concepts and patterns as they are emerging on the web. For instance, an online pet store might discover that an unusually high number of "long-tail" searches relate to vacationing with pets. The solution could then automatically serve up more content and special offers around travel tote bags and kits.
Likewise, the new Adaptive Targeting solution is also able to identify new opportunities - even counterintuitive ones - through referral clustering, or an understanding of the sites visitors are coming from. For instance, an extreme sports retailer could see that a high number of visitors are coming from other sites usually associated with baby boomers, such as financial services retirement funds, or healthcare sites talking about the benefits of exercise to seniors. As a result, the store automatically launches new offers and campaigns to immediately capitalize on that emerging segment.
Optimost Adaptive Targeting is available now. Please visit http://optimost.interwoven.com/ to learn more about this solution.
About Autonomy Interwoven
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, HSBC, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...ROI of site redesign Reducing visitor drop off across conversion funnel Benefits of Using Autonomy Optimost Increased sales by optimizing shipping price Improved online revenue with minimal resource requirements Solution Autonomy Optimost provides the most comprehensive suite of marketing optimization...
Summary: ...Poste Italiane’s Website, Postecom embarked on an initiative to develop a completely new portal—one with the ability to segment visitors and deliver content tailored to their specifc needs and tastes. Targeting Enables a Personalized Customer Experience Postecom relies onInterwoven’s Targeting & Engagement...
Summary: ...Butlins Case Study. Testing with Interwoven Optimost increased average revenue per visitor by 3% In the ever-competitive holiday market, Butlins is still at the forefront of the holiday industry more than 70 years after Sir Billy Butlin opened his first centre at Skegness. In excess of 1.5m visitors per...
Summary: ...and customer interaction solutions. Our fagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the...
Summary: ...and cross-carrier product selection required a dynamic content solution to maintain landing page relevancy. Therefore, their testing solution needed to be flexible enough to handle a wide variety of inventory and offer combinations. To address these issues, LetsTalk turned to Interwoven to help them optimize...
Summary: ...the site aligned to our brand values, clean, secure and easy to use.” The business driver for engaging Interwoven for Website optimisation was to undertake the difficult task of driving up John Lewis’ conversion rate from already high visitor numbers. With an already engaged and loyal community of...
Summary: ...Case Study: TrustedID. Case Study Industry Consumer Identity Theft Protection Challenges n Reduce visitor abandonment during the online registration process n Increase new customer subscriptions on the Website n Improve the site conversion rate Benefits of Using Autonomy Optimost n Visitor abandonment...
Summary: ...NewScientist Case Study. “The results were quite counter-intuitive and the value of constant testing really stands out, not just theoretically but in terms of solid ROI.” Objective Increase subscription revenue through increased landing page conversions Solution Interwoven Multivariable Optimization...
Summary: ...bank in India. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject The Money2India landing page, used by visitors who arrive after clicking on a banner or text advertisement. Results The six-week experiment was conducted across more than a dozen countries...
Summary: ...revenues of $94.24 billion. Interwoven Optimost provides complete, managed Website optimization solution, from test planning and design through implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Interwoven Optimost helps create a compelling,...
Summary: ...these premier brands requires top-notch performance within the contact center. Sustaining this tremendous growth requires an efficient evaluation process that immediately addresses performance issues, identifies training opportunities and consistently reaches for even higher Quality Assurance scores....
Summary: ...Avaya Case Study. In addition, Avaya has reduced content time-to-market by 75 percent across its internal and external channels. Now the company can launch worldwide marketing campaigns simultaneously in all countries. For product launches, Avaya is able to deliver a wealth of product-related content,...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...could see that a high number of visitors are directed from other sites usually associated with baby boomers, such as financial services retirement funds site. As a result, the store automatically launches new offers and campaigns to immediately capitalize on that unexpected, older segment. Clustering...
Summary: ...that a high number of visitors are directed from other sites usually associated with baby boomers, such as financial services retirement funds site. As a result, the store automatically launches new offers and campaigns to immediately capitalize on that unexpected, older segment. Clustering Visualization...
Summary: ...delivery infrastructure, providing redundancy, reliability, and minimal latency n Integrated persona targeting using a variety of site visitor characteristics n Adaptive Targeting, which combines a multifaceted visitor dataset with multivariable testing to discover new segments and learn more about the...
Summary: ...to easily create or automatically generate customer segments • Dynamically serves personalized and relevant experiences to visitors • Enables social media functions to foster interactive communities • Supports search engine optimization to drive more visitors to a site • Provides advanced content...
Summary: ...interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging,...
Summary: ...Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by und-er standing the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable...
