AUTONOMY INTERWOVEN'S NEW TEAMSITE REDEFINES MARKETING OPTIMIZATION
First Solution to Integrate Online Testing, Web Analytics, and Web Content Management
GEARUP 2009 EXECUTIVE BRIEFING ROADSHOW, PALO ALTO - April 14, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced the general availability of an enhanced version of Autonomy Interwoven TeamSite, powered by Autonomy's Intelligent Data Operating Layer (IDOL) server. The latest version of TeamSite integrates Autonomy Interwoven's web content management (WCM) platform with powerful multivariable testing (MVT) and closed-loop analytics capabilities, enabling marketers to more easily create, deliver, optimize, and analyze websites that engage online visitors.
Autonomy Interwoven is the first software provider to offer a WCM solution that includes MVT and closed-loop analytics within a single process and view for online marketers. Leveraging Autonomy Optimost's website testing capabilities in a self-service model within TeamSite, the new solution combines the intelligence of web A/B and multivariable testing and analysis with the ease and power of the industry's leading WCM solution. The solution enables businesses to dramatically improve online results, by accelerating the time-to-web and creating a compelling online experience that engages visitors.
"Analytics, content and testing have made the Web what it is today - rich, interactive, and more intuitive for visitors - yet these essential tools have never been tightly linked," said Michele Vivona, Senior Vice President Global Web Strategy at LexisNexis. "I am thrilled to see that Autonomy Interwoven has coupled web analytics and multivariable testing with their web content management system. This combination aims to make the process of optimizing web content faster and easier for marketers, which will mean a better online experience for visitors."
"As a longtime Autonomy Interwoven customer, we see the value of using multivariable testing and web analytics to evaluate and improve the visitor experience, which in turn means higher conversions," said Jeff Mucci , Global eMarketing and Website Manager at Thermo Fisher Scientific. "With the unique integration of these capabilities in TeamSite, Thermo Fisher Scientific can avoid wasting precious time toggling back and forth and importing code between the WCM, MVT tools and analytics systems. By combining these previously separate marketing functions, Autonomy Interwoven empowers us to make the most of our online marketing budget and resources."
"Our customers often come to us with tight deadlines and limited budgets for creating sites, meaning they typically don't have the time or resources to complete best practice steps like multivariable testing or analyzing web data," said Aman Datta, Vice President at Roundarch. "Thanks to the innovation by Autonomy Interwoven in bringing together testing and analytics within the web content management system, our clients won't have to compromise quality for speed. This is a huge step forward and will empower more of our clients to leverage testing and web analytics for accelerated business results."
Improve the Customer Experience and Business Results
By combining multivariable testing and web analytics within the TeamSite web content management solution, businesses can intelligently optimize websites to enrich the visitor experience and drive online conversions. Marketers can easily review analytics data on the business performance of their site, quickly create and run tests to determine the optimal site experience, and then deliver the most effective content, all within Interwoven TeamSite. This results in several benefits:
Increase conversions and online business performance through testing rather than guesswork
Make analytics actionable by putting data directly in front of content owners and reducing dependency on IT
Accelerate time-to-market to quickly take advantage of new and emerging opportunities that are identified as a result of analytics and testing.
"Autonomy Interwoven has a deep heritage in delivering innovations that represent significant leaps forward in the web content management market," said Anthony Bettencourt, CEO of Autonomy Interwoven. "Today's announcement signals another transformative industry-first. By bringing together web content management and website optimization into one interface, marketers are empowered to drive big gains for their business - by identifying and acting on opportunities as they listen and understand what is taking place in the market."
TeamSite 6.7.2 SP1 is available now. Autonomy Interwoven will host a series of webcasts and demonstrations about the new capabilities available in TeamSite 6.7.2 SP1. To register for an educational webcast, please visit www.interwoven.com/teamsite_test_analytics.
