Interwoven to Host Transatlantic Online Marketing Optimization Summits
Gartner Will Be the Featured Guest at Interwoven Events Where Leading Brands Will Discuss Maximizing Online Business Performance
SAN JOSE, Calif., - October 16, 2008 - Interwoven, Inc. (Nasdaq: IWOV - News), a global leader in content management solutions, today announced a two city event series for online marketers and information technology professionals, to be held October 23 in London and November 11 in New York City. The Online Marketing Summits will both feature Gartner Research Director Mick MacComascaigh, Gartner's lead analyst for Web Content Management. Key members of Interwoven's executive team along with customers and partners will provide attendees with insights into how organizations can deliver a compelling, engaging, and relevant online experience to drive business outcomes.
"The prospects for Web content management are overwhelmingly positive, with new opportunities for companies to leverage the Web to target customers and analyze the effectiveness of marketing campaigns," said Mick MacComascaigh, research director, Gartner. "But as the market begins to mature companies need assistance in selecting the right technologies and deployment strategies to ensure a clear return on investment."
Earlier this year, Gartner rated Interwoven a Strong Positive in its "MarketScope for Web Content Management" report1. Strong positive is the highest available rating.
"The Web is unmatched in its ability to deliver a cost-effective and targeted customer experience," said Ben Kiker, chief marketing officer at Interwoven. "Interwoven is focused on helping our customers transform their Websites into dynamic properties that strengthen their brand and increase customer engagement by unlocking the value of content. Now more then ever, businesses are working to leverage the Web to remain connected to customers, and the Online Marketing Summits promise to be valuable opportunities to discuss and share best practices."
Business, Marketing and IT The two Interwoven Online Marketing Summits are designed to address the needs of business, marketing and IT professionals. Specific topics that will be covered include:
Convert Browsers to Buyers and Grow Online Revenues
Improving Return on Online Marketing Investments
Personalize & Target Offers to Known and Anonymous Visitors
Target Content to Segmented Audiences
Make Website Analytics Actionable and Insightful
Integrate Web Analytics with Web Content Management
Increase Website Efficiency
Meet Changes in Business Requirements with Rapid Site Rollout
Increase Conversion by taking the Guesswork out of Website Design
During the two Summits, attendees will also hear from Interwoven senior executives Max Carnecchia, president, and Ben Kiker, chief marketing officer. Attendees will also have an opportunity to network with Interwoven customers.
To register for the Online Marketing Summit in London, on October 23 go to:
www.interwoven.com/london
To register for the Online Marketing Summit in New York City, on November 11 go to:
www.interwoven.com/newyork
1) Gartner, Inc. "MarketScope for Web Content Management" by Mick MacComascaigh, June 26, 2008
About the MarketScope
The MarketScope is copyrighted June 2008 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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