AUTONOMY INTERWOVEN USHERS IN ERA OF MEANING BASED MARKETING
Company Unveils Vision for Transforming Marketing with Solutions that Enable Businesses to Understand and Act on All Forms of Customer Information
GEARUP 2009 EXECUTIVE BRIEFING ROADSHOW, PALO ALTO - April 14, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today unveiled the company's vision for transforming how businesses understand and interact with their customers, resulting in dramatic improvements in business results. By combining Autonomy's IDOL's unique ability to understand the meaning behind all forms of information with Interwoven's market-leading solutions for optimizing online business performance, Autonomy Interwoven will arm businesses with an entirely new and more effective approach for engaging and interacting with customers.
Today's marketer confronts a host of new challenges that render current systems and approaches obsolete. Over 80% of the world's data is unstructured, coming in the form of social media, blogs, twitter posts, instant messaging, e-mails, documents, videos and rich media. Businesses suffer from low online conversions and high abandonment rates, declining loyalty, and an inability to react to feedback and customer sentiment. Finally, marketers are forced to deal with a grab bag of non-integrated tools that attempt to solve the problem by manually tagging this ocean of unstructured content, and that fail to connect and act on information across an enterprise.
"Autonomy Interwoven will help marketers succeed in the modern era by delivering a new approach, called Meaning Based Marketing," said Anthony Bettencourt, CEO of Autonomy Interwoven. "Autonomy provides an order of magnitude increase in the amount and types of information that can be leveraged, as well as the ability to interpret the meaning and act on that information. These next-generation solutions will transform how organizations manage customer interaction and multi-channel marketing, enabling both the business and the customer to reach a far greater desired outcome."
"As a customer of both Autonomy's IDOL server and Autonomy Interwoven's web content management solutions, we are excited about the new opportunities for interactive marketers that will emerge from the combination of these technologies," said Renee Rodgers, Senior Director Interactive at Avaya. "The ability to listen, understand, and act on the sentiment behind unstructured information, like social media, blogs, and video, will enable Avaya to engage with our customers and the market in a new and powerful manner."
The combination of Autonomy IDOL and Autonomy Interwoven enables a host of powerful new capabilities, including:
Detect and Act on Customer Sentiment
Companies will be able to monitor their brands and customer sentiment across the web, and deliver timely and relevant content based on the profile of visitors as well as their intentions and preferences. A business can identify key trends or customer sentiments emerging through customer comments on blogs, twitter posts, or social networking sites, build a customer conceptual profile based on both implicit and explicit information, and take immediate action to address a problem or capitalize on a newly discovered business opportunity. For example, a travel company can listen, understand, and take action on chatter about the new hot spring break travel destination and launch a new online campaign to capture a large portion of that market.
Rapidly Segment and Optimize Customer Interactions
Autonomy Interwoven's IDOL-powered Optimost technology can automatically create relevant audience segments and build on these meaning-based profiles over time to proactively target customers and optimize interactions. For example a retail financial services company can automatically discover new high value segments based on dynamic cluster analysis of customer information, and target the best performing offer to each site visitor based on the behaviour of customers with similar profiles.
Organize, Analyze, and Maximize Rich Media
Rich media is now an essential and highly strategic form of information that successful marketers will treat with the same level of importance as more traditional, structured forms of information. Autonomy provides solutions for understanding and cataloguing video, audio, and rich media assets and classifying those assets for targeting and optimization. For example, a consumer products company can automatically detect scenes that showcase their products in videos, dynamically associate relevant metadata, and hyperlink them to promotional campaigns, all while improving organic search (SEO) results for their products.
Understand and Link the Meaning Behind Every Customer Touchpoint
Technology companies have been preaching the importance of engaging with customers based on a holistic, comprehensive view of their customers. However, due to the rise in unstructured content, exploding volumes of all forms information, and the importance of understanding the meaning behind that content, businesses are unable to deliver on that vision.
Autonomy's unique IDOL server can organize, understand, and scale the constantly growing amount of information that exists in structured and unstructured systems today, including social media, chat, print, email, call center, customer databases, mobile, and other forms of information. For instance, a telecommunications company can take the information it gains from using Autonomy Optimost's website optimization solution and apply that toits call center, ensuring that agents deliver the most compelling offer as they speak to customers.
Automatically Archive Websites and Dynamic Web Pages
By combining Autonomy's market-leading Digital Safe archive with Interwoven's advanced web content management capabilities, corporate websites and transactions can be automatically archived and audited to comply with regulations. Due to the rapid rise in regulatory and audit requirements, and the dynamic nature of web content, this is becoming a major issue for businesses that increasingly will be required to produce a record of the information it presents to customers. For example, an insurance company that is constantly changing premium rates and offers presented on its website could be required to deliver a record of the offer it made on its site on a particular date several months ago.
Built upon Autonomy's Intelligent Data Operating Layer (IDOL) and leveraging Interwoven's broad portfolio of marketing optimization solutions, Autonomy Interwoven now provides hundreds of new capabilities that will power the future of Meaning Based Marketing. IDOL has a fundamental ability to extract meaning from all forms of text, rich media, video, and audio, and includes over 500 functions that help marketers improve the experience for their customers.
Pre-built Interwoven TeamSite components built on the IDOL platform are now available to rapidly add dynamic functions to a website, including auto categorization, clustering, and automated hyperlinking with no custom development or integration required. Several capabilities leveraging IDOL and Autonomy's Interwoven's web solutions are available now, including social media sentiment analysis, eCommerce guided navigation and product recommendations, and web content archiving.
Please visit http://www.interwoven.com/index_web_sol.jsp to find out more.
About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search revenues, with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Related Case Studies