About Autonomy
Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, spearheads the Meaning Based Computing movement. It was recently ranked by IDC as the clear leader in enterprise search revenues, with market share nearly double that of its nearest competitor. Autonomy's technology allows computers to harness the full richness of human information, forming a conceptual and contextual understanding of any piece of electronic data, including unstructured information, such as text, email, web pages, voice, or video. Autonomy's software powers the full spectrum of mission-critical enterprise applications including pan-enterprise search, customer interaction solutions, information governance, end-to-end eDiscovery, records management, archiving, business process management, web content management, web optimization, rich media management and video and audio analysis.
Autonomy's customer base is comprised of more than 20,000 global companies, law firms and federal agencies including: AOL, BAE Systems, BBC, Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestlé, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department of Energy, the U.S. Department of Homeland Security and the U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company has offices worldwide. Please visit www.autonomy.com to find out more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
Summary: ...as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing agility. Autonomy Interwoven...
Summary: ...Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject LOVEFiLM home page, as accessed by natural visitors to the site. Results In a four-week test period, conversions rose by 10 per cent – an increase that will bring in an 7 figure sum of revenue each year...
Summary: ...Mandalia. Objective Achieve revenue uplift by ensuring more visitors complete a booking. Solution Interwoven Optimost Website optimisation solution, using multivariable testing (MVT). Test Subject The booking funnel within the Warner Leisure Hotels Website. Results An increase in progress through the...
Summary: ...Optimost helps create a compelling, engaging, and relevant online experience that improves customer satisfaction, increases conversion rates, and maximizes ROI. The results of TrustedID’s Website optimization initiative were dramatic: visitor abandonment of pages within the registration funnel dropped...
Summary: ...therefore reduce online marketing costs for Money2India, an ICICI service that facilitates the transfer of money from any international bank into any bank in India. Solution Autonomy Optimost Website Optimisation solution, using multivariable testing (MVT). Test Subject The Money2India landing page, used...
Summary: ...revenues of $94.24 billion. Interwoven Optimost provides complete, managed Website optimization solution, from test planning and design through implementation and data analysis, to enable companies to optimize their Web presence. Delivered as software-as-a-service, Interwoven Optimost helps create a compelling,...
Summary: ...funnel would perform better than the existing one, and secondly to conduct multivariable testing on the landing page to improve visitor and subscription conversions. The first phase of testing proved that the new subscription site performed 36% better than the original in converting visitors. “There...
Summary: ...testing is fantastic insurance that the ultimate offer will be delivered in the optimum way to every potential new customer.” Objective Achieve an uplift in online revenue per site visitor. Solution Interwoven Optimost Website Optimisation. Test Subject The ‘choose accommodations’, ‘guest detail’...
Summary: ...Travel Category leader. Now, to stay at the forefront of its market, the company turned to multivariate testing (MVT). Says Dangaran, “We’ve seen more and more of our competitors using MVT. It’s a powerful way to inform decisions about site design and funnel design, and it’s a natural evolution...
Summary: ...Interwoven • virginmobile.co.uk was voted Website of the Year 2006 (telecoms) by UK Internet users • Time-to-web has accelerated from 4–6 weeks to as little as 15 minutes • Fast, flexible web authoring unlocks the value of analytics data to boost conversions, helping increase the company’s online...
Summary: ...n Simplifying the conversion funnel by combining the first step form with the landing page increased conversions n What works for your site today, may not work so well tomorrow. Sites should be regularly tested Objective Increase conversion of visitors to members Solution Interwoven Multivariable Optimization...
Summary: ...very familiar with TeamSite from Interwoven due to its success within the Queensland Government, powering sites such as Queensland Health, Emergency Services and Natural Resources and Mines, and after extensive testing of all offerings we indeed followed suit,” said Dr. Rainbird. “TeamSite impressed...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...Automated capab-ili ties such as multivariable testing (MVT), segmentation and targeting, product reco-m mendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating processes to lower costs and increase marketing...
Summary: ...TeamSite and Web Analytics Integration. By integrating analytics with Autonomy Interwoven’s WCM Solution, you can reduce the amount of work required to create new reports each time a new segment is created or changed—lowering costs and giving you insights faster. Moreover, having deep analysis by...
