Interwoven Certifies Leading Interactive Marketing Agency Partners on Interwoven Optimost
Certification Extends Reach of Website Optimization Solution
GEARUP 2008, SAN FRANCISCO, Calif - April 22, 2008 - Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today announced a partner certification program for Interwoven Optimost, which will extend the market reach of its innovative Website optimization solution. The certification program empowers interactive marketing agencies and systems integration firms to fully leverage the Interwoven Optimost multivariable optimization solution across their customer base.
To date, representatives from seven leading interactive marketing firms - including Avenue A | Razorfish, Digitaria, Earthbound Media Group, Molecular, One to One Interactive, Roundarch, and Stratigent - have completed the certification process. All of these Interwoven partners have expertise in Web analytics and measurement, as well as deep knowledge of the full range of Interwoven products.
Interwoven will be offering additional Interwoven Optimost certifications to key partners throughout the year, developing a sizable network of Interwoven partners that are qualified to deliver the value of Interwoven Optimost solutions to their clients. Interwoven Partners or prospective partners that would like information about these courses or Interwoven's Optimost technology should contact partner@interwoven.com.
The Interwoven Optimost Website optimization solution allows online marketers to get more from their existing customer acquisition and Website investments by maximizing online conversion rates. Optimost identifies the most compelling combination of Web content and design by exposing different combinations of online content elements to different visitors, measuring visitors' actions and then optimizing the combinations based on those actions.
Interwoven Optimost has a proven track record in helping its clients achieve double-digit increases in conversion rates and online sales. For example, TrustedID, a leading provider of proactive consumer identity theft protection solutions, used Optimost to create a compelling and engaging online experience that delivers measurable business impact. As a result of using the solution, the company experienced a double-digit increase in their Web conversion and subscription rates over 6 months.
"One of the goals of Interwoven's acquisition of Optimost was to be able to offer a premier Website optimization solution to a much broader market and to better enable our partners to leverage this technology with their customers to help drive online business results," said Mark Wachen, managing director of Optimost solutions at Interwoven. "This program extends the toolset available to our partners who are already working in the trenches with customers to design Websites and drive SEO and SEM efforts. This new initiative enables them to maximize the effectiveness of their customers' online presence to drive measurable business results."
"Throughout our long-standing partnership with Interwoven, we have leveraged their solutions - from content management and delivery to targeting - to help our clients create rich, relevant and differentiated online content that helps to both strengthen their brand and drive their online business success," said Bryant Shea, director of content management at Molecular. "The addition of Interwoven's Web testing and optimization solution enables us to complete the cycle by creating, delivering, and now optimizing our clients' Web presence to provide their customers with the best possible Web experience."
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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