Optimization Proves Small Strategic Changes in Web Design Can Significantly Drive Up Subscriptions for Online Movie and Game Rentals
SAN JOSE, Calif., - May 19, 2008 - Interwoven, a global leader in content management solutions, today announced that LOVEFiLM, Europe's leading online DVD rental and games subscription service with over 600,000 members, is driving dramatic improvements in Website conversion using Interwoven Optimost. Within the first four weeks of implementing the Interwoven Optimost Website Optimization solution, the company generated a 10 percent increase in subscription conversions on their Website, www.lovefilm.com. Interwoven was called in to help when LOVEFiLM wanted shorter test lifecycles and faster results.
"We were using a solution for our Web experience testing that proved prohibitively time consuming and didn't allow for complex testing of thousands of variations with our designs," said Craig Sullivan, digital and usability product manager at LOVEFiLM. "We were looking for the ability to run multiple iterations of testing very quickly by discarding elements that weren't contributing to our goals. And we wanted reliable data in which we could have full confidence."
Sullivan adds: "Interwoven Optimost surpassed our expectations by providing an immediate improvement in conversion rate for the first round of testing. This provided us with insights into what designs and creatives drive our conversion for all our visitor segments. This was achieved within the first four weeks of testing, so we can see that given more time, the value of working with Interwoven Optimost is only going to increase. The speed of this process means we can now test even small design amends, making our online marketing spend work smarter, not harder."
Mark Wachen, Managing Director for Interwoven Optimost, added, "LOVEFiLM is on the leading edge of online marketing, with an in-depth understanding of online customer acquisition and growth strategies. The Optimost solution was a perfect fit to drive quick results and continue to create a strategic competitive advantage in their market."
About LOVEFiLM International Ltd LOVEFiLM International Ltd is Europe's leading online DVD rental subscription service with over 600,000 members and operates in the UK, Sweden, Norway, Denmark and Germany. LOVEFiLM launched the first UK mass market movie download service to its UK subscriber base in December 2005. Customers can download-to-rent or download-to-own from a choice of over 2,500 titles. Short films and full-length feature films are available from major Hollywood studios including Universal, Warner Bros., Sony, Momentum, Icon, Celluloid Dreams and Contender. LOVEFiLM UK carries over 65,000 unique titles including games, as well as a fast-growing film download service. LOVEFiLM customers have generated over 56 million film ratings and over 600,000 member reviews.
About the Interwoven Optimost Multivariable Optimization Solution The Interwoven Optimost Multivariable Optimization solution, delivered via a software-as-a-service model, helps companies with one of their biggest challenges: creating a compelling, engaging, and relevant online experience that yields measurable business results. The solution optimizes virtually every online marketing element including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and Web applications as well as every content type within them, including headlines, copy, forms, images, and rich media. By exposing different combinations of content to different visitors and then measuring visitors' actions, the Interwoven Multivariable Optimization solution can identify the most compelling combination of content and layout. Businesses can then offer the most effective presentation to visitors.
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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