Interwoven Enhances Flagship Offerings for Maximizing Online Business Performance
New Capabilities in Interwoven TeamSite and Interwoven LiveSite Allow Marketing Teams to Swiftly Create and Deliver More Relevant and Engaging Online Experiences
- September 8, 2008 - Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced the general availability of enhanced versions to Interwoven TeamSite and Interwoven LiveSite. These versions provide a wide range of unique innovations that allow marketers to more rapidly refresh and create Website content, and to more easily target that content to a broader set of Website visitors.
Interwoven TeamSite makes it easier to create and publish compelling Websites, landing pages, and microsites. Enhanced capabilities in TeamSite include more than 90 out-of-the-box Website building blocks that enable marketers to more easily add advanced Webpage navigation, promotions, page elements, social media feedback, and rich digital media functionality.
Interwoven LiveSite dynamically delivers content, offers, and an overall Web experience targeted to specific visitor segments. Enhanced capabilities in LiveSite allow targeting to anonymous site visitors based on detected information (such as day, time, referring URL, search term, click stream, browser, and geography).
"When Konica Minolta shifted the axis of its corporate business model towards business-to-business, we needed a way to rapidly and cost-effectively transform our online presence while maintaining brand integrity and consistency," said Kozo Tsukada, manager, content systems, solutions division, at Konica Minolta. "By using Interwoven Web Solutions to automate navigations and evolve legacy content, we reduced time-to-market by 50 percent and renewed our Website quickly and efficiently. Moving forward, the new capabilities of Interwoven TeamSite and LiveSite will allow our marketers to create a more individualized online experience, without IT involvement, supporting even greater business agility and speed to market."
"Despite the choppy economic environment, this is an exciting time for marketers," said Ben Kiker, chief marketing officer at Interwoven. "They can experiment and continually enhance their online presence, provided they can move quickly and listen to their customers. Our objective is to deliver innovations that equip marketers to move with speed and agility to not only transform their online presence, but keep it tuned to the volatile demands of today's marketplace."
Interwoven will host a series of Webcasts and demonstrations about the new capabilities available in TeamSite 6.7.2 and LiveSite 3.1. Please register for the Webcast series at www.interwoven.com/innovations.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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