ONLINE RECRUITMENT GIANT CHOOSES AUTONOMY OPTIMOST TO MAXIMIZE REVENUES
Totaljobs Group Employs Autonomy Optimost's Unique Solution for Multivariable Testing to Boost Conversion Rates
Cambridge, UK and San Francisco, Calif. - April 28, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise today announced that Totaljobs Group, UK's leading online recruitment company, has selected Autonomy Optimost's solution for multivariable testing (MVT) to test and optimize conversion revenue on several sites within Totaljobs Group including www.totaljobs.com. With Autonomy Optimost, all content types including text, pictures, video, page layout, email, banners, Flash and AJAX, can be analysed and optimised using full page multivariable tests with dynamic content and layout changes, based on automatic segmentation and visualisation of individuals and communities.
Totaljobs Group typically carries over 200,000 job vacancies at any one time across its sites, and attracts over 4 million unique users per month. The recruitment advertising service on the websites is a fast emerging revenue stream for the company, and Autonomy Optimost's expertise in identifying the most compelling combination of web content and design plays an important role in helping Totaljobs Group increase revenues.
"As the leading online UK recruitment company, Totaljobs Group constantly strives to provide its thousands of customers with a first-class user experience," commented Michael Robinson, UK Marketing Director, Totaljobs Group. "Autonomy Optimost's flexible and powerful MVT solution enables us to test, optimise and analyze combinations of content and layouts like never before, thus helping drive customer acquisition and boost conversion rates. We are delighted to add this unique solution to our toolkit and look forward to maximizing the benefits of Multivariable Testing."
"Our unique conversion optimisation solution enables our customers to deliver the most effective combination of content, technology and layout to their web visitors," commented Greg Kelton, Managing Director EMEA, Autonomy Optimost. "Customers benefit from an increase in customer engagement and conversion rates to ultimately convert browsers into buyers."
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offer by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy’s customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, HSBC, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile.
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This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
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Summary: ...make the needed difference, and those minor changes add up. So how do you know what changes to make, where to make them, and if they will really work? Optimizing your web form through multivariable testing can dramatically and easily lift conversion rates.
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