Interwoven Showcases at GearUp 2008 New Capabilities to Help Organizations Maximize Online Business Performance
Innovations Build on Interwoven's Leadership in Web Content Management by Enabling Marketers to Create, Deliver, and Optimize Content
SAN FRANCISCO, Calif., - April 22, 2008 - Interwoven, Inc. (NASDAQ: IWOV), a global leader in content management solutions, today highlighted a series of significant innovations designed to allow organizations to maximize their online business performance. These new capabilities enable organizations to unlock the value of content, digital assets, customer engagement, and marketing creativity, while providing a strong foundation for leveraging the power of the Web to strengthen their brand and drive business success. The company unveiled these solutions at GearUp, Interwoven's annual customer conference taking place April 22 - 24 at the Marriott Hotel in San Francisco.
These innovations include the following:
Significant enhancements to Interwoven TeamSite to allow marketers to more easily and rapidly create microsites, landing pages, and content for marketing campaigns to captivate and engage customers.
Significant enhancements to Interwoven Targeting and Interwoven LiveSite to allow marketers to deliver Websites that sizzle with engaging, relevant, and dynamic content. These include new features that allow businesses to deliver targeted content based on geography, date, time, clickstream, browser and operating system data.
Significant enhancements to Interwoven Optimost to allow marketers to maximize their online marketing investments, by continually testing and optimizing their Website.
"The Web is the new battleground in the insurance industry, as increasingly Web savvy consumers select their insurance provider based on their online experience," said Craig Oldham, Director of Internet Marketing at Allstate Insurance. "As such, marketers need a solution that empowers them to create, deliver, and optimize content that will engage individuals in the digital marketplace. It is exciting to see Interwoven build on its strategy to help businesses maximize online performance. Their new solutions should enable customers to continue to leverage content in creative ways."
"Content is at the heart of what drives online business performance," said Steve Furman, Marketing Director at Discover Financial. "Whether we are creating a new landing page to maximize a search engine optimization strategy, creating a new campaign, or launching a new product, ultimately we rely on the ability to deliver compelling, timely, and relevant content to engage our site visitors. We need the right tools that unlock the value of content and help our marketing team leverage this essential asset."
Create Websites that Move at the Speed of Now with Advanced Features in Interwoven TeamSite Marketers are under immense pressure to react to market changes more quickly, move faster than the competition, rapidly execute global marketing campaigns and product rollouts, and respond to changing customer preferences on the fly. To effectively attract and engage customers online, marketing departments need to quickly and easily create landing pages, entire Web sites and a variety of interactive online campaigns that will enable them to unlock the potential of their interactive strategies.
Interwoven is showcasing at GearUp an enhanced version of Interwoven TeamSite that includes several innovations designed to help marketers more rapidly create a compelling online presence, including:
Over 90 new out-of-the box TeamSite Site Publisher building blocks that enable marketers to rapidly build landing pages, microsites and entire Web sites. These include the following components: Social Computing Components to implement 5-Star Rating, Polling, RSS and other feedback mechanisms to better engage with online customers; Digital Asset Components to enrich Websites with engaging image slideshows, photo galleries or Adobe Flash; Marketing Components to accelerate the assembly of critical campaign content such as advertisements, promotions, product descriptions, and custom forms; and Page Element Components to easily add essential page content and design including registration, headers, footers, and navigation.
New TeamSite SitePublisher fixed area layout capabilities that empower marketers to easily create Websites, while allowing IT to maintain control over the page template.
A new tag interface that allows individuals to be more productive by making it easy for them to tag multiple Web assets in a single step, while maintaining consistency and accuracy for the metadata keywords.
Enhanced invisible content management capabilities that allow marketers to contribute content to the Web directly from tools like Microsoft Office.
Improved performance capabilities and updated platform and browser support for TeamSite, TeamSite ReportCenter and TeamSite SitePublisher.
Deliver Timely, Relevant and Engaging Websites with New Capabilities for Interwoven Targeting and Interwoven LiveSite To maximize online business performance, organizations recognize that they must provide a dynamic and compelling Web presence. More and more, customers are expecting a richer and more targeted online experience, and organizations need to be able to deliver timely, relevant content.
To help deliver the right content to the right customer at the right time, Interwoven highlighted new capabilities for Interwoven Targeting and Interwoven LiveSite that help unlock the value of online targeting strategies and customer data. The new capabilities include the following:
Interwoven Targeting
New capabilities that allow marketers to target content based on geography, date, time, clickstream, browser and operating system to deliver relevant content experiences to both known and anonymous Website visitors.
For example, through testing and tracking, a car rental company could identify that Web visitors from San Francisco are more likely to respond to offers for special rates on convertibles on the weekends and visitors from New York are more likely to respond to offers for special rates on compact cars during the week. Using Interwoven Targeting, the rental car company could then deliver the right offers to the right visitors based on their physical location.
Interwoven LiveSite
Enhanced capabilities to allow marketing and IT teams to accelerate the delivery of dynamic content for a captivating customer experience.
New tag libraries allow marketing teams to maintain control over sections of a Web page for targeted, dynamic promotions and content, while IT maintains the rest of the page in their existing portal or custom delivery environment.
Ability to define search engine-friendly URLs and deliver SEO-ready sites. This allows marketers to create a tighter link between their search engine strategies and the content they deliver to visitors responding to search queries.
Optimize the Customer Experience with Enhancements to Interwoven Optimost Marketers need to continually test and optimize their Website to maximize their online marketing investments. They are looking for proven ways for improving conversion rates, increase lift, and online revenue. Many organizations have begun to test content across their online campaigns, but marketing teams cannot address this huge challenge simply with manual or A-B testing approaches.
Interwoven has delivered important enhancements to the Multivariable Optimization solution, powered by Interwoven Optimost, to help customers identify the most compelling combination of content and layout to enhance customer engagement. The new capabilities include:
Addition of internal Website search engine results to expand testing and targeting of content.
Enhanced account "home page" to easily retrieve experimentation portfolios and related documents across the entire company.
Customizable campaign consoles for Interwoven creative agency partners to view real-time results of their customer tests.
Interwoven is expanding resources to support the demand for Interwoven Optimost, including:
Announcing today that seven leading interactive marketing firms - Avenue A | Razorfish, Digitaria, Earthbound Media Group, Molecular, One to One Interactive, Roundarch, and Stratigent - have been certified on Interwoven Optimost. See related press release http://www.interwoven.com/opticert.
Recently announcing that Interwoven Optimost is now generally available in the Asia Pacific region. See related press release http://www.interwoven.com/optimostapac.
"Businesses today are under immense pressure to transform their Web presence into an asset that engages customers and drives growth," said Joe Cowan, CEO at Interwoven. "The innovations we are highlighting this week at GearUp underscore our commitment to deliver the solutions businesses require to build next generation Websites that help them compete in a turbulent and shifting market. This is why the brands that drive the global economy continue to put Interwoven - and content - at the core of their online presence."
"Intersections" Podcast - Maximizing Online Business Performance For more detailed information on the new innovations designed to enable marketers to maximize online business performance, listen to our "Intersections" Podcast: http://www.interwoven.com/podflagship.
About Interwoven
Interwoven, Inc. (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find, and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. Over 4,700 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including Airbus, Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 25,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
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