Summary: ...segments and the content visitors respond to as a part of marketing campaigns. Advanced Capabilities n Empower marketers to engage with customers in real-time by allowing them to test multiple versions of content and design with real site visitors, and then tailor site experiences based on site visitor...
Summary: ...WCM platform with sophisticated capabilities for creating, deploying and optimizing multiple, dynamic websites. Business users and site designers use SitePublisher’s What You See Is What You Get (WYSIWIG) editing interface to easily create and manage web content. TeamSite SitePublisher’s reusable,...
Summary: ...such as RSS feeds) and applications (such as web services or packaged business applications). Platform extensions Multivariable testing Marketers can leverage TeamSite’s Multivariable Testing module to easily create and run tests within SitePublisher, review winning combination of content, and quickly...
Summary: ...most to. Adaptive Targeting uses a powerful combination of multivariable testing and meaning-based analytics to automatically detect groups of site visitors who share meaningful characteristics and consume similar content. This information can be used to quickly create targeted campaigns to infuence key...
Summary: ...the most to. Segmentation & Targeting uses a pow-er ful combination of multivariable testing and meaning-based analytics to automatically detect groups of site visitors who share meaningful characteristics and consume similar content. This information can be used to quickly create targeted campaigns to...
Summary: ...trends and market fuctuations using multivariable testing and optimization to satisfy the most current interests and needs of visitors. Multivariable Testing TeamSite Multivariable Testing provides a dramatic and measurable boost to bottomline performance by significantly improving conversion rates, including...
Summary: ...Autonomy Interwoven LiveSite product brief. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced analytics provide advanced functions that increase conversion rates, sales, customer engagement and lifetime value while automating...
Summary: ...improve the visitor experience by automatically organizing or removing navigation, flter options, and search results to quickly guide visitors to the products and content that satisfy their unique interests. As a result, b-usi nesses enjoy increased customer satisfaction and online conversions. About...
Summary: ...Autonomy Interwoven Web Content Archiving & Compliance. Patented web versioning capabilities within TeamSite enable businesses to capture v-er sions or snapshots of web content delivered to website visitors at exact points in time. TeamSite provides a full, auditable trail, allowing users to view the...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...analytics provide EAS with an infrastructure capable of processing terabytes of content and providing intelligent filtering, automated classification, and real-time policy management of electronically stored information (ESI). Leveraging Advanced Analytics to Address Litigation Readiness and Governance...
Summary: ...and meta-data to identify concepts within the text itself to determine which are the most important and to automate the processing of this content, regardless of its format, location, language, application it’s been created with or stored in. Using Autonomy Connectors, Autonomy's unique Intelligent...
Summary: ...documents contained in those clusters. 8. Directed Navigation IDOL’s Directed Navigation offers a way for organizations to integrate valuable information from structured databases with unstructured content. Combining information found within structured fields such as product name, size or manufacturer,...
Summary: ...with over 25k sites and over 1bn documents Autonomy Connector for SharePoint Microsoft Office SharePoint Server (MOSS) provides a lightweight, cost-effective application environment for the enterprise to improve departmental collaboration and information management. Its excellent value proposition and...
Summary: ...Bookmarks • Notepad • Website • Whiteboard Bookmarks The Bookmarks Portlet allows users to store and organize URLs that they frequently use, making their favorite URLs available to them from any computer via their Portal. • Create hierarchical bookmark folders • Create bookmarks from URLs • Editable...
Summary: ...keywords and meta-data to identify concepts within the text itself to determine which are the most important and to automate the processing of this content, regardless of its format, location, language, application it’s been created with or stored in. Using Autonomy connectors, Autonomy's unique Intelligent...
Summary: ...keywords and meta-data to identify concepts within the text itself to determine which are the most important and to automate the processing of this content, regardless of its format, location, language, application it’s been created with or stored in. Using Autonomy Connectors, Autonomy's unique Intelligent...
