Leading Electronics Component Distributor Uses Interwoven Solutions to Transform Online Presence
SAN JOSE, Calif., - October 14, 2008 - Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced that Premier Farnell (www.premierfarnell.com), a leading high service, multi-channel distributor of electronic components to millions of design engineers and purchasing professionals globally, selected Interwoven solutions to transform its static Website to a dynamic hub for customer engagement and transactions.
"With more than 400,000 stocked products, customers in more than 100 countries, and 38 Websites offering access to a further four million products, we needed a technology platform that allows our marketers to quickly create and target content for specific audiences," said Stephen Paterson, senior vice president global eCommerce at Premier Farnell. "Interwoven helped us quickly implement a strong content management foundation that meets our need for content, commerce, and community, and will scale as Premier Farnell grows."
Premier Farnell's growth plans required a new foundation that would help it better maximize its online business. The company selected Interwoven TeamSite, Interwoven MediaBin, and Interwoven Optimost to effectively and efficiently create and deliver localized content, optimize its Web properties, and manage digital assets and rich media.
"Now more then ever, the ability to deliver a compelling Web presence that can be continually optimized to drive business results has become a prerequisite for any business," said Ben Kiker, chief marketing officer at Interwoven. "Premier Farnell has embraced this strategic approach and is showing how the Web can help drive improved business results."
About Premier Farnell
Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, maintenance, repair and operation products and specialist services throughout Europe, the Americas and Asia Pacific.
While global in scope, and with over 4,100 employees Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, Europe, India, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in Greater China. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark. For information visit www.premierfarnell.com.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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