Comet Turns to Interwoven Optimost for Web Testing
London, England - September 30, 2008 - Leading high-street electrical retailer, Comet, has turned to Interwoven, a global leader in content management solutions, to provide multivariate testing (MVT) for the Comet website. The Interwoven product won the contract in a three-way competitive pitch.
Comet will use MVT to test and optimize the basket and product pages of the site, with the emphasis on driving customer conversion rate. The company had been using focus groups and A/B testing prior to signing up Interwoven, but had found it to be too complex and time consuming.
Robbie Tutt, Web Design and Development Manager, Comet, comments: "The integration of Interwoven Optimost solution with Comet's existing infrastructure, the technology provided and their understanding of Comet's business were all major factors when choosing Interwoven. "
Multivariate testing will now become an integral part of Comet's online strategy, as Tutt adds: "The validation of the data provided means that the page layout or design is no longer down to one person's opinion but that of 300,000. MVT will now form an important part of our decision process and ensure that what's on our page is what the customers want to see."
Greg Kelton, Managing Director, Interwoven Optimost adds: "Increasingly we are seeing a cultural shift with our clients in the way they view the data collected from testing. After the initial disbelief that their opinion could be wrong, to it becoming an integral part of business and design planning. Forward looking companies, like Comet, are quick to see the benefits that MVT provides."
About Comet:
Comet, a leading specialist electrical retailer, has more than 250 stores throughout the UK, offering a wide range of electrical products all at 'Every Day Low Prices'. Thousands of competitor prices are checked every week to ensure that Comet's prices cannot be beaten.
The Comet website - Comet.co.uk - offers easy, convenient shopping and with Comet's click and collect service you can reserve online and collect in store an hour later.
Comet offers a unique all-round shopping experience with a range of services including home delivery, full installation of products such as televisions & computers, take back facilities for large products, and comprehensive after sales service.
About Interwoven Optimost:
Interwoven Optimost helps companies with one of their biggest challenges: creating a compelling, engaging and relevant online experience that delivers measurable business results.
The solution optimizes virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email recipes and web applications as well as every content type within them, including headlines, copy, forms, images and rich media.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
Summary: ...optimizes revenue by testing virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives and web applications, as well as every content type within them including headlines, copy, forms, flash images and rich media....
Summary: ...Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT professionals to work on higher value activities. Automated capabilities such as multivariable testing (MVT), segmentation and targeting, product recommendations, and advanced...
Summary: ...Tom Marren, Director, Web Development for ThomasNet. “Increased usability, in turn, helps us drive value for the industrial suppliers with a presence on the site.” As part of this effort, the company began using Multivariable testing (MVT), though its initial attempts were less than satisfactory....
Summary: ...to wrongly configure an order allowing orders to never sit idle without action taken.” Bruno is also using Cardiff’s TeleForm content capture solution to automatically process the 50 to 60 warranty cards it receives daily.
...
Summary: ...to wrongly configure an order allowing orders to never sit idle without action taken.” Bruno is also using Cardiff’s TeleForm content capture solution to automatically process the 50 to 60 warranty cards it receives daily.
...
Summary: ...of premium golf equipment. More than 3,000 retailers throughout the United States supply Callaway Golf Pre-Owned with inventory. Customers who buy a new set of Callaway clubs get a trade-in credit for their old set. That old set gets shipped to Callaway Golf Pre-Owned and must pass a meticulous 10-point...
Summary: ...for Lawyers.com. While user surveys and customer pilots provided useful anecdotal information, they lacked the sophistication and statistical rigor to drive decisions. “Multivariable testing with Autonomy Optimost brought specificity and accuracy to the process, which removed the kind of personal biases...
Summary: ...This has created huge efficiency savings across the force in the region of £4-5 million. These massive savings have helped fund new crime fighting initiatives, enabling South Yorkshire Police to reduce burglaries by 21.7% , and bring robberies down 19.5%. By delivering genuine Return On Investment (ROI)...
Summary: ...together a wide range of related responsibilities including climate change and greenhouse issues; conservation of natural resources; control of pollution; management of national parks and reserves; Aboriginal cultural heritage and historic sites; soil and land protection; and issues relating to biodiversity....
Summary: ...In 1999, Tesco turned to Autonomy because it offered the only cost effective platform that could meet Tesco’s demand for massive parallel development as well as rapid and frequent publishing of content. The UK’s Leading Grocery Retailer and First to Offer Internet-based Home Shopping in the UK Autonomy...
Summary: ...Vanderbilt University Medical Center Case Study. Filing Information: May 2007, IDC #207097, Volume : 1 Storage Software: Buyer Case Study BUYER CASE STUDY Vanderbilt University Medical Center Implements Email Archiving Software to Optimize Storage Management Laura DuBois IDC OPINION End users are moving...
This is a small selection of the Autonomy case studies available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...unique ability to recognize concepts and patterns in customer sentiment and behavior helps us deliver the right visitors to a site, and then offer up the most compelling content, offers, and campaigns to maximize revenue. Converting Customers through Advanced Multivariate Test (MVT) Platform Whether you...
Summary: ...rules or semi-automated rules based on a multitude of parameters. Social Content Management TeamSite enables marketers to create an engaging web experience by providing social and community features that can be incorporated into existing sites for the sharing of opinions, articles, and reviews. It provides...
Summary: ...offers managers a powerful tool to protect their assets on and off-site, reducing losses and delivering tangible ROI. EPOS Key Features: Transactions monitored include refunds, voids, no sale, discount, keyed entry and credit cards Up to 16 cash registers per DVR, and can expand to include up to 65,000...
