TIENS Group Selects Interwoven to Maximize Online Business Performance and Maintain Brand Consistency Worldwide
Interwoven Solutions Will Help Chinese Multinational Corporation Deliver Timely, Relevant Content and Improve the Customer Experience
SAN JOSE, Calif., - June 2, 2008 - Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced that TIENS Group, a multinational corporation with businesses in retail, travel, and finance, has selected Interwoven solutions to maximize the company's online business performance. The Interwoven solutions will also play a key role in enabling TIENS Group to increase brand consistency across its entire Web presence, while at the same time reducing the inefficiencies and costs in its IT department.
TIENS Group (www.tiens.com) manages 44 national and local Websites in 25 different languages that average 9,000 visitors and 30,000 page hits per day. In the past, TIENS Group managed content and Web pages centrally, where all information was collected at headquarters for review and editing before being released to other offices. However, it became increasingly difficult to globalize and localize TIENS Web pages without local control of content by administrators, and the process made it difficult to deliver relevant and timely content to its Websites. As a result, TIENS Group turned to Interwoven to deliver timely, relevant content and to increase the consistency of their brands worldwide.
TIENS Group selected the Interwoven TeamSite content management solution to establish a distributed content management infrastructure on a global scale, providing centralized control while enabling the local offices the power to drive regional initiatives without significant IT resources. Using Interwoven TeamSite, TIENS Group will be able to ensure brand control and consistency for its Websites in 44 different countries. TIENS Group also plans to integrate TeamSite with TIENS Group's existing Oracle Portal system to effectively extend and improve the value of its core IT assets.
"Our Web strategy is a critical part of our goal to make TIENS Group one of the top 500 businesses in the world, and Interwoven is helping us build international awareness of our brand and drive new business opportunities," said Mr. Yang Yupeng, global vice president of TIENS Group. "Interwoven is helping TIENS Group evolve its Web strategy to engage with customers and distributors. In the future, we plan to distribute content on WAP-enabled phones and via RSS, and integrate with our e-Business, online search, and customer service applications. As we grow, our Interwoven content management platform will help us unlock the power of our content on a global scale."
"With the Interwoven platform, TIENS Group is at the forefront among Chinese companies that are expanding their content management platform to include all corners of the world," said Mr. Mike Chen, managing director of Interwoven Greater China. "As businesses in China continue to experience rapid growth and globalization, they are placing increasing importance on the value of their brand. TIENS Group understands the power of the Web to strengthen its brand and drive global growth. With Interwoven at its core, TIENS Group is determined to grow its business into one of the brands that drive the global economy."
This announcement is another piece of the momentum Interwoven is experiencing in the Asia-Pacific (APAC) region. The TIENS Group selection of Interwoven follows the recent announcement that Interwoven now offers the recently acquired Optimost real-time multivariable testing and Website optimization capabilities to customers in the APAC region. Read more at: [http://www.interwoven.com/optimostapac.http://www.interwoven.com/optimostapac]
Interwoven TeamSite enables businesses to manage content across all internally and externally facing Web-based business applications such as enterprise portals, intranets, self-service applications, public-facing Web sites, and extranets. TeamSite provides content authoring, workflow, archiving, and an intuitive user interface that enables organizations to reduce the cost, time, and risk associated with delivering content to the Web and supporting all online initiatives.
About TIENS
TIENS Group Co., Ltd. was established in Tianjin, China, in 1995, by Mr. Jin-Yuan Lee. TIENS Group entered the international marketplace in 1998. It successfully listed on NASDAQ after restructuring a portion of its assets in September 2003, and officially listed on AMEX in April 2005. Today TIENS Group is a multinational corporation involved in retail, travel, finance, international trading, e-business, and various other industries; combining industrial assets, commercial assets, and financial assets into one. TIENS Group has operations in over 190 countries and 110 national and local branches, in addition to forming strategic alliances with corporations in over 20 countries. TIENS Group ensures a high quality of life for over 12 million homes with their health foods, health products, cosmetics, household goods, and a host of other high quality products. TIENS Group rewards its loyal consumers with health, happiness, beauty, and prosperity!
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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