Summary: ...delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web,...
Summary: ...campaigns, so you can market, refine, and maximize business results. Act on insights to optimize the online experience Knowing what marketing strategies, including what online campaigns and offers, are the most effective or need refinement is only part of the problem. The other issue is leveraging valuable...
Summary: ...Autonomy Interwoven Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase...
Summary: ...to determine meaning no matter what language is spoken. • Language agnostic approach enables cross-lingual and multi-lingual voice analy tics • Automatically identifies language(s) present in an audio segment “The essence of Autonomy’s software lies in its ability to extract the core concepts...
Summary: ...by dynamically clustering the results into their most relevant groupings. Users are able to guide the engine simply by clicking on the context that most applies to what they are really interested in. AQG is unique because the guidance suggestions are created dynamically based on the query and the time...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...threshold cut-offs to determine the sensitivity of sentiment analysis. 6. Automatic Clustering With IDOL, organizations can analyze large sets of documents or even user profiles and automatically identify inherent themes or information clusters. IDOL even clusters the unstructured content exchanged in...
Summary: ...quickly and easily. Features and Benefits Autonomy’s unique infrastructure, which carries out operations on unstructured content through understanding the context of the information, solves the issues of manually tagging information and the defocused approach of using legacy keyword systems to find...
Summary: ...pattern-matching techniques to enable computers to understand information in context. Using Autonomy’s unique meaning-based approach, a computer can go beyond keywords and metadata to identify concepts within the text itself to determine which are the most important and to automate the processing of...
Summary: ...Archiving has evolved from a tactical IT solution for optimizing email storage or meeting prescribed regulatory requirements into a key element for any proactive information governance and risk management strategy. Mailbox optimization is rarely considered in isolation now, as litigation readiness and...
Summary: ...Autonomy Connector for SharePoint. Perfect Configuration Autonomy’s unique solution is highly configurable, enabling organizations to create a perfect configuration without the cost of custom integrations. The KeyView Filter gives an application the ability to simultaneously filter multiple documents...
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This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...changes. You can even combine testing with targeting to deliver the most appropriate content to various audience segments. There are multiple ways to target your content: new vs. old visitors, e-mail respondents, ad clickers, traffi c from PPC campaigns, demographics, geography, and behavior, to name...
Summary: ...and respond Figure 3: Combining targeting techniques and data types Context Profile Behavior Geography Time Demographics Segment Criteria to changes in their Website targeting environment, including both audience segments and the content they respond to. Interwoven Optimost Adaptive Targeting Interwoven...
Summary: ...and pattern-matching Autonomy’s Meaning Based Marketing approach unlocks the value of content and data, allowing companies to create, deliver, optimize and analyze web content to deliver an exceptional visitor experience. Delivered through Autonomy Interwoven’s Web Solutions and the power of IDOL,...
Summary: ...of customers based on a combination of customer value, demographics, psychographics and other user data and campaign objectives; 3. Create content targeting rules (business rules) for specific segments and areas of a site where you want to show different content; 4. Test. Virtualize each segment before...
Summary: ...Today’s Imperative for Intelligent Content Targeting: WCM with Robust Search and Advanced Analytics White Paper. TeamSite can also detect, by breaking down visitor behavior according to granular demographics and observing patterns across the web and within the website, that visitors have become more...
Summary: ...and offers with segments. As each interaction is analyzed and evaluated, Autonomy Optimost uses a real time understanding of the most effective combinations to dynamically adapt and personalize the experience delivered to each visitor. Content As regulations increasingly A require chivingcompanies to...
Summary: ...Increasing the Value of Enterprise Portals with Autonomy Interwoven. The portal handles navigation and login for different segments such as individual investors (either US-based or international), institutional investors, fnancial advisors, or retirement plan sponsors. Based on which segment a visitor...
Summary: ...preferences that can be difficult to capture and gauge. Traditional methods of analyzing newly emerging trends rely on human intervention to assemble data, group this data into relevant categories, and ultimately gain an understanding of clients’ demands. Unlike these approaches, Autonomy’s real-time...
Summary: ...to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of...
Summary: ...About Autonomy Interwoven Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase...
Summary: ...Language asset management and ownership that increases visibility into operations and provides ownership of language assets attains internal • Integration of internal and external operations to optimize delivery of local content • Automated systems for ensuring simultaneous product and campaign launches...
Summary: ...companies create and deploy dynamic sites for any purpose, including promotional campaigns, order-catalog sites for global customers, and micro-sites for special events. LiveSite provides a packaged, dynamic run-time environment for content created in TeamSite. LiveSite reduces the costs and dependence...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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