Summary: ...Maps based on chronology, concepts, date ranges, and more. Text Analytics – Counsel can automatically locate documents and message threads containing Social Security numbers, credit card numbers, and other patterned expressions that may be subject to data privacy mandates. These capabilities are integrated...
Summary: ...Autonomy iManage Intelligent Legal Information Solutions. Autonomy is becoming the standard and the leading innovator in the industry thanks to the powerful combination of Interwoven’s deep domain expertise and Autonomy’s robust, meaningbased platform.” —Paul Domnick, CIO of Freshfelds Bruckhaus...
Summary: ...total effciency to trade confrmations by: n Eliminating costly manual errors through automation and customization; traders create and edit negotiated documents for natural gas and electricity in familiar word processing environments without formatting diffculties or loss of document control n Resolving...
Summary: ...information for more accurate diagnosis, to a quicker adoption of best practices, Autonomy Meaning Based Healthcare is a healthcare IT paradigm shift that is essential to advance the practice of medicine. A New Era in Healthcare Today, all participants in healthcare are under pressure to improve efficiency....
Summary: ...an ‘air gap’, Echo can trace the concept. For example, person A receives a call from person B who then relays it out of ear shot in the parking lot to person C who then hotmails these ideas to person D. Echo can then be asked “who has heard this?” In addition, Echo can report where an author lacks...
Summary: ...the WorkSite Communications Servers for Microsoft Exchange. These applications are powered by IDOL, providing pan-enterprise scalability, robust reliability and a highly flexible, distributed, multi-tier architecture. Comprehensive administration tools integrate with LDAP, NDS and ADS servers, making...
Summary: ...Servers for Microsoft Exchange. These applications are powered by IDOL, providing pan-enterprise scalability, robust reliability and a highly flexible, distributed, multi-tier architecture. Comprehensive administration tools integrate with LDAP, NDS and ADS servers, making it easy to administer. WorkSite...
Summary: ...Center. Our depth of experience, combined with our industryleading technology, enables us to handle the largest, most complex discovery requests for some of the biggest enterprises in the world. Whether your company is responding to urgent litigation, a regulatory audit, or a liability concern, our expert...
Summary: ...Autonomy Virage MediaBin - Product Overview. Allows collection of selected assets in a temporary holding bin for convenient management and delivery to action drop points Store, catalog and target Stores, catalogs, targets and relates all asset fle types—images, documents, layouts, audio, and video;...
This is a small selection of the Autonomy Product Briefs available, please visit our publications site at http://publications.autonomy.com/ for more information.
Summary: ...acceptance and experience. Online shopping 10 years ago was pretty crude, and if you didn’t have broadband it was horrible. Today, shopping on the Web can be more rewarding than shopping in person. The situation with SOA is a bit like the new online shopping phenomenon. Much of the service offering...
Summary: ...brands formed the Payment Card Industry (PCI) Data Security Standards in September of 2006 to protect personal and financial data that customers entrust to retailers, banks, service providers and credit card companies. With the amount of credit card transactions and verifications taking place over the...
Summary: ...brands formed the Payment Card Industry (PCI) Data Security Standards in September of 2006 to protect personal and financial data that customers entrust to retailers, banks, service providers and credit card companies. With the amount of credit card transactions and verifications taking place over the...
Summary: ...Best Practices: Optimizing Web Forms - White Paper. Best Practices: Optimizing Web Forms Autonomy White Paper b Best Practices: Optimizing Web Forms Index Executive Summary 1 How You Should Think About Forms 1 Form Layout 1 Headlines 2 Fields 2 Copy 3 Reassurance Language 3 Choices and Pricing 4 Links...
Summary: ...by converting key concepts into bullet points. Emphasize Simplicity If you’re asking your web customers to sign up for something or to check out of their shopping cart, make sure to emphasize the simplicity of the form. For example, headlines such as “Sign up in 30 seconds” or “Almost done! Just...
Summary: ...most comprehensive solution of its kind available on the market today. Theft and Fraud: The Challenge According to recent national statistics, theft costs retailers around 5% of their annual turnover with 20% of theft attributable to credit card fraud and employees responsible for over 50% of shrinkage....
Summary: ...calls must adhere to the Payment Card Industry (PCI) Data Security Standards to prevent recorded transactions from becoming a target. The PCI Data Security Standards were created to protect the personal and financial data customers entrust to retailers, banks, service providers, and credit card companies....
Summary: ...The Advantages of Multivariable Testing – White paper. This time the lower price test got a 5.05% response, beating the higher price control (4.35%) by 17%! So, testing worked! Well, not quite. Putting the two tests together at this point would result in the recommendation, “charge a lower price,...
Summary: ...user experience that leaves even the most fastidious employees satisfied. The Technological Challenges Retailers, Web administrators and enterprises face a number of challenges on their way to providing Web shoppers, browsers and employees respectively with a first-class user experience. Next-generation...
Summary: ...Understanding the Voice of the Customer - White Paper. Understanding the Voice of the Customer: How to Effectively Leverage Customer Insight with Business Discovery Analytics Autonomy White Paper b Understanding the Voice of the Customer Index Executive Summary 1 A New Definition for Voice of the Customer...
Summary: ...and the ability to specify constraints, three other real-world features should be considered when designing a multivariable test. First is the ability to account for the impact of nonexperimental factors on the results. For example, besides the color of the headline and the size of the Submit button,...
This is a small selection of the Autonomy White Papers available, please visit our publications site at http://publications.autonomy.com/ for more information.
Related Case Studies
