UK's Leading Consumer Loyalty Program Turns to Interwoven Optimost to Increase Conversions
San Jose, CA - October 6, 2008 - Nectar, the UK's largest loyalty program, has signed a contract with Interwoven, a global leader in content management solutions. Nectar is using Interwoven Optimost to optimize the efficiency of its Website, converting more browsers into transactions.
As an online shop as well as a loyalty program, Nectar's Website has many objectives: visitors can register for the program, check their statements, opt in to bonus point offers and also spend their points on the Website through a full e-commerce platform. Further, Nectar eStores, Nectar's online shopping portal, allows customers to collect points on their purchases with over 200 leading online retailers including Amazon.co.uk, ebay.co.uk, Dell and Play.com.
Interwoven Optimost is providing Nectar with a solution that allows its marketers to create, deliver, target, and optimize Web content to the site's various audiences. It is undertaking large-scale multivariate testing, giving Nectar the ability to instantly implement changes to the site and gauge visitor feedback without affecting the site's functionality.
The first week of testing has already yielded higher conversion rates. Nectar believes that the implementation will give its Web marketing team concrete results on which to base decisions and also free up time to focus on ideas rather than implementation.
"We recently rebuilt the Nectar Website and want to make it as effective and efficient as possible, but we were not able to run the scale of testing that we wanted ourselves," said Roger Sniezek, digital director at Nectar. "We have successfully used Interwoven's content management solution for several years and Interwoven's proven track record in Web optimization made it an obvious choice. We intend to use Interwoven Optimost initially on our Nectar eStores site, and this will be extended over the coming months to other areas."
"Nectar has one of the most forward thinking digital strategies of any loyalty program in the world," said Seth Rosenblatt, vice president of Web Solutions product marketing at Interwoven. "We believe we are at the forefront of Web optimization and are very much looking forward to working with them to improve their conversion funnel."
About Nectar
Nectar, the United Kingdom's leading coalition loyalty program, is owned by Groupe Aeroplan Inc., a leading international loyalty management corporation.
50 percent of UK households collect Nectar points when shopping for groceries, booking a holiday, paying household bills, buying petrol and even eating out. Collectors also earn Nectar points every time they shop online via Nectar eStores at over 220 leading online retailers.
Since Nectar's launch in 2002 over £1 billion of rewards have been redeemed by its collectors. Rewards include money off shopping, travel and general merchandise.
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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