Comet Turns to Interwoven Optimost for Web Testing
London, England - September 30, 2008 - Leading high-street electrical retailer, Comet, has turned to Interwoven, a global leader in content management solutions, to provide multivariate testing (MVT) for the Comet website. The Interwoven product won the contract in a three-way competitive pitch.
Comet will use MVT to test and optimize the basket and product pages of the site, with the emphasis on driving customer conversion rate. The company had been using focus groups and A/B testing prior to signing up Interwoven, but had found it to be too complex and time consuming.
Robbie Tutt, Web Design and Development Manager, Comet, comments: "The integration of Interwoven Optimost solution with Comet's existing infrastructure, the technology provided and their understanding of Comet's business were all major factors when choosing Interwoven. "
Multivariate testing will now become an integral part of Comet's online strategy, as Tutt adds: "The validation of the data provided means that the page layout or design is no longer down to one person's opinion but that of 300,000. MVT will now form an important part of our decision process and ensure that what's on our page is what the customers want to see."
Greg Kelton, Managing Director, Interwoven Optimost adds: "Increasingly we are seeing a cultural shift with our clients in the way they view the data collected from testing. After the initial disbelief that their opinion could be wrong, to it becoming an integral part of business and design planning. Forward looking companies, like Comet, are quick to see the benefits that MVT provides."
About Comet:
Comet, a leading specialist electrical retailer, has more than 250 stores throughout the UK, offering a wide range of electrical products all at 'Every Day Low Prices'. Thousands of competitor prices are checked every week to ensure that Comet's prices cannot be beaten.
The Comet website - Comet.co.uk - offers easy, convenient shopping and with Comet's click and collect service you can reserve online and collect in store an hour later.
Comet offers a unique all-round shopping experience with a range of services including home delivery, full installation of products such as televisions & computers, take back facilities for large products, and comprehensive after sales service.
About Interwoven Optimost:
Interwoven Optimost helps companies with one of their biggest challenges: creating a compelling, engaging and relevant online experience that delivers measurable business results.
The solution optimizes virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email recipes and web applications as well as every content type within them, including headlines, copy, forms, images and rich media.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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