Summary: ...and meta-data to identify concepts within the text itself to determine which are the most important and to automate the processing of this content, regardless of its format, location, language, application it’s been created with or stored in. Using Autonomy Connectors, Autonomy's unique Intelligent...
Summary: ...and meta-data to identify concepts within the text itself to determine which are the most important and to automate the processing of this content, regardless of its format, location, language, application it’s been created with or stored in. Using Autonomy Connectors, Autonomy's unique Intelligent...
Summary: ...code is included with OmniFetch™. OmniFetch™ DLL Tester In addition to providing DLL examples and full source code, Autonomy also provides a DLL Graphical User Interface for testing custom built connectors. The OmniFetch™ DLL Tester loads the DLL and runs through a cycle testing all the functions....
Summary: ...Autonomy Service Dashboard 0605. ? Administer multiple Distributed Service Handler (DiSH) modules and the child services that they control ? Start, stop and pause services ? Configure services ?Create schedules to automatically perform servicing actions such as generating statistical reports ?Automatically...
This is a small selection of the Autonomy Technical Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...The ability to further improve Website conversion rates by learning about and then targeting multiple versions of content is called multivariable optimization. The next step for Website targeting was to bring together targeting techniques and data with all the possible creative options of multivariable...
Summary: ...customers. Empowered with direct control over the content creation process, marketers can easily create a variety of landing pages and other assets to support a granular, highly effective targeting program—and increase conversions. Optimizing Websites through multivariate testing can further increase...
Summary: ...authoring, metadata services, and process automation. Support for other online use cases, such ■ ■ as the management of micro-sites and landing pages, targeting, personalization, multivariable testing, and analytics. A centralized, accessible repository ■ ■ that is optimized for the creation,...
Summary: ...make the needed difference, and those minor changes add up. So how do you know what changes to make, where to make them, and if they will really work? Optimizing your Web form through multivariable testing can dramatically and easily lift conversion rates. As the most important step in your conversion...
Summary: ...that they have the optimal customer experience to increase conversion rates and customer satisfaction. A multivariable testing solution allows marketers to automatically test multiple variations of the same ecommerce page, email invitation or advertisement and conduct real-world tests for the optimal...
Summary: ...Today’s Imperative for Intelligent Content Targeting: WCM with Robust Search and Advanced Analytics White Paper. TeamSite can also detect, by breaking down visitor behavior according to granular demographics and observing patterns across the web and within the website, that visitors have become more...
Summary: ...for special events. LiveSite provides a packaged, dynamic run-time environment for content created in TeamSite. LiveSite reduces the costs and dependence on IT associated with the customization and delivery of dynamic Web sites. A Web analytics component makes it easy for marketers to add campaign tracking...
Summary: ...properly with content management systems, you can continually optimize, refine and improve the online experience—all without IT intervention. In this way, you can improve customer satisfaction and dramatically increase conversion rates. Closed-loop optimization processes consist of a cycle of interrelated...
Summary: ...can make a surprising difference. The easiest and most effective way to get answers to your marketing questions is to let your customers decide what’s best. Luckily, the capabilities of the Web are in your favor. Multivariable optimization allows you to test different versions of Web copy to find out...
Summary: ...web content manag-e ment platform, allows businesses to create, deliver, optimize, analyze, and archive all web content under a single interface. Patented web versioning capabilities within TeamSite enable businesses to capture snapshots of content, both dynamic and static, delivered to website visitors...
Summary: ...C Multivariable ustomer testing (MVT)—the Interability action to test in real time Optimizationany and all parts of a web page to see what version of content, design, or layout maximizes conversion rates—has become a core part of many companies’ online operations. Leveraging Autonomy Optimost, the...
Summary: ...is created in-house. And integration with best-of-breed Web analytics technologies is a must—quick reaction to activities of site visitors will help you improve over time. Next steps Your customers are talking about your brand, and they are using the social technologies we’ve discussed in this whitepaper...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
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